Bottom Funnel Lead Conversion
How to build an online Sales and Marketing Funnel
The creation of an online sales and marketing funnel is crucial for any business that wants to be successful to be successful in today's digital age. By creating a funnel you will be able to ensure that your site is optimized for conversions as well as that marketing efforts are targeted towards the right group of customers.
A sales funnel is a process that guides potential customers from their initial awareness of your product or service all the way through to the purchase. Its called a funnel because at each step of the process, you lose people who aren't able to move to the next phase.
There are four essential phases to an online sale funnel
Awareness: This is when potential customers are made aware of your service or product. They might see an ad or blog post or receive an email with a marketing message. Bottom funnel lead conversion.
Inquiry: Now that they are aware of your product it is essential that they are interested in it. This is where you need to provide more information regarding what you offer and the reasons why it is valuable for them.
In this moment prospective customers are prepared to decide whether or how they will purchase your product. They may compare your product to other providers, read reviews, or look at pricing options.
Action Take action and buy your product.
What is a Sales and Marketing Funnel?
An effective sales funnel an approach that helps a person go from the initial awareness of a product or service through the purchase decision. A sales funnel made up of a series of steps that are designed to guide potential customers through the process of making a purchase, from initial contact to following-up post-purchase.
The objective of any marketing funnel is to turn as many leads into paying customers as many as you can. In guiding potential buyers through a sequence of steps, and ensuring that every step is optimized for conversion, businesses can increase their conversion rate in general and increase the number of sales generated by your online advertising efforts.
The steps in a typical sales funnel are:
1. Awareness: The consumer becomes aware of the product or service via advertising, word-of mouth or other forms of marketing.
2. Inquiry: The consumer begins thinking about whether or not this product/service is suitable for them. They begin to research their options.
3. Decision: The buyer decides whether or not they want to buy the product or the service, and then makes the final decision.
4. Follow-up: Customers receive their purchase and may be followed-up with post-purchase (such as surveys of customer satisfaction or offers for upsell/cross-sell).
The Benefits of Having a Sales and Marketing Funnel
The benefits of having a sales and marketing funnel are numerous however the main one is the fact that it allows you to establish a method to convert prospects into customers. It also lets you keep track of your results to help you fine-tune your sales and marketing efforts to maximize the impact.
Another key reason to use a marketing and sales funnel allows you to identify your potential customers in order that you can target them with messages.For instance, if you are aware that a particular group of prospects is attracted to a certain product then you can target your marketing efforts toward these prospects to improve the likelihood of selling.
In the end, a sales and marketing funnel may also aid in saving time and money by automating certain processes involved in the sales process. For example, if you've got an list of email addresses of potential customers and you want to use autoresponders to automatically send messages offering discounts or other special deals on your products or services. This will help increase conversions without having to put into additional hours of work. Bottom funnel lead conversion.
How to Build an Online marketing and sales funnel
In order to build an online sales and marketing funnel, you need to comprehend what a channel is and how it operates. A funnel is the process that allows a customer to go from having awareness of your product or service until becoming an actual customer. The idea is that , at each stage of the funnel, you're offering more information and value to the consumer that eventually lead to a sale.
Step 1: Create a Lead Magnet
Lead magnets are an offer to opt-in that you utilize to create leads for your company. The purpose of an offer to entice your website visitors to exchange their contact information with you in order that you can follow up with them and promote your products or services.
There are many different types of lead magnets that you can create, but the most important thing is to ensure that the lead-in magnet you create is something that your target audience actually wants and it is also delivering on its promise.
One of the most straightforward ways to make an effective lead magnet is to simply provide a discount on your products or services. If, for instance, you're a web designer, you could offer a discount on your Web design and development services for people who sign up to your email list.
Another type of lead magnet is one that is an eBook or PDF guides. This could be a guide on how you can start an organization, how to lose pounds, or how to save money or other. The idea is that anything you write about will be of value to your target audience.
You could also create an outline, workbook, cheat sheet, or other type of downloadable resource that will be helpful to your target viewers.
A third and most popular type that is a lead magnet can be described as an online course or video-based training series. This kind that you offer as a lead-generator is great because it allows you to demonstrate your expertise and establish trust with your viewers while at the same time.
Step 2: Create a landing page
A landing page can be defined as any webpage that a person can land on. In the context of marketing it is a standalone web page, specially designed for the use of marketing or advertising. It is different from your main page because it was created to trigger a specific action from your visitors, called a conversion.
Conversions can come in a variety of ways, like signing up for a mailing list, registering for a free trial purchasing a product, or using a contact form. The goal for your page's landing pages is to get your users to take this action, and there are certain elements that will encourage your visitors to do this.
Your landing page should contain:
- A striking and unique headline
- A form that visitors can fill out
- A strong call-to-action (CTA) that promotes conversion
- Videos or images that help highlight your message or reinforce the benefits or characteristics of your product or service
- Simple design that's simple to navigate. Minimal distractions
- The ability to track conversions
Step 3: Create an Email Autoresponder Series
Now that you have created your landing page and collected leads, you need to build an email autoresponder series that can turn the leads into buyers.
Your autoresponder email series must be a series of 3-5 emails that starts with a welcoming message and moves through the various stages of your sales and marketing funnel.
At each stage of the funnel, you must be providing your leads with value-packed content that helps them get closer to becoming a buyer. At the conclusion of your email autoresponder series they should be convinced that your product or service is what they need and theyre ready to buy.
Here's an outline of what each email in your autoresponder series will accomplish:
Email 1 The Welcome Email first email in your autoresponder set should serve as a welcoming message from you to your subscriber. It's also a good opportunity to start building rapport by introducing yourself and providing the subscriber a brief summary of what they are likely to get from your emails.
Second Email: Your Issue Email In the second email of your autoresponder series, its time to start getting more specific on the issue that your service or product solves. This is the moment when you can really begin to engage your readers by describing the issues that theyre currently experiencing.
Email 3 A Solution-oriented Email 3rd email, you'll need to present your solution, which is where you discuss your product or service in more detail. This is also the time to start getting into the meaty details of how your product or service functions and the best solution for the issue.
Email 4 The social proof email. In this fourth email, you want to offer social proof to show that your product or service is the best solution to their problem. This could take the form of case studies, testimonials or even reviews of other clients who have tried their product.
Email 5: Call-to-Action Email The last email of your autoresponder sequence should contain an effective call-to action (CTA) which encourages your reader to take action and buy your product or service. This could take the form of a discount code or limited-time offer or free trial.
Step 4: Promote Your Lead Magnet
Now that you have created your lead magnet, and you've designed your landing page, it's time to market your offer.
The best way to advertise your lead magnet is by using a two-step process First, you should drive people to a page on which they can sign up to your offer. Then then, follow up by sending an email series after they have signed up.
To drive traffic to your squeeze pages, you can use a variety of strategies, including paid advertisements and email marketing, social media and even printed marketing materials like brochures or business cards.
After someone has signed up for your lead magnet it's essential to follow up with them through a sequence of emails. In these emails, you'll be able to give more information about your product or service, build trust with your audience and, eventually, present a sales pitch.
With a bit of effort with a little effort, you can create your own online sales and marketing funnel that will allow you to make more sales and increase the size of your business. Bottom funnel lead conversion.
Conclusion
Now that you know how to create an online sales and marketing funnel, you're ready to put your knowledge into action. Keep in mind that the aim is to attract potential customers, transform them into leads, then nurture those leads into customers. If you follow the steps laid out in this guide, youll be well on the way to reaching online sales success.