Email Machine Funnel Components
How to Build an Online Advertising and Sales Funnel
A well-designed online marketing and sales funnel is essential for any business looking to succeed today in the digital age. By creating a funnel you will be able to ensure that your website is designed to convert as well as that marketing efforts are targeted to the appropriate group of customers.
A sales funnel is an approach that guides potential customers from the moment they first become aware of your service or product up to purchase. The term funnel is used because at every stage of the process, you lose people who dont go on to the next phase.
There are four key steps to an online sale funnel
Awareness: This is the time when potential customers are made aware of your service or product. They might see an ad or read a blog post or receive an email marketing campaign. Email machine funnel components.
Inquiry: Now that they are aware of your offering it is essential that they are interested in the product. This is when you have to provide additional information about the product you are offering and the reasons why it is valuable to them.
A decision: At this point prospective customers are prepared to make a decision about whether or not to purchase your product. They might compare you to other providers, read reviews or research pricing alternatives.
Action Take action and buy your product.
What is a Marketing and Sales Funnel?
An effective sales funnel an approach that helps a person go through the initial experience of the product or service, to the purchase decision. It is made consisting of a number of steps designed to guide potential customers through the process of making a decision, starting with the initial contact and ending with after-purchase follow-up.
The objective of any funnel to sell is convert the most leads into paying customers as possible. By guiding potential customers through a sequence of steps and ensuring that each step is optimized to conversion, companies can boost their conversion rate in general and increase the number of sales generated by the results of their online marketing efforts.
The typical steps of a sales funnel are:
1. Awareness: Customers become aware of the service or product by way of advertising, word-ofmouth or any other form of marketing.
2. Inquiry: The consumer begins thinking about whether or not an item or service is suitable for them. They begin to research the options available.
3. Decision: The customer decides whether or no to buy the product or the service and they make their final decision.
4. Follow-up: The purchaser receives their purchase and can be followed-up with post-purchase (such as surveys on customer satisfaction or cross-sell/upsell offers).
The Benefits of Having the Sales and Marketing Funnel
The benefits of having a sales and marketing funnel are numerous, but the most important one is that it allows you to have a systematic way to turn prospects into customers. It also lets you keep track of your results to help you fine-tune your marketing and sales techniques to get the most impact.
The other key benefit is that a sales and marketing funnel allows you to categorize your customers so that you can send them targeted messages.For instance, if you know that a certain group of prospects is keen on a certain item, you can direct your marketing efforts towards those prospects in order to increase your chances of selling.
In the end, a sales and marketing funnel could aid in saving time and money through automation of certain aspects of the sales process. For instance, if you have an email list of potential customers and you want to use autoresponders to automatically send messages with discounts or special offers on your products or services. This can help to increase conversions without putting into additional hours of work. Email machine funnel components.
How do you create an online Advertising and Sales Funnel
To create an online sales and marketing funnel, you need to understand what a funnel is and how it works. A funnel is the process that takes someone from initial awareness of your product or service until becoming a regular customer. The concept is that at every stage of the funnel, you are providing more information and benefits to your customer and eventually, this leads to a purchase.
Step 1: Design an Lead Magnet
Lead magnets are an opt-in offer that you use to generate leads for your business. The objective of a lead magnet is to get your site users to exchange their contact information with you in order you can follow-up with them and offer them the products or services you offer.
There are numerous types of lead magnets that you can make, however what's most crucial to do is make sure that your lead magnet is something your target public actually wants and it is also delivering on the promises it makes.
One of the easiest ways to create a lead magnet is to simply offer a discount on your products or services. If, for instance, you're Web designer you might offer a discounted rate on your Web design and development services for anyone who signs up to your email list.
Another well-known lead magnet is one that is an eBook or PDF guides. It could be a manual on how to begin an organization or shed weight, tips for saving money or other. In essence, anything that could be beneficial to your target audience.
It is also possible to create an outline, workbook, cheat sheet, or other type of downloadable resource that would be useful to your target public.
The final type of lead magnet would be an online course or video training series. This kind of lead magnet ideal because it allows you to display your knowledge and establish trust with your viewers simultaneously.
Step 2: Create a Landing Page
A landing page can be defined as any website that a user can arrive at or get to. In terms of marketing the term "landing page" refers to an independent web page made specifically for the needs of marketing or advertising. It is distinct from your homepage because it was designed to elicit a specific response from your customers, also known as a conversion.
Conversions can take a variety of ways, like signing up for a mailing list, registering for a trial offer, making a purchase, or making contact via a form. The purpose of your landing page is to encourage your customers to take this step and there are certain factors that can help in encouraging your visitors to do this.
Your landing page should include:
- A compelling and original headline
- Visitors are given a form to fill in
- A powerful call-to action (CTA) that promotes conversion
- Videos or images that help highlight your message or reinforce the benefits or the features of your service
- Simple design that's easy to navigate .
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
Now that you have created your landing page, and collected leads, it's time to create an email autoresponder series that will turn those leads into clients.
The sequence of emails you send to your autoresponders should be a series of three to five emails that begins with a welcome message , and goes through every stage of your marketing and sales funnel.
At every stage of the funnel, you should be providing your customers with relevant content that can help them become a client. At the end of your email autoresponder series, they should have a sense that the service or product is what they require and looking to buy.
Here's a quick overview of what each email in your autoresponder sequence must accomplish:
Email 1: The Welcome Email The first email in your autoresponder sequence should include a welcome message from you to your subscriber. This is also a good chance to establish a rapport by introducing yourself, and giving the subscriber a brief summary of what they can expect from your emails.
Second Email: Your Issue Email In the 2nd email in your autoresponder series, it's time to get more specific on the issue that your product or service addresses. This is the moment when you can really begin to engage your readers by detailing the pain points they are currently facing.
Email 3: A Solution-oriented Email third email, you'll need to present your solution, which is where you discuss your service or product in more specific terms. This is also the time to begin to go into the more in-depth details of how your product or service functions and the most appropriate solution to your client's issue.
Email 4 A social proof message. In this fourth email, you must offer social proof to show the reasons why your product is the best solution for their problem. This could take the form of case studies, testimonials or even testimonials from other customers who have used your product or service.
Email 5: The Call to Action Email The last email in your autoresponder series must contain strong and compelling call-to-action (CTA) that entices your readers to act and buy the product. This could come in the form of a discount coupon an offer with a limited time period, or free trial period.
Step 4 4. Promote Your Lead Magnet
Once you've developed your lead magnet, and you've designed your landing page it's time to make sure you've promoted your product.
The best way to advertise the lead-generating offer is to use two steps first, bring traffic to a page on which they can sign-up to your special offer. Second, follow up with an array of emails following they have signed up.
To drive traffic to your squeeze page you can use a variety of techniques, such as paid advertising, social media, email marketing and even printed marketing tools like business cards or flyers.
Once someone has signed-up to your lead magnet, it is important to follow-up with them through a sequence of emails. In these emails, it is possible to provide more information about your service or product to increase trust among your target audience, and eventually make an offer to sell.
With just a few steps, you can easily build with a little effort, you can easily create an online sales and marketing funnel that will help you close more sales and grow your business. Email machine funnel components.
Conclusion
Once you've learned how to design an online marketing and sales funnel, it's time to put that knowledge into action. Remember, the goal is to draw in potential customers, transform them into leads, and then help them become customers. If you follow the steps laid out in this guide, you'll be well on the way to achieving online sale success.