Content Mapping Marketing Funnel
How to build an online marketing and sales funnel
The creation of an online marketing and sales funnel is crucial for any company that wishes to thrive within the digital age. When you create a funnel, you will be able to ensure that your website is designed to convert and that your marketing efforts are targeted towards the right group of customers.
The sales funnel a method which takes potential customers from the first awareness of your service or product until they make a purchase. The name funnel comes from the fact that at each stage of the process, you lose some customers who don't move on to the next step.
There are four essential phases to the online sale funnel
Awareness: This is when potential customers become aware of your service or product. They may view an ad, read a blog post or receive an email with a marketing message. Content mapping marketing funnel.
At this point, they're aware of your offering They should be attracted to the product. This is where you need to give additional information about what youre offering and why its valuable for them.
In this moment, potential customers are ready to make a decision about whether or not to buy your product. They could compare your service to other companies, read reviews and look into pricing options.
Action: Finally, they take action and buy your product.
What is a Marketing and Sales Funnel?
The sales funnel a process that helps a person go through the initial experience of the product or service, to the purchase decision. The sales funnel is made by a sequence of steps that are created to guide potential customers through the process of making a decision, starting with the initial contact and ending with post-purchase follow-up.
The purpose of a good sales funnel should be to turn as many leads to paying customers as much as they can. In guiding potential buyers through a sequence of steps and making sure that each step is optimized for conversion, businesses can boost the rate of conversion overall and get more sales from their online campaigns.
The basic steps in a sales funnel include:
1. Awareness: The customer becomes aware of the service or product via advertising, word-of mouth or other forms of marketing.
2. Affirmation: The client begins considering whether or not an item or service is right for them. They begin to research the options available.
3. Decide: The customer chooses whether or not they want to buy the product or the service, and then takes the final decision.
4. Follow-up: Customers receive their purchase , and is followed-up with post-purchase (such as surveys to gauge customer satisfaction or upsell/cross-sell offers).
The benefits of having the Sales and Marketing Funnel
The benefits of having a sales and marketing funnel are many and the most significant one is the fact that it allows you to establish a method to convert potential customers into customers. It also lets you keep track of your results so that you can fine-tune your marketing and sales techniques for maximum impact.
An additional key reason to use a sales and marketing funnel lets you to segment your prospects so that you can send them targeted messages.For example, if you have a sense that a certain set of potential customers is attracted to a certain product, you can direct your marketing efforts to the group to increase the likelihood of making a sale.
Additionally, a sales or marketing funnel could aid in saving time and money by automating some of the tasks involved in the sales process. For instance, if you have an list of email addresses of potential customers, you can use autoresponders to send them automated messages that offer discounts or special deals on your products or services. This could help boost the number of conversions, without having to put in extra hours of work. Content mapping marketing funnel.
How to Create an Online Sales and Marketing Funnel
To build an online sales and marketing funnel, you have to know what a funnel is and the way it works. A funnel is a procedure that guides a person from the initial awareness of your product or service until becoming an actual customer. The idea is that , at each step of the funnel, you're giving more information and value to the consumer and eventually, this leads to a sale.
Step 1: Design an effective Lead Magnet
Lead magnets are an opt-in offering which you can use to generate leads for your business. The objective of a lead magnet is to convince your visitors to exchange their contact information with you, so you can follow-up with them, and then sell them your products or services.
There are numerous types of lead magnets that you can design, but your most significant task to do is make sure that the lead-in magnet you create is something your target audience actually wants and also that it fulfills its promise.
One of the most straightforward methods to build lead magnets is to offer the prospect of a discount on your product or services. If, for instance, you're an internet designer you might offer a discounted rate on your Web design and development services for people who sign up for your email list.
Another type of lead magnet is an eBook or PDF guides. This could be a guide on how to begin an enterprise or shed weight, ways to save money or other. The idea is that anything you write about will provide value to your target readers.
You could also create your own workbook, checklist, cheat sheet, or any other kind of downloadable resource that will be beneficial to your target public.
The final kind of lead magnet would be an online course or video-based training series. This kind that you offer as a lead-generator is a great choice because it lets you demonstrate your expertise and establish trust with your target audience in the process.
Step 2: Design an landing page
A landing site is any website that a user could arrive on. In terms of marketing, a landing page is a standalone web page, specially designed for the use of marketing or advertising. It differs from your homepage in that it has been designed to elicit a specific action from your visitors, called a conversion.
Conversions can take many forms, including signing up to a newsletter, registering for a trial offer or making a purchase or making contact via a form. The aim to create a landing page on which to get your visitors to take this action and there are certain aspects that will assist in getting your visitors to do this.
Your landing page should contain:
- A striking and unique headline
- A form for visitors to fill in
- A compelling call-to-action (CTA) that encourages conversions
- Videos or images that help will reinforce your message. aspects of your product or service
- Simple design that's easy to navigate Minimal distractions
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
After you've created your landing page and collected leads, you need to develop an email autoresponder sequence that will convert these leads into customers.
Your autoresponder sequence for emails should be a series of three to five emails that begins with a welcome email and moves through the various stages of your sales and marketing funnel.
In each step of your funnel, you should be providing your customers with content that is valuable and helps them become a customer. When they reach the conclusion of your email autoresponder series, they will be convinced that your product or service is what they need and theyre willing to purchase.
Here's a quick overview of the goals each autoresponder email is expected to accomplish:
Email 1 The Welcome Email first email you send out in your autoresponder series should be a welcome message from you to your subscriber. It's also a good opportunity to begin building trust by introducing yourself and giving your subscribers a brief description of what they will get from your messages.
2. Email: the Problem Email In the 2nd email in your autoresponder series, its time to become more specific on the issue that your product or service solves. This is the moment when you can really start to hook your reader by explaining the problems they are currently facing.
Email 3 Your Solution email In your 3rd email, you're now ready to showcase your solution. This is where you describe your service or product in greater depth. This is also the time to begin to get into the meaty details of how your service or product functions and the best solution for the issue.
Email 4: Social proof emails In this fourth email, you must provide social proof that reinforces that your product or service is the best solution to their problem. This could be in the form of testimonials, case studies or even feedback from other customers who have used products or services from you.
Email 5: The Call-to Action Email The final email in your autoresponder series should be an effective call-to-action (CTA) which encourages your readers to act and purchase an item or purchase your service. This could take the form of a discount coupon, limited-time offer, or trial periods of free.
Step 4 Step 4: Promote Your Lead Magnet
Now that you've designed your lead magnet as well as the landing pages, you're ready to market your product.
The most effective method to market the lead-generating offer is to employ an approach that is two-pronged to first drive visitors to a page on which they can sign up to your offer, and second then, follow up by sending several emails once they sign up.
To get people to your squeeze page, you can utilize a variety of strategies, including paid advertisements such as social media, email marketing as well as physical marketing materials such as postcards, flyers or even business cards.
After someone has signed up for your lead magnet, it's crucial to follow up to them by sending them a series of emails. With these email messages you'll be able to provide more information about your product or service as well as establish trust with your customers and then make an effective sales pitch.
With a bit of effort it is easy to create your own online sales and marketing funnel to help you make more sales and increase the size of your company. Content mapping marketing funnel.
If you've learned the best way to build an online sales and marketing funnel, its time to put this knowledge into action. Keep in mind, the objective is to attract customers, turn them into leads, and finally help them become customers. By following the steps outlined in this post, you'll be well on the path to online sale success.