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How do you create an online Sales and Marketing Funnel
A well-designed online marketing and sales funnel is crucial for any business that wants to be successful today in the digital age. Through creating a funnel you will be able to ensure that your website is designed to convert and that your marketing efforts are targeted to the appropriate group of customers.
The sales funnel a procedure that takes potential customers right from the initial exposure to your service or product up to buying. The term funnel is used because at every stage of the process, you will lose some people who dont go on to the next step.
There are four key phases to an online sale funnel
In the case of awareness, this is when potential customers begin to be aware of your product or service. They may see an advertisement or read a blog article or even receive an email with a marketing message. Clickbank funnel facebook ad.
Inquiry: Now that they are aware of your product, they need to be interested in it. This is when you have to provide additional information about what youre offering and the reasons why it is valuable to them.
Decision: At this stage prospective customers are prepared to make a decision about whether or not they want to purchase your product. They may compare your product to other brands, read reviews or review pricing options.
Action: Finally, they take actions and purchase your product.
What is a Marketing and Sales Funnel?
A sales funnel is a procedure that helps a person go from initial exposure to a product or service through the decision to purchase. The sales funnel is made by a sequence of steps that are created to guide potential customers through the process of making a purchase, beginning with initial contact, and continuing with post-purchase follow-up.
The goal of any good funnel to sell is convert as many leads to paying customers as possible. Through guiding potential customers through a sequence of steps and ensuring that every step is optimized for conversion, businesses can improve their conversion rate in general and make more money from the results of their online marketing efforts.
The basic steps in a sales funnel include:
1. Awareness: The customer becomes aware of the service or product via advertising, word-of mouth, or other marketing efforts.
2. Inquiry: The consumer begins considering whether or not an item or service is right for them. They then begin researching their options.
3. Decide: The customer chooses whether or not to buy the product or the service and makes their final decision.
4. Following-up: The buyer receives the purchase and may be followed-up with post-purchase (such as surveys on customer satisfaction or cross-sell/upsell offers).
The Benefits of Having A Marketing and Sales Funnel
The benefits of having a marketing and sales funnel are many and the most significant one is the ability to establish a method to convert your prospects into buyers. It also allows you to keep track of your results in order to fine-tune your marketing and sales efforts for maximum impact.
A different key advantage is the fact that a sales and marketing funnel allows you to identify your potential customers in order that you can send them targeted messages.For example, if you have a sense that a certain set of potential customers is keen on a certain item, you can direct your marketing efforts toward these prospects to improve the chances of selling.
A sales and marketing funnel may also aid in saving time and money by automating some of the processes involved in the sales process. For instance, if you've an email list of potential customers then you can utilize autoresponders to send them automated messages that offer discounts or special deals for your services or products. This will increase sales without having to put in additional hours of effort. Clickbank funnel facebook ad.
How to Create an Online Sales and Marketing Funnel
To develop an online sales and marketing funnel, you must to be aware of what a funnel is and how it works. A funnel is a process that allows a customer to go from having awareness of the product or service you offer to becoming a paying customer. It is believed that at each stage of the funnel, you are offering more information and value to the customer which ultimately leads to a purchase.
Step 1: Design an Lead Magnet
An lead magnet can be described as an opt-in offering that you make to generate leads for your company. The aim of lead magnets is to convince your users to exchange their contact information with you, so you can follow-up with them and offer them your services or products.
There are many different types of lead magnets are possible to design, but the most important thing to do is make sure that your lead magnet is something your target audience actually wants and it is also delivering on its promise.
One of the easiest methods to build lead magnets is to simply offer the prospect of a discount on your product or services. For instance, if you're the web design expert, you might offer a special discount on your web design services to those who sign up for your email list.
Another kind of lead magnet is one that is an eBook or PDF guide. It could include a tutorial about how to set up an enterprise, how to lose pounds, or how to save money, etc. The idea is that anything you write about will appeal to your target readers.
You can also design a workbook, checklist, cheat sheet, or other kind of downloadable resource that will be useful to your target viewers.
A third and most popular type that is a lead magnet can be described as an online course or video training series. This type leads are great as it allows you to show off your expertise and establish confidence with your customers at the same time.
Step 2: Create A Landing Page
A landing site is any website that visitors can arrive at or get to. In terms of marketing it is a separate web page designed specifically for the purpose of marketing or advertising. It is distinct from your home page in that it was created to trigger a specific action from your visitors, called a conversion.
Conversions may take many types, including subscribing to newsletters, registering for a free trial purchasing a product, or complete a contact form. The purpose for your page's landing pages is getting your users to take this step, and there are certain aspects that will assist in getting users to take action.
Your landing page should have:
- A captivating headline that is unique and memorable.
- A form for visitors to fill out
- A strong call-to-action (CTA) that promotes conversion
- Images or videos that are designed to reinforce your message. features of your product or service
- Simple design that's easy to navigate .
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
After you've created your landing page, and collected leads, you need to design an autoresponder email sequence that will convert those leads into clients.
Your email autoresponder series should be a series of 3-5 emails that begins with a welcome message and goes through every stage of your marketing and sales funnel.
In each step of your funnel, you should provide your prospects with value-packed content that helps them move closer to becoming an actual customer. By the time they reach the end of your email autoresponder series they should believe that what you sell is the thing they're looking for and willing to purchase.
Heres an overview of what every autoresponder email must accomplish:
Email 1 The Welcome Email first autoresponder email in your set should serve as a welcoming message from you to your subscriber. This is also a great opportunity to start building rapport by introducing yourself and providing an overview of what they will get from your messages.
Second Email: Your Problem Email In the second email in your autoresponder series time to become more specific about the problem that your service or product solves. This is the moment when you can really get your reader hooked by explaining the problems that theyre currently experiencing.
Email 3: The Solution Email In the third email, its time to introduce your solution which is where you discuss your service or product in more in depth. This is also the time to begin to provide the important details of the way in which your product or service operates and what makes it the most appropriate solution to your client's issue.
Email 4 A social proof message. In this fourth email, you should offer social proof to show the reason why your product or service is the ideal solution to your client's needs. This could be in the form of case studies, testimonials, or even reviews from clients who have tried their product.
Email 5: The Call-to-Action Email The final email in your autoresponder series should be an effective call-to-action (CTA) that entices readers to take action and buy an item or purchase your service. This could come in the form of a discount voucher, limited-time offer, or free trial.
Step 4 4. Promote Your Lead Magnet
Now that you have created your lead magnet and designed your landing page, it's time to promote your product.
The best method of promoting the lead-generating offer is to use a two-step process first, bring traffic to a landing page where users can sign-up for your offer. Then to follow up with a series of emails after you sign them up.
To bring traffic to your squeeze site, you can employ a range options, including paid ads as well as social media, email marketing, and even physical marketing materials like posters or cards.
After someone has signed up to your lead magnet, it's essential to follow up with them through a sequence of emails. These emails you can give more information about your service or product and create trust with your customer and finally, make an effective sales pitch.
With a bit of effort it is easy to create your own online sales and marketing funnel that will allow you to increase sales and expand your company. Clickbank funnel facebook ad.
Conclusion
Once you've learned how to construct an online marketing and sales funnel, you're ready to put that knowledge into action. Keep in mind that the aim is to entice potential customers, convert them into leads, and then cultivate those leads into customers. If you follow the steps laid out in this guide, youll be well on the way to reaching online selling success.