Build Sales Funnel Wix
How do you create an online Selling and Marketing Funnel
A well-designed online sales and marketing funnel is vital for any company that wishes to prosper within the digital age. By creating a funnel you can ensure that your website is designed to convert along with ensuring your advertising campaigns are targeted to the appropriate audience.
A sales funnel is a procedure which takes potential customers from the moment they first become aware of your service or product until they make a buying. The term funnel is used because at every stage of the procedure, you'll lose some people who aren't able to move to the next phase.
There are four fundamental elements of the online sales funnel:
Awareness: This is when potential customers are made aware of your product or service. They might see an ad or read a blog post or even receive an email marketing campaign. Build sales funnel wix.
Interest: Now that theyre aware of your product They should be attracted to the product. This is where you need to give additional information about what youre offering and why it is beneficial to them.
Decision: At this stage, potential customers are ready to make a decision about whether or how they will purchase your product. They could compare your service to other providers, read reviews and look into pricing options.
Action: Finally, they take action and purchase your product.
What is a Sales and Marketing Funnel?
A sales funnel is a method which guides a client from their initial understanding of the product or service until the purchase decision. Sales funnels are comprised consisting of a number of steps designed to guide potential customers through the decision-making process, beginning with initial contact, and continuing with following-up post-purchase.
The goal of any good marketing funnel is to turn as many leads to paying customers as possible. In guiding potential buyers through a series of steps and ensuring that each step is optimized to conversion, businesses can increase the rate of conversion overall and increase the number of sales generated by their online marketing efforts.
The typical steps of a sales funnel are:
1. Awareness: Customers become aware of the product or service through word-of-mouth advertising or other marketing strategies.
2. Affirmation: The client begins thinking about whether or not this product/service they are considering is appropriate for them. They then begin researching the options available.
3. Decision: The customer decides whether or not they want to purchase the product or service and they make their final decision.
4. Following-up: The buyer receives their purchase and may be contactable for follow-up after purchase (such as surveys on customer satisfaction or offers for upsell/cross-sell).
The benefits of having the Sales and Marketing Funnel
The advantages of having a marketing and sales funnel are many and the most significant one is the fact that it allows you to establish a method to turn prospects into customers. It also allows you to track your results so that you can fine-tune your marketing and sales techniques to get the most impact.
The other key benefits is that having a sales and marketing funnel gives you a way to categorize your customers so that you can tailor your messages.For instance, if have a sense that a certain set of prospects is interested in a specific product and you want to direct your marketing efforts to those prospects in order to increase the chance of making a sale.
Additionally, a sales or marketing funnel can assist you in saving time and money through automation of certain aspects of the sales process. For instance, if your company has an email list of customers who are likely to purchase from you You can make use of autoresponders to send them automated messages offering discounts or special offers on your products or services. This can help to increase conversions without putting in additional hours of effort. Build sales funnel wix.
How do you build an online Sales and Marketing Funnel
To develop an online sales and marketing funnel, you must to be aware of what a funnel is and how it works. A funnel is a procedure which takes someone from a first awareness of the product or service you offer to becoming a regular customer. The concept is that at every stage of the funnel, you're giving more information and value to the consumer and eventually, this leads to a purchase.
Step 1: Create an effective Lead Magnet
A lead magnet is an opt-in offering that you make to generate leads for your business. The purpose of a lead magnet is to convince your users to exchange their contact information with you, so you can follow-up with them and sell them your services or products.
There are numerous types of lead magnets you can design, but one of the main things is to ensure that your lead magnet is something that your target customers actually desires and that it delivers on its promises.
One of the most straightforward methods of creating a lead magnet is to offer discounts on your goods or services. If, for instance, you're the web design expert, you might offer a discount on your Web design and development services for those who sign to your email list.
Another type of lead magnet is one that is an eBook or PDF guides. It could include a tutorial about how to set up an enterprise, how to lose weight, how to save money, etc. Basically, anything that would be beneficial to your target viewers.
You can also design a workbook, checklist, cheat sheet or any other type of downloadable resource that can be helpful to your target viewers.
The final kind that is a lead magnet can be described as an online course or video training series. This type that you offer as a lead-generator is ideal because it allows you to display your knowledge and establish trust with your audience at the same time.
Step 2: Design A Landing Page
A landing page is any web page that a visitor is able to arrive or arrive on. In terms of marketing, a landing page is an independent web page created specifically for the purposes of advertising or marketing. It differs from your homepage in that it was created to trigger a specific behavior from your visitors, called a conversion.
Conversions can take many forms, such as subscribing to newsletters, registering for a trial offer or making a purchase or using a contact form. The aim to create a landing page on which getting your customers to take this action, and there are certain elements that will encourage users to take action.
Your landing page should include:
- A compelling and original headline
- Visitors can use a form to fill in
- A compelling call-to-action (CTA) which encourages conversions
- Images or videos that highlight your message or reinforce the benefits or features of your product or service
- A simple design that is simple to navigate.
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
Now that youve built your landing page and have collected leads, you need to develop an email autoresponder series that turns those leads into customers.
The sequence of emails you send to your autoresponders should be a series of 3-5 emails that begins with a welcome email and goes through every stage of your sales and marketing funnel.
At every stage of the funnel, you should be providing your customers with value-packed content that helps them become a client. By the time they reach the conclusion of your email autoresponder series, they should feel confident that the product you offer is the thing they're looking for and willing to purchase.
Heres an overview of the goals each email in your autoresponder series will accomplish:
Email 1 The Welcome Email first email you send out in your autoresponder series should be a welcome note from the sender to their subscriber. This is also a good opportunity to start building rapport by introducing yourself, and giving them a brief overview of what they can expect from your emails.
Mail 2: The Problem Email In the second email in your autoresponder series, it's time to be more specific on the issue that your product or service can solve. This is where you get your reader hooked by providing the issues that theyre currently experiencing.
Email 3 Your Solution email In your 3rd email, you'll need to introduce your solution which is when you explain your product or service in greater detail. This is also the time to begin to get into the meaty details of how your service or product is used and why it's the best solution for your customer's problem.
Email 4: A social proof message In this fourth email, you should give proof of social connections that proves the reasons why your product is the most effective solution to their problem. This could be in the form of testimonials, case studies or even reviews from other clients who have tried their product.
Email 5: The Call-to Action Email The last email in your autoresponder sequence should contain an effective call-to action (CTA) that entices readers to take action and buy products or services. This could come in the form of a discount code, limited-time offer, or trial periods of free.
Step 4 Step 4: Promote Your Lead Magnet
Now that you have created your lead magnet as well as the landing pages, you're ready to market your product.
The best way to advertise your lead magnet to employ an approach that is two-pronged: first, drive traffic to a page on which they can sign-up to your offer, and second you follow up with an array of emails following they sign up.
In order to drive people to your squeeze page, you can use a variety of techniques, such as paid advertising, email marketing, social media as well as physical marketing materials such as posters or cards.
After someone has signed up to your lead magnet, it's important to follow up with them via a series of emails. These emails you'll be able to provide additional information about your service or product as well as establish trust with your customers and finally, make an effective sales pitch.
With a bit of effort, you can easily build the online sales and marketing funnel that will allow you to achieve more sales and boost your business. Build sales funnel wix.
Conclusion
You now know how to construct an online sales and marketing funnel, you're ready to put your knowledge into action. Rememberthat the purpose is to draw in potential customers, convert them to leads, and nurture those leads into customers. If you follow the steps laid out in this article, you'll be well on your path to online selling success.