E Commerce Sales Funnel Example
How to Create an Online Advertising and Sales Funnel
The creation of an online sales and marketing funnel is crucial for any business hoping to be successful today in the digital age. When you create a funnel, you can ensure that your site is optimized for conversions in addition to ensuring that the marketing campaigns are targeted to the appropriate target audience.
The sales funnel a procedure that takes potential customers from the first awareness of your product or service up to purchase. The name funnel comes from the fact that at each step of the process, you lose some people who dont go on to the next stage.
There are four fundamental phases to the online sales funnel:
Awareness: This is when potential customers are made aware of your service or product. They may view an ad or read a blog article or get an email campaign to promote your business. E commerce sales funnel example.
Interest: Now that theyre aware of your offering, they need to be interested in it. This is when you have to give more information on what you have to offer and the reasons why it is valuable to them.
In this moment the potential buyers are in a position to make a decision about whether or how they will purchase your product. They might compare you to other suppliers, read testimonials or research pricing options.
Action: Finally, they take actions and purchase your product.
What is a Sales and Marketing Funnel?
Sales funnels are a procedure which guides a client from the initial awareness of the product or service, to the purchase decision. It is comprised up of a set of steps designed to guide potential customers through the process of making a purchase, from initial contact to the follow-up after purchase.
The objective of any sales funnel is to turn as many leads into paying customers as quickly as is possible. By taking potential customers through a sequence of steps and making sure that each step is optimized for conversion, companies can boost their conversion rate in general and gain more revenue from their online promotional efforts.
The stages of a typical sales funnel are:
1. Awareness: Customers become aware of the service or product by way of advertising, word-ofmouth or any other form of marketing.
2. Consideration: The customer starts thinking about whether or not the product or service they are considering is appropriate for them and begins researching their options.
3. Decide: The customer chooses whether or no to purchase the product or service and they make their final decision.
4. Follow-up: The purchaser receives the purchase and may be contacted for post-purchase follow-up (such as surveys of customer satisfaction or offers for upsell/cross-sell).
The Benefits of Having the Sales and Marketing Funnel
The benefits of having a marketing and sales funnel are many and the most significant one is that it allows you to use a structured approach to turn prospects into customers. It also lets you track your results so that you can tweak your marketing and sales strategies to maximize the impact.
Another key advantage is the fact that a marketing and sales funnel lets you to classify your prospects so that you can target them with messages.For example, if you recognize that a specific group of prospects is interested in a specific product, you can direct your marketing efforts to them in order to increase your chances of selling.
Additionally, a sales or marketing funnel may also assist you in saving time and money by automatizing some of the aspects of the sales process. For example, if you've got an list of email addresses of potential customers then you can utilize autoresponders to automatically send messages offering discounts or special offers on your products or services. This could help boost conversions without putting into extra hours of labor. E commerce sales funnel example.
How do you create an online Advertising and Sales Funnel
In order to build an online sales and marketing funnel, you have to know what a funnel is and the way it works. A funnel is a process which takes someone from a first awareness of your service or product to becoming a regular customer. The idea is that at each step of the funnel, you are providing more information and benefits to your customer which ultimately leads to a sale.
Step 1: Create an effective Lead Magnet
A lead magnet is an opt in offer that you use to generate leads for your company. The objective of a lead magnet is to convince your users to exchange their contact information with you, so that you can follow up with them, and then sell them your products or services.
There are various kinds of lead magnets you can make, however the most important thing to do is ensure that the lead magnet you choose to use is something that your target customers actually desires and it is also delivering on the promises it makes.
One of the easiest ways to make leads is to simply provide the prospect of a discount on your product or services. If, for instance, you're Web designer then you could offer a discount on your website design service to people who sign up to your email list.
Another kind of lead magnet is one that is an eBook or PDF guide. It could include a tutorial on how to begin your own business or lose weight, ways to save money and so on. In essence, anything that could provide value to your target public.
It is also possible to create the following: a checklist, workbook cheat sheet, or any other type of printable resource that could be beneficial to your target group of readers.
Another popular kind of lead magnet would be an online course or video-based training series. This type of lead magnet great because it allows you to demonstrate your expertise and build trust with your audience in the process.
Step 2: Create a Landing Page
A landing page is any web page that a visitor can be able to land on. In the context of marketing the term "landing page" refers to an independent web page made specifically for the needs of advertising or marketing. It differs from your homepage because it was specifically designed to prompt a particular step from your visitors also known as a conversion.
Conversions may take many forms, such as subscribing to a newsletter, signing up for a free trial, making a purchase, or filling out a contact form. The objective to create a landing page on which to get your users to take this step, and there are certain elements that will help encourage them to do so.
Your landing page should have:
- A compelling and original headline
- A form for visitors to fill out
- A powerful call-to action (CTA) that promotes conversion
- Videos or images that help highlight your message or reinforce the benefits or characteristics of your product or service
- A simple design that is easy to navigate .
- The capability to monitor conversions
Step 3: Create an email Autoresponder Series
Now that youve built your landing page and gathered leads, you need to design an autoresponder email sequence that will convert those leads into customers.
The sequence of emails you send to your autoresponders should be a series of three to five emails that begins with a welcome message , and continues through each step of your sales and marketing funnel.
At every stage of the funnel, you should be providing your leads with content that is valuable and helps them to become an actual customer. When they reach the end of your email autoresponder series they should believe that what you sell is exactly the thing they're looking for and eager to purchase.
Here's a quick outline of what each autoresponder email should achieve:
Email 1 The Welcome Email first autoresponder email in your set should serve as a welcome note from the sender to their subscriber. It's also a good occasion to start building rapport by introducing yourself and giving your subscribers a brief description of what they will get from your messages.
Email 2: The Issue Email In the 2nd email in your autoresponder series time to get more specific about the problem that your product or service can solve. This is where you really begin to engage your readers by explaining the problems that theyre currently experiencing.
Email 3 A Solution-oriented Email third email, it's time to showcase your solution. This is when you explain your product or service in greater detail. It is also the moment to begin to provide the important details of the way your product or service works and why its the ideal solution to the issue.
Email 4 A social proof message. In this email, you must provide social proof that reinforces the reasons why your product is the ideal solution to their problem. This could be in the form of case studies, testimonials or even feedback by other customers who have used products or services from you.
Email 5: Call-to-Action Email The last email of your autoresponder sequence should contain a strong call-to-action (CTA) that entices your readers to act and buy the product. This could take the form of a discount coupon an offer with a limited time period, or free trial period.
Step 4: Promote Your Lead Magnet
Now that you have created your lead magnet, and you've designed your landing page it's time to advertise your product.
The most effective method to market your lead-generating product is to employ two steps to first drive visitors to a landing page where they can sign up for your offer, and second to follow up with several emails once the sign-up.
To drive traffic to your squeeze page, you can utilize a variety of strategies, including paid advertisements and social media, email marketing and even printed marketing tools like postcards, flyers or even business cards.
After someone has signed up for your lead magnet it is important to follow-up with them through a sequence of emails. In these emails, it is possible to provide more information about your product or service and build trust with your audience, and eventually make an effective sales pitch.
With a bit of effort it is easy to create an online marketing and sales funnel that can help you make more sales and increase the size of your company. E commerce sales funnel example.
Conclusion
Once you've learned how to construct an online sales and marketing funnel, its time to put that knowledge into practice. Remember, the goal is to attract customers, transform them to leads, and nurture those leads into customers. Following the steps described in this guide, you'll be well on your way to achieving online successful sales.