Content Funnel Marketing
How to Create an Online marketing and sales funnel
Making an online sales and marketing funnel is essential for any business that wants to succeed to be successful in today's digital age. When you create a funnel, you can make sure that your site is optimized for conversions along with ensuring your advertising campaigns are targeted at the correct audience.
Sales funnels are a procedure that guides potential customers from their initial awareness of your product or service all the way to the purchase. The term funnel is used because at each stage of the procedure, you'll lose some people who aren't able to move to the next stage.
There are four key stages to an online selling funnel
Awareness: This is the time when potential customers begin to be aware of your service or product. They may view an ad or read a blog post, or receive an email campaign to promote your business. Content funnel marketing.
Inquiry: Now that they are aware of your offering it is essential that they are attracted to the product. This is when you have to provide more information on what you have to offer and why its valuable for them.
A decision: At this point the potential buyers are in a position to make a decision about whether or how they will purchase your product. They might look at your products against other providers, read reviews or review pricing options.
Action: Finally, they take action and buy your product.
What is a Sales and Marketing Funnel?
An effective sales funnel a process that guides a buyer from their initial understanding of a product or service through the decision to purchase. Sales funnels are comprised by a sequence of steps designed to guide potential customers through the buying process from initial contact to following-up post-purchase.
The goal of any good sales funnel should be to convert as many leads into paying customers as quickly as is possible. By taking potential customers through a sequence of steps, and ensuring that every step is optimized for conversion, companies can boost their conversion rate in general and get more sales from your online marketing efforts.
The basic steps in a sales funnel are:
1. Awareness: Customers become aware of the service or product by way of advertising, word-ofmouth, or other marketing efforts.
2. Consideration: The customer starts considering whether or not this product/service is right for them and begins researching the options available.
3. Decision: The customer decides whether or not they want to purchase the product or service and they make their final decision.
4. Follow-up: Customers receive their purchase and may be followed-up with post-purchase (such as customer satisfaction surveys or offers for upsell/cross-sell).
The Benefits of Having an Advertising and Sales Funnel
The benefits of having a sales and marketing funnel are many, but the most important one is the fact that it allows you to have a systematic way to turn prospects into customers. It also allows you to analyze your performance so that you can tweak your sales and marketing efforts to get the most impact.
The other key benefit is that a marketing and sales funnel lets you to classify your prospects so that you can tailor your messages.For instance, if you have a sense that a certain set of customers are interested in a particular product then you can target your marketing efforts toward them in order to increase the chances of making a sale.
Finally, a sales and marketing funnel could help you save time and money by automating some of the processes involved in the sales process. For example, if you've got an email list of prospective customers and you want to use autoresponders to send them automated messages offering discounts or special discounts for your services or products. This can help to increase conversions without having to put into additional hours of work. Content funnel marketing.
How to Build an Online marketing and sales funnel
In order to build an online sales and marketing funnel, you must to comprehend what a channel is and the way it works. A funnel is the process that takes someone from initial awareness of your service or product to becoming a paying customer. The concept is that at each stage of the funnel, you are giving more information and value to the consumer which ultimately leads to a purchase.
Step 1: Design a Lead Magnet
A lead magnet is an opt-in offering that you make to generate leads for your company. The purpose of a lead magnet is to entice your website visitors to exchange their contact information with you so you can follow-up with them and sell them your services or products.
There are numerous types of lead magnets that you can design, but your most significant task to do is ensure that the lead magnet you choose to use is something that your target customers actually desires and it is also delivering on its promises.
One of the easiest methods of creating lead magnets is to simply offer the prospect of a discount on your product or services. For example, if youre an internet designer you might provide a discount on Web design and development services for people who sign up for your email list.
Another kind of lead magnet is an eBook or PDF guides. It could be a guide on how to start an enterprise or lose weight, how to save money or other. Basically, anything that would provide value to your target viewers.
You can also make your own workbook, checklist, cheat sheet or any other type of downloadable resource that will be useful to your target public.
The final type for lead magnets is the online course or video training series. This kind of lead magnet a great choice because it allows you to show off your expertise and build trust with your audience while at the same time.
Step 2: Create A Landing Page
A landing site is any web page that a visitor is able to arrive or get to. In terms of marketing an ad is a separate web page created specifically for the purposes of advertising or marketing. It is distinct from your home page because it was created to trigger a specific action from your visitors, also known as a conversion.
Conversions may take many ways, like signing up to an email newsletter, registering for a free trial, making a purchase, or complete a contact form. The aim of your landing page is to convince your customers to take this step, and there are certain factors that can help in encouraging visitors to make the necessary changes.
Your landing page must have:
- A compelling and original headline
- Visitors are given a form to complete
- A strong call-to-action (CTA) that can encourage conversions
- Images or videos that highlight your message or reinforce the benefits or characteristics of your product or service
- Simple design that's simple to navigate. Minimal distractions
- The ability to track conversions
Step 3: Create an Email Autoresponder Series
Now that you have created your landing page and collected leads, you need to create an email autoresponder series that can turn these leads into customers.
The sequence of emails you send to your autoresponders should be a sequence of 3-5 emails that start with a welcome message and moves through the various stages of your marketing and sales funnel.
At each stage of the funnel, you need to be providing your leads with relevant content that can help them become a customer. When they reach the end of your autoresponder sequence, they must feel confident that the product you offer is what they want and ready to buy.
Here's a brief overview of what every autoresponder email will accomplish:
Email 1 The Welcome Email first email you send out in your autoresponder sequence should include a welcoming message from you to your subscriber. It is also an excellent opportunity to start building rapport by introducing yourself and giving them a brief overview of what they will get from your messages.
Mail 2: The Problem Email In the 2nd email in your autoresponder sequence, it's time to start getting more specific about the problem that your product or service addresses. This is where you really start to hook your reader by explaining the problems that they're currently experiencing.
Email 3 A Solution-oriented Email third email, it's time to introduce your solution which is where you describe your service or product in more specific terms. This is also the time to start getting into the meaty details of how your product or service is used and why it's the most effective solution to the issue.
Email 4 Social proof emails. In this email, you must provide social proof that reinforces the reason why your product or service is the most effective solution to your client's needs. This could take the form of testimonials, case studies or even reviews from other customers who have utilized products or services from you.
Email 5: The Call-to Action Email The last email of your autoresponder sequence should contain strong and compelling call-to-action (CTA) that encourages your reader to take action and purchase products or services. This could come in the form of a discount voucher or limited-time offer or free trial.
Step 4 4. Promote Your Lead Magnet
Once you've developed your lead magnet, and you've designed the landing pages, you're ready to advertise your product.
The most effective method to market your lead magnet to use a two-step process to first drive visitors to a landing page where they can sign up to your offer, and second then, follow up by sending an email series after the sign-up.
To bring traffic to your squeeze pages, you can use a variety of methods including paid advertising, email marketing, social media and even printed marketing tools such as business cards or flyers.
After someone has signed up for your lead magnet it's crucial to follow up with them with a series of emails. In these emails, you can provide additional information about your product or service, establish trust with your customers and finally, make an effective sales pitch.
With only a small amount of effort You can build the online sales and marketing funnel to help you increase sales and expand your business. Content funnel marketing.
Conclusion
If you've learned the best way to construct an online marketing and sales funnel, its time to put that knowledge into action. Keep in mind, the objective is to draw in potential customers, then convert them into leads, and finally nurture those leads into customers. By following the guidelines in this article, you'll be well on the way to reaching online selling success.