Digital Marketing Funnel 2017
How to build an online Sales and Marketing Funnel
Making an online sales and marketing funnel is crucial for any company that wishes to prosper today in the digital age. Through creating a funnel you can make sure that your site is optimized for conversions along with ensuring your advertising efforts are targeted towards the right target audience.
An effective sales funnel a method that guides potential customers from the moment they first become aware of your product or service up to the purchase. It is called a funnel due to the fact that at each step of the process, you lose people who aren't able to move to the next stage.
There are four key steps to the online marketing funnel.
In the case of awareness, this is the time when potential customers become aware of your service or product. They may be exposed to an advertisement, read a blog post or receive an email campaign to promote your business. Digital marketing funnel 2017.
Inquiry: Now that they are aware of your product, they need to be attracted to the product. This is where you need to give additional information about what youre offering and why its valuable to them.
Decision: At this stage potential buyers are ready to decide whether or not they want to purchase your product. They may compare your product to other brands, read reviews and look into pricing alternatives.
Action Then, they take actions and purchase your product.
What is a Marketing and Sales Funnel?
Sales funnels are a method which guides a client from their initial understanding of an item or service to the decision to purchase. Sales funnels are comprised up of a set of steps that are designed to help potential buyers through the decision-making process, beginning with initial contact, and continuing with following-up post-purchase.
The objective of any marketing funnel is to convert as many leads into paying customers as much as they can. By taking potential customers through a series of steps and making sure that each step is optimized to conversion, businesses can boost their overall conversion rate and get more sales from marketing efforts. online promotional efforts.
The typical steps of a sales funnel include:
1. Awareness: The client becomes aware of the product or service through advertising, word-of-mouth, or other marketing efforts.
2. Inquiry: The consumer begins considering whether or not the product or service is suitable for them. They then begin researching the options available.
3. Decision: The buyer decides whether or not to buy the product or the service, and then makes the final decision.
4. Follow-up: The customer receives their purchase , and is followed-up with post-purchase (such as surveys of customer satisfaction or offers for upsell/cross-sell).
The benefits of having A Marketing and Sales Funnel
The advantages of having a sales and marketing funnel are numerous however the main one is that it allows you to establish a method to convert your prospects into buyers. It also allows you to analyze your performance to help you fine-tune your marketing and sales strategies to get the most impact.
Another key benefits is that having a marketing and sales funnel allows you to categorize your customers so that you can tailor your messages.For instance, if you have a sense that a certain set of customers are keen on a certain item, you can direct your marketing efforts toward the group to increase the chance of making a sale.
In the end, a sales and marketing funnel may also help you save time and money by automatizing some of the processes involved in the sales process. For instance, if you have an list of email addresses of potential customers, you can use autoresponders for sending them automated messages with discounts or special deals for your services or products. This will increase sales without having to put into additional hours of work. Digital marketing funnel 2017.
How do you create an online Selling and Marketing Funnel
To build an online sales and marketing funnel, it is necessary to know what a funnel is and the way it works. A funnel is a method that takes someone from initial awareness of your product or service until becoming a paying customer. It is believed that at each stage in the funnel, you're providing more information and worth to the client, which eventually leads to a sale.
Step 1: Create a Lead Magnet
A lead magnet is an opt-in offer that you utilize to create leads for your business. The aim of lead magnets is to lure your visitors to exchange their contact information with you in order you can follow-up with them, and then sell them your services or products.
There are a variety of lead magnets that you can create, but what's most crucial to do is ensure that the lead-in magnet you create is something your target audience actually wants and that it delivers on its promises.
One of the most straightforward methods to build lead magnets is to provide discounts on your goods or services. For example, if youre a web designer, you could offer a discount on your Web design and development services for anyone who signs up for your email list.
Another well-known lead magnet is one that is an eBook or PDF guide. It could be a manual on how you can start a business and lose weight, tips for saving money and so on. It's all about things that will appeal to your target audience.
You can also design your own workbook, checklist, cheat sheet, or any other type of downloadable resource that can help your target viewers.
The final kind of lead magnet is an online course or video-based training series. This type leads are ideal because it allows you to demonstrate your expertise and build confidence with your customers simultaneously.
Step 2: Design A Landing Page
A landing page is any website that a user could land on. In marketing terms it is a standalone web page, specially designed for the use of advertising or marketing. It differs from your main page because it was specifically designed to prompt a particular step from your visitors called a conversion.
Conversions may take many forms, including signing up for a mailing list, signing up for a trial offer and making a purchase or making contact via a form. The aim to create a landing page on which to get your visitors to take the action and there are a few aspects that will assist in getting them to do so.
Your landing page should include:
- A unique and persuasive headline
- Visitors can use a form to complete
- A clear call-to-action (CTA) that promotes conversion
- Videos or images that help reinforce your message Benefits or characteristics of your product or service
- Simple design that's simple to navigate.
- The ability to track conversions
Step 3: Create an Email Autoresponder Series
Now that you have created your landing page and have collected leads, it's time to develop an email autoresponder series that will turn those leads into clients.
Your autoresponder email series must be a series of 3-5 emails that begins with a welcoming message and goes through every stage of your sales and marketing funnel.
At every stage of the funnel, you must be providing your customers with relevant content that can help them move closer to becoming a buyer. At the conclusion of your email autoresponder sequence, they must feel confident that the product you offer is what they require and looking to buy.
Heres an overview of the goals each email in your autoresponder sequence is expected to accomplish:
Email 1 The Welcome Email first email you send out in your autoresponder sequence should include a welcoming note from the sender to their subscriber. It is also an excellent opportunity to begin building trust by introducing yourself and providing an overview of what they can expect from your email.
Second Email: Your Issue Email In the second email of your autoresponder sequence, it's time to get more specific on the issue that your product or service addresses. This is where you really begin to engage your readers by detailing the pain points they are currently facing.
Email 3: A Solution-oriented Email 3rd email, you'll need to showcase your solution. This is when you explain your product or service in more in depth. This is also where you begin to go into the more in-depth details of how your service or product functions and the most appropriate solution to their problem.
Email 4: the social proof mail. In this email, you want to provide social proof that reinforces why your product or service is the most effective solution to the issue. This could be in the form of testimonials, case studies, or even reviews from clients who have tried the product.
Email 5: The Call-to Action Email The last email of your autoresponder sequence should contain an effective call-to-action (CTA) that encourages readers to take action and purchase the product. It could take the form of a discount code or offer that is limited in time, or a trial periods of free.
Step 4: Promote Your Lead Magnet
Now that you have created your lead magnet, and you've designed your landing page, you're ready to advertise your offer.
The best way to promote your lead-generating product is to employ two steps: first, drive traffic to a squeeze page , where they can sign up for your special offer. Second then, follow up by sending a series of emails after you sign them up.
To get people to your squeeze site, you can use a variety of methods including paid advertising, social media, email marketing and even printed marketing tools like brochures or business cards.
Once someone has signed-up for your lead magnet it is important to follow-up with them with a series of emails. With these email messages it is possible to provide more information about your service or product to create trust with your customer and finally, make a sales pitch.
With only a small amount of effort with a little effort, you can create your own online sales and marketing funnel to help you achieve more sales and boost your business. Digital marketing funnel 2017.
Conclusion
You now know how to design an online marketing and sales funnel, it's time to put your knowledge into practice. Rememberthat the purpose is to attract customers, transform them into leads, and then cultivate those leads into customers. By following the guidelines in this article, you'll be well on the way to achieving online selling success.