Email Follow Up Sales Funnel
How do you create an online Advertising and Sales Funnel
Building an online sales and marketing funnel is crucial for any business hoping to prosper in the digital age. When you create a funnel, you will be able to ensure that your site is optimized for conversions in addition to ensuring that the marketing campaigns are targeted at the correct audience.
The sales funnel an approach that takes potential buyers from their initial awareness of your product or service all the way through to buying. The name funnel comes from the fact that at each stage of the process, you lose some customers who don't move on to the next step.
There are four key phases to an online sales funnel:
The term "awareness" refers to the time when potential customers begin to be aware of your service or product. They may be exposed to an advertisement or read a blog article or get an email with a marketing message. Email follow up sales funnel.
Inquiry: Now that they are aware of your offering, they need to be attracted to it. This is the time to provide more information about the product you are offering and why its valuable for them.
Decision: At this stage prospective customers are prepared to decide whether or how they will purchase your product. They might look at your products against other brands, read reviews or review pricing options.
Action Then, they take the necessary action and purchase your item.
What is a Sales and Marketing Funnel?
The sales funnel a method which guides a client from their initial understanding of the product or service, to the decision to purchase. The sales funnel is made consisting of a number of steps that are designed to help potential buyers through the process of making a decision, starting with the initial contact and ending with following-up post-purchase.
The objective of any sales funnel should be to turn as many leads into paying customers as quickly as is possible. By guiding potential customers through a series of steps, and ensuring that every step is optimized for conversion, companies can boost their overall conversion rate and gain more revenue from marketing efforts. online advertising efforts.
The stages of a typical sales funnel are:
1. Awareness: The client becomes aware of the service or product through word-of-mouth advertising or other marketing strategies.
2. Inquiry: The consumer begins to think about whether that product or service they are considering is appropriate for them. They begin to research the options available.
3. Decision: The buyer decides whether or no to purchase the product or service, and then takes the final decision.
4. Following-up: The buyer receives their purchase and may be followed-up with post-purchase (such as surveys of customer satisfaction or cross-sell/upsell offers).
The benefits of having a Sales and Marketing Funnel
The benefits of having a sales and marketing funnel are many, but the most important one is that it allows you to create a system to convert your prospects into buyers. It also lets you keep track of your results in order to fine-tune your marketing and sales techniques for maximum impact.
A different key benefits is that having a sales and marketing funnel allows you to categorize your customers so that they receive targeted messages.For instance, if you know that a certain group of prospects is keen on a certain item then you can target your marketing efforts toward these prospects to improve the chances of making a sale.
In the end, a sales and marketing funnel may also help you save time and money by automating some of the aspects of the sales process. For instance, if you have an email list of customers who are likely to purchase from you then you can utilize autoresponders to send them automated messages with discounts or special deals for your services or products. This will help increase conversions without having to put into additional hours of work. Email follow up sales funnel.
How to Build an Online Selling and Marketing Funnel
In order to build an online sales and marketing funnel, it is necessary to be aware of what a funnel is and how it works. A funnel is a process which takes someone from a first awareness of the product or service you offer to becoming an actual customer. The idea is that at every stage of the funnel, you are providing more information and benefits to your customer and eventually, this leads to a sale.
Step 1: Create an Lead Magnet
Lead magnets are an offer to opt-in that you use to generate leads for your company. The objective of the lead magnet is to convince your users to exchange their contact information with you in order that you can follow up with them and sell them the products or services you offer.
There are a variety of lead magnets you can make, however the most important thing to do is ensure that the lead magnet you choose to use is something your target public actually wants and that it delivers on the promises it makes.
One of the most straightforward ways to create an effective lead magnet is to offer a discount on your products or services. If, for instance, you're Web designer you can offer a discount on your Web design and development services for anyone who signs up to your email list.
Another kind of lead magnet is one that is an eBook or PDF guides. This could be a guide about how to set up your own business and lose weight, how to save money or even. Basically, anything that would be of value to your target audience.
It is also possible to create a workbook, checklist, cheat sheet or any other kind of printable resource that could help your target viewers.
The final kind of lead magnet would be an online course or video-based training series. This type that you offer as a lead-generator is great as it lets you show off your expertise and establish trust with your audience while at the same time.
Step 2: Design a landing page
A landing site is any website that visitors can arrive at or arrive on. In marketing terms it is an independent web page created specifically for the purposes of marketing or advertising. It differs from your homepage in that it was specifically designed to prompt a particular action from your visitors, known as a conversion.
Conversions can take a variety of forms, including signing up to a newsletter, registering for a trial offer and making a purchase or using a contact form. The purpose of your landing page is to get your users to take this action and there are a few aspects that will assist in getting your visitors to do this.
Your landing page should include:
- A unique and persuasive headline
- A form for visitors to fill in
- A compelling call-to-action (CTA) which encourages conversions
- Videos or images that help will reinforce your message. characteristics of your product or service
- Simple design that's easy to navigate .
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
After you've created your landing page and gathered leads, it's time to design an autoresponder email series that will turn these leads into customers.
Your autoresponder email series must be a series of three to five emails that starts with a welcoming message and goes through every stage of your sales and marketing funnel.
At every stage of the funnel, you should be providing your customers with content that is valuable and helps them move closer to becoming a customer. When they reach the end of your email autoresponder series, they will be convinced that your product or service is exactly what they want and eager to purchase.
Here's a quick outline of what each email from your autoresponder series should achieve:
Email 1 The Welcome Email first message in your autoresponder series should be a welcoming note from the sender to their subscriber. It's also a good occasion to start building rapport by introducing yourself and giving the subscriber a brief summary of what they will get from your messages.
Mail 2: The Problem Email In the second email of your autoresponder series, its time to get more specific on the issue that your product or service solves. This is when you begin to engage your reader by providing the issues that they're currently experiencing.
Email 3"The Solution" Email. In this 3rd email, its time to explain your solution. This is where you describe your product or service in greater detail. This is also the time to begin to provide the important details of how your product or service works and why its the most effective solution to the issue.
Email 4: Social proof emails. In this fourth email, you should offer social proof to show the reason why your product or service is the best solution to their issue. This could take the form of case studies, testimonials or even feedback of other customers who have utilized their product.
Email 5: The Call-to-Action Email The last email of your autoresponder set-up should include strong and compelling call-to-action (CTA) that encourages your reader to take action and purchase the product. This could come in the form of a discount coupon, limited-time offer, or free trial period.
Step 4: Use Your Lead Magnet to Market Your Lead
Now that you have created your lead magnet and created your landing page, it's time to market your product.
The most effective method to market the lead-generating offer is to use a two-step process to first drive visitors to a squeeze page , where users can sign-up for your offer. Second, follow up with several emails once the sign-up.
In order to drive people to your squeeze page you can make use of a variety of techniques, such as paid advertising such as social media, email marketing as well as physical marketing materials such as postcards, flyers or even business cards.
Once someone has signed up to receive your lead magnet, it's crucial to follow up with them through a sequence of emails. In these emails, you'll provide additional information about your service or product, create trust with your customer and, eventually, present a sales pitch.
With just a few steps it is easy to create an online marketing and sales funnel that can help you close more sales and grow your company. Email follow up sales funnel.
If you've learned the best way to build an online sales and marketing funnel, its time to put this knowledge into action. Keep in mind that the aim is to attract customers, turn them to leads, and help them become customers. By following the guidelines in this article, you'll be well on the way to reaching online successful sales.