Email Marketing Funnel Systems Free
How to Create an Online Selling and Marketing Funnel
A well-designed online marketing and sales funnel is crucial for any business looking to prosper to be successful in today's digital age. By creating a funnel you can ensure that your website is optimized to increase conversions and that your marketing efforts are targeted towards the right audience.
Sales funnels are a method which takes potential customers from the moment they first become aware of your product or service all the way to buying. The name funnel comes from the fact that at every stage of the procedure, you'll lose some people who aren't able to move to the next step.
There are four essential phases to the online sales funnel:
In the case of awareness, this is the time when potential customers begin to be aware of your product or service. They might see an ad, read a blog post, or receive an email with a marketing message. Email marketing funnel systems free.
Interest: Now that theyre aware of your offering They should be attracted to the product. This is why you need to provide additional information on what you have to offer and the benefits it can bring for them.
The decision is made: At this point, potential customers are ready to decide whether or not they want to purchase your product. They might compare you to other providers, read reviews or review pricing alternatives.
Action Final step: They take action and purchase your product.
What is a Marketing and Sales Funnel?
An effective sales funnel a process that guides a buyer from their initial understanding of an item or service to the purchase decision. Sales funnels are made up of a set of steps designed to help potential buyers through the process of making a purchase, beginning with initial contact, and continuing with post-purchase follow-up.
The goal of any good marketing funnel is to turn as many leads to paying customers as quickly as is possible. In guiding potential buyers through a sequence of steps and ensuring that each step is optimized for conversion, businesses can improve their conversion rate overall and make more money from the results of their online campaigns.
The stages of a typical sales funnel include:
1. Awareness: Customers become aware of the service or product via advertising, word-of mouth or other marketing strategies.
2. Affirmation: The client begins to think about whether that product or service they are considering is appropriate for them. They begin to research their options.
3. Decision: The customer decides whether or not they want to buy the product or the service, and then takes the final decision.
4. Follow-up: The customer receives the purchase and may be reached for follow-up post-purchase (such as customer satisfaction surveys or offers for upsell/cross-sell).
The Benefits of Having the Sales and Marketing Funnel
The advantages of having a sales and marketing funnel are numerous but the primary one is that it allows you to have a systematic way to convert prospects into customers. It also allows you to monitor your progress so that you can tweak your marketing and sales strategies to maximize the impact.
An additional key benefits is that having a marketing and sales funnel allows you to segment your prospects so that you can target them with messages.For instance, if you recognize that a specific group of prospects is interested in a particular product then you can target your marketing efforts at these prospects to improve the chances of making a sale.
Finally, a sales and marketing funnel may also help you save time and money by automating certain aspects of the sales process. For instance, if you have an email list of prospective customers, you can use autoresponders to send them automatic messages offering discounts or other special deals on your products or services. This could help boost the number of conversions, without having to put in extra hours of work. Email marketing funnel systems free.
How to Build an Online marketing and sales funnel
To develop an online sales and marketing funnel, you must to know what a funnel is and the way it works. A funnel is the process that guides a person from the initial awareness of your product or service until becoming an actual customer. The idea is that , at every stage of the funnel, you are providing more information and worth to the client which ultimately leads to a sale.
Step 1: Design an effective Lead Magnet
The term "lead magnet" refers to an opt-in offering that you utilize to create leads for your business. The aim of lead magnets is to entice your website visitors to exchange their contact information with you so you can follow-up with them and sell them the products or services you offer.
There are numerous types of lead magnets that you can create, but the most important thing to do is make sure that the lead-in magnet you create is something your target customers actually desires and that it delivers on the promises it makes.
One of the most straightforward methods to build lead magnets is to simply offer a discount on your products or services. If, for instance, you're an internet designer you can provide a discount on website design service to those who sign on to your mailing list.
Another type of lead magnet is one that is an eBook or PDF guides. It could be a guide about how to set up an enterprise or lose weight, how to save money, etc. Basically, anything that would be beneficial to your target audience.
You can also design an outline, workbook, cheat sheet or any other type of downloadable resource that will be helpful to your target group of readers.
Another popular type of lead magnet is an online course or video-based training series. This kind that you offer as a lead-generator is a great choice because it lets you showcase your knowledge and establish trust with your viewers in the process.
Step 2: Create A Landing Page
A landing page can be defined as any web page that a visitor can arrive on. In terms of marketing the term "landing page" refers to an individual web page specially designed for the use of advertising or marketing. It is different from your home page in that it was designed to elicit a specific step from your visitors known as a conversion.
Conversions can take a variety of forms, including signing up for a mailing list, signing up for a trial offer or making a purchase or filling out a contact form. The objective of your landing page is to get your visitors to take the action, and there are certain factors that can help in encouraging users to take action.
Your landing page should contain:
- A captivating headline that is unique and memorable.
- A form that visitors can complete
- A strong call-to-action (CTA) that can encourage conversions
- Images or videos that are designed to reinforce your message. characteristics of your product or service
- Simple design that's simple to navigate.
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
After you've created your landing page, and collected leads, it's time to create an email autoresponder series that will turn the leads into buyers.
Your autoresponder email series must be a sequence of 3-5 emails that start with a welcome email and goes through every stage of your marketing and sales funnel.
In each step of your funnel, you should provide your prospects with relevant content that can help them move closer to becoming a customer. By the time they reach the end of your email autoresponder series they should believe that what you sell is the thing they're looking for and eager to purchase.
Here's an outline of what each email in your autoresponder series must accomplish:
Email 1 The Welcome Email first message in your autoresponder sequence should include a welcoming email from your company to the subscriber. This is also a good opportunity to begin building trust by introducing yourself and providing them a brief overview of what they are likely to get from your emails.
Second Email: Your Problem Email In the second email of your autoresponder series time to be more specific about the problem that your service or product solves. This is where you begin to engage your readers by detailing the pain points that they're experiencing right now.
Email 3: A Solution-oriented Email third email, you'll need to present your solution, which is where you describe your service or product in greater depth. This is also when you begin to provide the important details of the way in which your product or service works and why its the most effective solution to your client's issue.
Email 4: the social proof mail In this fourth email, you must provide social proof that reinforces the reason why your product or service is the best solution for your client's needs. This could take the form of case studies, testimonials or even feedback from other customers who have utilized your product or service.
Email 5: Call-to-Action Email The last email in your autoresponder sequence should contain strong and compelling call-to-action (CTA) that entices your reader to take action and buy an item or purchase your service. This could take the form of a discount coupon or offer that is limited in time, or a free trial.
Step 4: Use Your Lead Magnet to Market Your Lead
Now that you've designed your lead magnet as well as your landing site, it's time to promote your offer.
The best way to promote your lead-generating product is through an approach that is two-pronged to first drive visitors to a landing page where they can sign-up to your special offer. Second, follow up with an email series after they have signed up.
To bring traffic to your squeeze site, you can use a variety of methods including paid advertising such as email marketing, social media as well as physical marketing materials like business cards or flyers.
Once someone has signed-up for your lead magnet it is important to follow-up to them by sending them a series of emails. In these emails, it is possible to provide more information about your product or service as well as establish trust with your customers and finally, make a sales pitch.
With only a small amount of effort, you can easily build with a little effort, you can easily create an online sales and marketing funnel that can help you achieve more sales and boost your business. Email marketing funnel systems free.
Conclusion
You now know how to design an online marketing and sales funnel, you're ready to put your knowledge into action. Rememberthat the purpose is to entice potential customers, convert them into leads, and finally help them become customers. By following the guidelines in this guide, youll be well on your path to online selling success.