Awareness Phase of The Sales Funnel
How to Create an Online Advertising and Sales Funnel
Building an online marketing and sales funnel is vital for any company that wishes to be successful to be successful in today's digital age. Through creating a funnel you can ensure your website is designed to convert in addition to ensuring that the marketing efforts are targeted at the correct target audience.
A sales funnel is an approach that guides potential customers from their initial awareness of your service or product all the way through to buying. The term funnel is used because at each step of the process, you lose some individuals who do not progress to the next step.
There are four essential phases to the online sale funnel
It's when potential customers begin to be aware of your service or product. They might see an ad, read a blog post or even receive an email campaign to promote your business. Awareness phase of the sales funnel.
Inquiry: Now that they are aware of your product it is essential that they are attracted to the product. This is the time to give more information about what youre offering and the reasons why it is valuable for them.
In this moment potential buyers are ready to make a decision about whether or not to buy your product. They might look at your products against other providers, read reviews or research pricing alternatives.
Action: Finally, they take action and purchase your product.
What is a Sales and Marketing Funnel?
A sales funnel is a process that helps a person go through the initial experience of an item or service to the decision to purchase. A sales funnel made by a sequence of steps designed to help potential buyers through the decision-making process, starting with the initial contact and ending with after-purchase follow-up.
The purpose of a good marketing funnel is to convert the most leads into paying customers as possible. In guiding potential buyers through a series of steps and ensuring that each step is optimized to conversion, businesses can increase their overall conversion rate and increase the number of sales generated by the results of their online marketing efforts.
The typical steps of a sales funnel include:
1. Awareness: Customers become aware of the service or product via advertising, word-of mouth or other forms of marketing.
2. Consideration: The customer starts contemplating whether or not that product or service is the right one for them. They then begin researching their options.
3. Choice: The consumer decides whether or not to purchase the item or service and makes their final decision.
4. Follow-up: The customer receives the purchase and may be reached for follow-up post-purchase (such as surveys to gauge customer satisfaction or upsell/cross-sell promotions).
The Benefits of Having a Sales and Marketing Funnel
The benefits of having a sales and marketing funnel are numerous and the most significant one is that it allows you to create a system to convert prospects into customers. It also lets you keep track of your results to help you fine-tune your marketing and sales strategies for maximum effectiveness.
A different key benefit is that a marketing and sales funnel lets you to categorize your customers so that you can target them with messages.For instance, if you are aware that a particular group of customers are interested in a particular product then you can target your marketing efforts towards those prospects in order to increase the chances of making a sale.
In the end, a sales and marketing funnel can also assist you in saving time and money by automating certain processes involved in the sales process. For instance, if you have an email list of customers who are likely to purchase from you You can make use of autoresponders to send them automatic messages with discounts or other special deals for your services or products. This will help increase the number of conversions, without having to put in extra hours of work. Awareness phase of the sales funnel.
How do you create an online Sales and Marketing Funnel
To create an online sales and marketing funnel, it is necessary to know what a funnel is and how it functions. A funnel is a procedure that allows a customer to go from having awareness of your product or service to becoming a regular customer. It is believed that at each step of the funnel, you're providing more information and value to the consumer that eventually lead to a purchase.
Step 1: Design a Lead Magnet
An lead magnet can be described as an opt-in offer that you make to generate leads for your company. The goal of a lead magnet is to entice your website users to exchange their contact information with you so that you can follow up with them and sell them the products or services you offer.
There are a variety of lead magnets are possible to design, but one of the main things is to ensure that the lead magnet you choose to use is something that your target public actually wants and is able to deliver on the promises it makes.
One of the most straightforward ways to make an effective lead magnet is to provide the prospect of a discount on your product or services. If, for instance, you're the web design expert, you could offer a discount on your designs to anyone who signs on to your mailing list.
Another popular type of lead magnet is one that is an eBook or PDF guide. It could include a tutorial on how to start your own business, how to lose weight, tips for saving money and so on. Basically, anything that would appeal to your target readers.
It is also possible to create an outline, workbook, cheat sheet, or other type of downloadable resource that would be helpful to your target viewers.
And finally, another popular kind of lead magnet is an online course or video training series. This kind of lead magnet is ideal because it lets you show off your expertise and establish trust with your audience simultaneously.
Step 2: Design an landing page
A landing page is any website that a user could be able to land on. In the context of marketing, a landing page is an independent web page created specifically for the purposes of marketing or advertising. It differs from your main page because it was specifically designed to prompt a particular behavior from your visitors, also known as a conversion.
Conversions can come in a variety of forms, such as subscribing to newsletters, registering for a free trial purchasing a product, or filling out a contact form. The goal for your page's landing pages is to get your customers to take this step and there are certain elements that will help encourage your visitors to do this.
Your landing page should include:
- A striking and unique headline
- Visitors are given a form to fill in
- A strong call-to-action (CTA) that promotes conversion
- Videos or images that help highlight your message or reinforce the benefits or characteristics of your product or service
- Simple design that's easy to navigate Minimal distractions
- The capability to monitor conversions
Step 3. Create an Email Autoresponder Series
Now that youve built your landing page and gathered leads, its time to build an email autoresponder series that turns the leads into buyers.
Your autoresponder sequence for emails should be a series of 3-5 emails that begins with a welcome message , and continues through each step of your marketing and sales funnel.
At each stage of the funnel, you should provide your prospects with value-packed content that helps them to become a client. At the end of your email autoresponder series they should have a sense that the service or product is what they need and theyre looking to buy.
Here's an overview of the goals each autoresponder email must accomplish:
Email 1 The Welcome Email first email in your autoresponder series should be a welcoming note from the sender to their subscriber. It's also a good occasion to start building rapport by introducing yourself and providing them a brief overview of what they will get from your messages.
Email 2: The Problem Email The second email of your autoresponder sequence, it's time to get more specific on the issue that your product or service solves. This is the moment when you can really begin to engage your readers by providing the issues they are currently facing.
Email 3 A Solution-oriented Email third email, it's time to present your solution, which is where you describe your product or service in more detail. It is also the moment to begin to get into the meaty details of how your service or product works and why its the most appropriate solution to your customer's problem.
Email 4: A social proof message. In this fourth email, you want to present social proof that demonstrates why your product or service is the best solution for your client's needs. This could take the form of case studies, testimonials, or even reviews by other customers who have used the product.
Email 5: The Call-to Action Email The final email in your autoresponder set-up should include a strong call-to-action (CTA) that entices readers to take action and purchase your product or service. This could come in the form of a discount code an offer with a limited time period, or free trial.
Step 4: Promote Your Lead Magnet
Now that you've designed your lead magnet as well as your landing site, it's time to market your offer.
The best way to promote the lead-generating offer is through a two-step process First, you should drive people to a squeeze page , where they can sign up to your special offer. Second you follow up with an array of emails following the sign-up.
To get people to your squeeze page, you can use a variety of methods including paid advertising such as social media, email marketing, and even physical marketing tools such as brochures or business cards.
Once someone has signed-up for your lead magnet it is important to follow-up with them with a series of emails. Through these messages, you can provide more information about your service or product, build trust with your audience, and eventually make your sales pitch.
With a bit of effort it is easy to create your own online marketing and sales funnel to help you achieve more sales and boost your company. Awareness phase of the sales funnel.
Conclusion
Now that you know how to create an online sales and marketing funnel, its time to put it into action. Remember, the goal is to attract potential customers, turn them into leads, and then cultivate those leads into customers. By following the steps outlined in this guide, you'll be well on your way to reaching online selling success.