2 Way Sales Funnel
How to Create an Online Sales and Marketing Funnel
The creation of an online marketing and sales funnel is crucial for any business that wants to thrive today in the digital age. By creating a funnel, you can ensure that your website is optimized for conversions as well as that marketing campaigns are targeted to the appropriate audience.
A sales funnel is a process which takes potential customers right from the initial exposure to your product or service all the way through to purchasing. Its called a funnel because at each stage of the procedure, you'll lose some people who aren't able to move to the next stage.
There are four essential phases to the online selling funnel
It's when prospective customers learn about your service or product. They may view an ad, read a blog post or receive an email with a marketing message. 2 way sales funnel.
Inquiry: Now that they are aware of your product, they need to be interested in the product. This is where you need to provide additional information on what you have to offer and why its valuable to them.
Decision: At this stage prospective customers are prepared to decide whether or how they will purchase your product. They may compare your product to other providers, read reviews or research pricing alternatives.
Action: Finally, they take action and buy your product.
What is a Marketing and Sales Funnel?
The sales funnel an approach that guides a buyer from initial exposure to the product or service until the decision to purchase. A sales funnel comprised by a sequence of steps that are designed to help potential buyers through the buying process beginning with initial contact, and continuing with post-purchase follow-up.
The goal of any good funnel to sell is convert as many leads to paying customers as quickly as is possible. In guiding potential buyers through a series of steps and ensuring that each step is optimized for conversion, businesses can boost their overall conversion rate and gain more revenue from their online marketing efforts.
The typical steps of a sales funnel are:
1. Awareness: The customer becomes aware of the product or service via advertising, word-of mouth or other forms of marketing.
2. Examining: The buyer begins thinking about whether or not this product/service is the right one for them. They then begin researching their options.
3. Choice: The consumer decides whether or not to buy the product or the service and makes their final decision.
4. Following-up: The buyer receives their purchase , and is followed-up with post-purchase (such as surveys of customer satisfaction or offers for upsell/cross-sell).
The benefits of having an Advertising and Sales Funnel
The benefits of having a marketing and sales funnel are numerous, but the most important one is the ability to create a system to convert your prospects into buyers. It also allows you to keep track of your results to help you fine-tune your sales and marketing efforts to get the most impact.
An additional key benefits is that having a marketing and sales funnel gives you a way to segment your prospects so that you can target them with messages.For example, if you have a sense that a certain set of customers are attracted to a certain product then you can target your marketing efforts at the group to increase the chances of making a sale.
In the end, a sales and marketing funnel may also aid in saving time and money by automating certain tasks involved in the sales process. For instance, if your company has an email list of customers who are likely to purchase from you, you can use autoresponders for sending them automated messages with discounts or special deals for your services or products. This will help increase conversions without putting in additional hours of effort. 2 way sales funnel.
How do you create an online marketing and sales funnel
To build an online sales and marketing funnel, it is necessary to know what a funnel is and how it works. A funnel is a method that allows a customer to go from having awareness of your service or product to becoming a customer who is paying for it. It is believed that at each stage of the funnel, you are offering more information and benefits to your customer, which eventually leads to a purchase.
Step 1: Create a Lead Magnet
Lead magnets are an opt-in offering that you utilize to create leads for your company. The objective of lead magnets is to get your site visitors to exchange their contact information with you so that you can follow up with them, and then sell them your products or services.
There are various kinds of lead magnets you can make, however one of the main things to do is ensure that your lead magnet is something your target customers actually desires and it is also delivering on its promise.
One of the most straightforward ways to create leads is to simply offer the prospect of a discount on your product or services. If, for instance, you're the web design expert, you might offer a discounted rate on your Web design and development services for anyone who signs up to your email list.
Another type of lead magnet is one that is an eBook or PDF guides. It could include a tutorial on how you can start an organization, how to lose weight, how to save money, etc. It's all about things that will appeal to your target viewers.
You could also create an outline, workbook, cheat sheet or any other type of downloadable resource that will be beneficial to your target audience.
The final type of lead magnet is an online course or video-based training series. This kind that you offer as a lead-generator is great because it allows you to display your knowledge and establish confidence with your customers at the same time.
Step 2: Create an landing page
A landing page is a webpage that a person is able to arrive or land on. In marketing terms an ad is a standalone web page, created specifically for the purposes of advertising or marketing. It is different from your main page in that it has been specifically designed to prompt a particular response from your customers, called a conversion.
Conversions can come in a variety of types, including subscribing to a newsletter, signing up for a trial offer or making a purchase or making contact via a form. The purpose for your page's landing pages is getting your visitors to take the step There are certain elements that will encourage your visitors to do this.
Your landing page should include:
- A unique and persuasive headline
- A form for visitors to fill in
- A powerful call-to action (CTA) that can encourage conversions
- Images or videos that highlight your message or reinforce the benefits or characteristics of your product or service
- A simple design that is simple to navigate. Minimal distractions
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
Now that you have created your landing page and gathered leads, its time to build an email autoresponder series that can turn the leads into buyers.
Your email autoresponder series should be a sequence of 3-5 emails that start with a welcome email and progresses through each stage of your marketing and sales funnel.
At each stage of the funnel, you must be providing your leads with value-packed content that helps them get closer to becoming a customer. When they reach the end of your autoresponder series, they will have a sense that the service or product is exactly what they want and ready to buy.
Here's a brief outline of what each email in your autoresponder sequence must accomplish:
Email 1 The Welcome Email first autoresponder email in your sequence should include a welcoming announcement from your side to your subscribers. This is also a great chance to establish a rapport by introducing yourself and providing the subscriber a brief summary of what they are likely to get from your emails.
2. Email: the Problem Email The second email of your autoresponder series time to get more specific with regards to the problem that your service or product solves. This is when you begin to engage your reader by describing the issues that they're currently experiencing.
Email 3 The Solution Email In the 3rd email, you'll need to showcase your solution. This is when you explain your service or product in greater in depth. It is also the moment to start getting into the meaty details of the way in which your product or service functions and the best solution for your customer's problem.
Email 4: Social proof emails In this 4th email, you must give proof of social connections that proves the reasons why your product is the best solution for your client's needs. This could be in the form of testimonials, case studies, or even reviews by other customers who have utilized the product.
Email 5: The Call-to-Action Email The last email of your autoresponder set-up should include an effective call-to-action (CTA) that encourages your reader to take action and purchase an item or purchase your service. This could be in the form of a discount voucher or offer that is limited in time, or a the free trial period.
Step 4: Promote Your Lead Magnet
After you've created your lead magnet and created the landing pages, it's time to promote your product.
The best method of promoting your lead magnet through an approach that is two-pronged: first, drive traffic to a squeeze page where they can sign up for your offer, and second to follow up with an array of emails following they have signed up.
To bring traffic to your squeeze page, you can use a variety of strategies, including paid advertisements and social media, email marketing as well as physical marketing tools like posters or cards.
Once someone has signed-up for your lead magnet it's essential to follow up to them by sending them a series of emails. These emails you'll be able to provide more information about your product or service and create trust with your customer and finally, make an offer to sell.
With just a few steps, you can easily build your own online marketing and sales funnel that will help you close more sales and grow your company. 2 way sales funnel.
Conclusion
Now that you know how to create an online sales and marketing funnel, you're ready to put it into practice. Keep in mind that the aim is to draw in potential customers, then convert them into leads, then keep those leads in the loop until they become customers. By following the steps outlined in this guide, you'll be well on your path to online sale success.