Creating a Sales Funnel in Excel
How do you create an online Selling and Marketing Funnel
Building an online sales and marketing funnel is crucial for any company that wishes to prosper within the digital age. By creating a funnel you will be able to ensure that your website is optimized for conversions in addition to ensuring that the marketing campaigns are targeted towards the right group of customers.
The sales funnel a method that takes potential buyers from their initial awareness of your product or service up to buying. It is called a funnel due to the fact that at each step of the process, you will lose some people who aren't able to move to the next stage.
There are four key elements of an online selling funnel
In the case of awareness, this is the time when potential customers become aware of your product or service. They may view an ad or read a blog post, or receive an email campaign to promote your business. Creating a sales funnel in excel.
Interest: Now that theyre aware of your offering it is essential that they are interested in it. This is when you have to provide more information on what you have to offer and why it is beneficial to them.
In this moment the potential buyers are in a position to make a decision about whether or not they want to purchase your product. They may compare your product to other providers, read reviews, or look at pricing options.
Action Then, they take the necessary action and purchase your item.
What is a Sales and Marketing Funnel?
A sales funnel is a process that helps a person go from initial exposure to a product or service through the decision to purchase. It is comprised up of a series of steps designed to help potential buyers through the process of making a decision, from initial contact to post-purchase follow-up.
The purpose of a good sales funnel should be to convert as many leads to paying customers as much as they can. Through guiding potential customers through a sequence of steps and making sure that each step is optimized to conversion, companies can boost their conversion rate in general and make more money from your online advertising efforts.
The stages of a typical sales funnel are:
1. Awareness: Customers become aware of the service or product by way of advertising, word-ofmouth or other marketing strategies.
2. Consideration: The customer starts considering whether or not the product or service is the right one for them. They begin to research their options.
3. Decide: The customer chooses whether or not they want to buy the product or the service, and then makes the final decision.
4. Follow-up: The customer receives their purchase and can be followed-up with post-purchase (such as surveys to gauge customer satisfaction or upsell/cross-sell offers).
The benefits of having the Sales and Marketing Funnel
The advantages of having a marketing and sales funnel are many, but the most important one is that it allows you to have a systematic way to convert your prospects into buyers. It also lets you monitor your progress so that you can fine-tune your marketing and sales strategies for maximum impact.
An additional key advantage is the fact that a marketing and sales funnel allows you to identify your potential customers in order that they receive targeted messages.For instance, if you recognize that a specific group of prospects is interested in a specific product it is possible to target your marketing efforts towards the group to increase the likelihood of selling.
Finally, a sales and marketing funnel can aid in saving time and money by automatizing some of the processes involved in the sales process. For instance, if you've an list of email addresses of potential customers You can make use of autoresponders for sending them automated messages offering discounts or other special deals on your products or services. This will help increase the number of conversions, without having to put into extra hours of labor. Creating a sales funnel in excel.
How to Create an Online Selling and Marketing Funnel
To build an online sales and marketing funnel, you have to know what a funnel is and how it operates. A funnel is a process that allows a customer to go from having awareness of your service or product to becoming an actual customer. It is believed that at each step of the funnel, you are giving more information and value to the customer that eventually lead to a purchase.
Step 1: Design an effective Lead Magnet
A lead magnet is an offer to opt-in that you utilize to create leads for your business. The aim of the lead magnet is to lure your users to exchange their contact information with you so you can follow-up with them, and then sell them your services or products.
There are many different types of lead magnets are possible to design, but the most important thing to do is ensure that your lead magnet is something your target audience actually wants and it is also delivering on its promise.
One of the easiest methods to build an effective lead magnet is to simply offer an offer of discount on your items or services. If, for instance, you're an internet designer then you could provide a discount on designs to anyone who signs on to your mailing list.
Another kind of lead magnet is an eBook or PDF guide. It could be a manual on how to start a business or shed weight, how to save money and so on. Basically, anything that would provide value to your target public.
You can also make a workbook, checklist, cheat sheet or any other type of printable resource that could be beneficial to your target public.
Another popular type for lead magnets is the online course or video-based training series. This kind that you offer as a lead-generator is great as it lets you show off your expertise and build confidence with your customers in the process.
Step 2: Design a Landing Page
A landing site is any webpage that a person can get to. In terms of marketing it is a standalone web page, specially designed for the use of advertising or marketing. It differs from your main page in that it was developed to encourage a specific step from your visitors called a conversion.
Conversions can take a variety of forms, such as subscribing to a newsletter, registering for a trial offer or making a purchase or using a contact form. The objective to create a landing page on which to convince your visitors to take the step and there are a few elements that will help encourage users to take action.
Your landing page must have:
- A captivating headline that is unique and memorable.
- Visitors are given a form to complete
- A powerful call-to action (CTA) that can encourage conversions
- Videos or images that help are designed to reinforce your message. aspects of your product or service
- Simple design that's simple to navigate.
- The ability to track conversions
Step 3: Create an Email Autoresponder Series
After you've created your landing page, and collected leads, it's time to create an email autoresponder sequence that will convert those leads into customers.
Your autoresponder sequence for emails should be a series of three to five emails that begin with a welcome message , and moves through the various stages of your sales and marketing funnel.
In each step of your funnel, you should provide your prospects with relevant content that can help them become a customer. At the conclusion of your email autoresponder series they should have a sense that the service or product is what they require and ready to buy.
Here's a brief overview of the goals each email in your autoresponder series is expected to accomplish:
Email 1: The Welcome Email The first email in your autoresponder collection should consist of a welcome email from your company to the subscriber. It is also an excellent opportunity to start building rapport by introducing yourself and giving them a brief overview of what they are likely to get from your emails.
Mail 2: The Issue Email The second email of your autoresponder series, its time to become more specific about the problem that your product or service solves. This is the moment when you can really begin to engage your reader by describing the issues that they're experiencing right now.
Email 3: The Solution Email In the 3rd email, you're now ready to showcase your solution. This is where you talk about your product or service in more detail. This is also when you begin to get into the meaty details about how your product or service works and why its the most effective solution to their problem.
Email 4 The social proof email. In this email, it is important to give proof of social connections that proves why your product or service is the best solution for their issue. This could take the form of testimonials, case studies or even feedback from clients who have tried the product.
Email 5: The Call to Action Email The last email of your autoresponder series must contain an effective call-to-action (CTA) that encourages your reader to take action and buy products or services. This could be in the form of a discount voucher an offer with a limited time period, or free trial.
Step 4: Use Your Lead Magnet to Market Your Lead
After you've created your lead magnet, and you've designed your landing page, you're ready to market your product.
The best way to promote your lead magnet is by using two steps First, you should drive people to a squeeze page where they can sign up for your special offer. Second you follow up with an email series after they have signed up.
To get people to your squeeze site, you can use a variety options, including paid ads, email marketing, social media and even printed marketing tools such as postcards, flyers or even business cards.
Once someone has signed up for your lead magnet, it's crucial to follow up with them via a series of emails. Through these messages, you'll be able to provide more information about your product or service and build trust with your audience, and eventually make an offer to sell.
With just a few steps with a little effort, you can create an online marketing and sales funnel to help you achieve more sales and boost your business. Creating a sales funnel in excel.
Conclusion
You now know how to design an online sales and marketing funnel, you're ready to put your knowledge into practice. Rememberthat the purpose is to attract customers, then convert them into leads, and finally keep those leads in the loop until they become customers. Following the steps described in this guide, you'll be well on the path to online sale success.