20 Unique Real Estate Marketing Ideas For 2018 Sales Funnel
How to build an online Selling and Marketing Funnel
Making an online marketing and sales funnel is crucial for any business hoping to be successful in the digital age. By creating a funnel, you can make sure that your website is optimized for conversions in addition to ensuring that the marketing efforts are targeted at the correct group of customers.
An effective sales funnel a process that guides potential customers from their initial awareness of your service or product all the way through to purchase. It is called a funnel due to the fact that at each step of the process, you will lose some people who aren't able to move to the next phase.
There are four fundamental phases to the online sale funnel
In the case of awareness, this is when potential customers are made aware of your product or service. They may see an advertisement or read a blog post or even receive an email with a marketing message. 20 unique real estate marketing ideas for 2018 sales funnel.
At this point, they're aware of your product They should be attracted to the product. This is the time to give more information on what you have to offer and why it is beneficial to them.
A decision: At this point the potential buyers are in a position to make a decision about whether or not to purchase your product. They could compare your service to other suppliers, read testimonials, or look at pricing alternatives.
Action: Finally, they take actions and purchase your product.
What is a Marketing and Sales Funnel?
Sales funnels are a procedure that takes a customer through the initial experience of the product or service, to the decision to purchase. A sales funnel made consisting of a number of steps designed to guide potential customers through the process of making a decision, from initial contact to the follow-up after purchase.
The goal of any good funnel to sell is convert the most leads into paying customers as much as they can. In guiding potential buyers through a sequence of steps and ensuring that every step is optimized for conversion, businesses can boost their overall conversion rate and get more sales from their online marketing efforts.
The steps in a typical sales funnel are:
1. Awareness: The client becomes aware of the service or product through word-of-mouth advertising or other marketing strategies.
2. Examining: The buyer begins contemplating whether or not an item or service is suitable for them. Then, they begin looking into their options.
3. Decision: The customer decides whether or no to buy the product or the service and they make their final decision.
4. Following-up: The buyer receives their purchase , and is followed-up with post-purchase (such as surveys on customer satisfaction or cross-sell/upsell offers).
The benefits of having a Sales and Marketing Funnel
The benefits of having a sales and marketing funnel are numerous however the main one is that it allows you to have a systematic way to convert prospects into customers. It also lets you track your results so that you can fine-tune your marketing and sales strategies to maximize the impact.
The other key benefit is that a marketing and sales funnel lets you to categorize your customers so that you can tailor your messages.For example, if you know that a certain group of prospects is attracted to a certain product and you want to direct your marketing efforts to these prospects to improve the likelihood of making a sale.
A sales and marketing funnel can also help you save time and money by automatizing some of the activities involved in the sale process. For instance, if you've an email list of customers who are likely to purchase from you You can make use of autoresponders for sending them automated messages that offer discounts or special discounts for your services or products. This can help to increase conversions without having to put into additional hours of work. 20 unique real estate marketing ideas for 2018 sales funnel.
How to Create an Online Advertising and Sales Funnel
To build an online sales and marketing funnel, you must to comprehend what a channel is and how it works. A funnel is a method that allows a customer to go from having awareness of the product or service you offer to becoming a customer who is paying for it. It is believed that at each stage of the funnel, you're giving more information and value to the consumer and eventually, this leads to a sale.
Step 1: Design an Lead Magnet
Lead magnets are an opt-in offer that you utilize to create leads for your company. The aim of an offer to get your site visitors to exchange their contact information with you so you can follow-up with them and sell them your products or services.
There are numerous types of lead magnets you can design, but one of the main things to do is make sure that your lead magnet is something that your target audience actually wants and that it delivers on the promises it makes.
One of the most straightforward methods of creating an effective lead magnet is to simply provide the prospect of a discount on your product or services. For instance, if you're a web designer, you can offer a special discount on your web design services to anyone who signs up to your email list.
Another type of lead magnet is one that is an eBook or PDF guides. This could be a guide on how to start a business or shed pounds, or how to save money or other. The idea is that anything you write about will be beneficial to your target viewers.
It is also possible to create a workbook, checklist, cheat sheet or any other kind of downloadable resource that will be beneficial to your target audience.
And finally, another popular type of lead magnet would be an online course or video training series. This kind of lead magnet great because it allows you to show off your expertise and establish trust with your audience in the process.
Step 2: Create A Landing Page
A landing page can be defined as any web page that a visitor is able to arrive or arrive on. In terms of marketing, a landing page is an individual web page specially designed for the use of marketing or advertising. It is different from your main page in that it was created to trigger a specific step from your visitors which is known as a "conversion.
Conversions may take many ways, like signing up to a newsletter, signing up for a trial offer and making a purchase or making contact via a form. The objective of your landing page is to get your users to take this action, and there are certain aspects that will assist in getting visitors to make the necessary changes.
Your landing page must have:
- A striking and unique headline
- Visitors are given a form to fill in
- A clear call-to-action (CTA) that promotes conversion
- Images or videos that are designed to reinforce your message. aspects of your product or service
- Simple design that is easy to navigate .
- The capability to monitor conversions
Step 3: Create an email Autoresponder Series
After you've created your landing page and collected leads, you need to design an autoresponder email series that can turn the leads into buyers.
The sequence of emails you send to your autoresponders should be a sequence of 3-5 emails that begin with a welcoming message and continues through each step of your sales and marketing funnel.
Each step in your funnel, you should be providing your leads with content that is valuable and helps them to become a client. When they reach the conclusion of your email autoresponder series, they will believe that what you sell is exactly what they need and theyre ready to buy.
Here's a quick overview of what every autoresponder email is expected to accomplish:
Email 1 The Welcome Email first email you send out in your autoresponder sequence should include a welcoming email from your company to the subscriber. It's also a good opportunity to begin building trust by introducing yourself, and giving them a brief overview of what they can expect from your emails.
2. Email: the Issue Email The second email of your autoresponder series time to get more specific on the issue that your product or service can solve. This is where you begin to engage your readers by detailing the pain points they are currently facing.
Email 3 Your Solution email In your third email, it's time to explain your solution. This is where you describe your service or product in greater in depth. This is also where you begin to go into the more in-depth details about how your product or service operates and what makes it the ideal solution to their problem.
Email 4: Social proof emails. In this email, you must offer social proof to show why your product or service is the most effective solution to their problem. This could take the form of case studies, testimonials or even feedback from other clients who have tried your product or service.
Email 5: The Call to Action Email The last email of your autoresponder series should be strong and compelling call-to-action (CTA) that entices your reader to take action and purchase the product. This could come in the form of a discount voucher an offer with a limited time period, or free trial period.
Step 4 4. Promote Your Lead Magnet
After you've created your lead magnet as well as your landing site, it's time to market your product.
The most effective method to market your lead-generating product is by using two steps to first drive visitors to a landing page where they can sign-up to your special offer. Second you follow up with a series of emails after the sign-up.
To get people to your squeeze pages, you can use a variety options, including paid ads and social media, email marketing and even printed marketing materials like posters or cards.
Once someone has signed-up to your lead magnet, it's essential to follow up with them with a series of emails. With these email messages you can provide additional information about your product or service and create trust with your customer and then make an effective sales pitch.
With a little effort it is easy to create your own online marketing and sales funnel that can help you increase sales and expand your company. 20 unique real estate marketing ideas for 2018 sales funnel.
Conclusion
Now that you know how to build an online sales and marketing funnel, its time to put this knowledge into action. Keep in mind that the aim is to entice potential customers, then convert them into leads, then cultivate those leads into customers. By following the guidelines in this guide, you'll be well on your way to achieving online successful sales.