Facebook Ad Sales Funnel With Landing Page
How to build an online Advertising and Sales Funnel
A well-designed online marketing and sales funnel is essential for any business that wants to prosper to be successful in today's digital age. By creating a funnel, you can ensure that your website is optimized for conversions and that your marketing efforts are targeted to the appropriate people.
An effective sales funnel a procedure that takes potential customers from the first awareness of your product or service up to purchase. It is called a funnel due to the fact that in each stage of the procedure, you'll lose some people who aren't able to move to the next phase.
There are four essential steps to an online sale funnel
Awareness: This is the time when potential customers become aware of your service or product. They may be exposed to an advertisement, read a blog post or even receive an email from a marketing campaign. Facebook ad sales funnel with landing page.
Interest: Now that theyre aware of your offering it is essential that they are interested in the product. This is where you need to provide more information about the product you are offering and the reasons why it is valuable to them.
The decision is made: At this point the potential buyers are in a position to make a decision about whether or not to buy your product. They could compare your service to other companies, read reviews or research pricing alternatives.
Action Then, they take action and buy your product.
What is a Marketing and Sales Funnel?
An effective sales funnel a procedure that guides a buyer from initial exposure to an item or service to the purchase decision. Sales funnels are made by a sequence of steps that are designed to help potential buyers through the decision-making process, from initial contact to after-purchase follow-up.
The purpose of a good sales funnel should be to turn as many leads into paying customers as many as you can. Through guiding potential customers through a series of steps and ensuring that every step is optimized for conversion, businesses can increase their conversion rate overall and make more money from your online campaigns.
The typical steps of a sales funnel include:
1. Awareness: The consumer becomes aware of the product or service by way of advertising, word-ofmouth or other forms of marketing.
2. Examining: The buyer begins to think about whether an item or service is right for them. Then, they begin looking into their options.
3. Decide: The customer chooses whether or not to purchase the product or service, and then makes the final decision.
4. Follow-up: The purchaser receives their purchase , and is contacted for post-purchase follow-up (such as surveys on customer satisfaction or upsell/cross-sell offers).
The Benefits of Having an Advertising and Sales Funnel
The advantages of having a marketing and sales funnel are many and the most significant one is that it allows you to have a systematic way to convert prospects into customers. It also lets you analyze your performance so that you can tweak your marketing and sales techniques to maximize the impact.
Another key benefit is that a sales and marketing funnel gives you a way to segment your prospects so that you can target them with messages.For example, if you have a sense that a certain set of prospects are attracted to a certain product, you can direct your marketing efforts to the group to increase the chance of selling.
Finally, a sales and marketing funnel can also assist you in saving time and money by automatizing some of the aspects of the sales process. For instance, if you have an email list of customers who are likely to purchase from you then you can utilize autoresponders to automatically send messages with discounts or special offers on your products or services. This can help to increase sales without having to put in extra hours of work. Facebook ad sales funnel with landing page.
How to Create an Online Advertising and Sales Funnel
To build an online sales and marketing funnel, you have to be aware of what a funnel is and how it functions. A funnel is a method that takes someone from initial awareness of your service or product to becoming an actual customer. The idea is that , at each step of the funnel, you are offering more information and benefits to your customer and eventually, this leads to a sale.
Step 1: Design a Lead Magnet
An lead magnet can be described as an opt in offer which you can use to generate leads for your business. The aim of a lead magnet is to entice your website users to exchange their contact information with you, so you can follow-up with them and sell them your products or services.
There are various kinds of lead magnets that are possible to design, but the most important thing is to make sure that your lead magnet is something that your target people actually want and that it delivers on its promises.
One of the easiest ways to make a lead magnet is to simply provide a discount on your products or services. If, for instance, you're the web design expert, you can offer a special discount on your web design services to those who sign up to your email list.
Another type of lead magnet is one that is an eBook or PDF guide. This could be a guide about how to set up a business and lose pounds, or how to save money and so on. Basically, anything that would provide value to your target audience.
You could also create a workbook, checklist, cheat sheet, or other type of downloadable resource that can help your target audience.
And finally, another popular type for lead magnets is the online course or video training series. This kind leads are ideal because it lets you showcase your knowledge and build trust with your target audience while at the same time.
Step 2: Create a landing page
A landing site is any website that a user can get to. In terms of marketing the term "landing page" refers to a standalone web page, made specifically for the needs of advertising or marketing. It is different from your main page because it was developed to encourage a specific response from your customers, called a conversion.
Conversions may take many types, including subscribing to an email newsletter, signing up for a free trial purchasing a product, or using a contact form. The goal to create a landing page on which to encourage your visitors to take the action There are certain factors that can help in encouraging your visitors to do this.
Your landing page must have:
- A unique and persuasive headline
- A form that visitors can fill in
- A strong call-to-action (CTA) that can encourage conversions
- Videos or images that help are designed to reinforce your message. features of your product or service
- A simple design that is easy to navigate .
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
Now that youve built your landing page and have collected leads, it's time to develop an email autoresponder series that can turn those leads into customers.
The sequence of emails you send to your autoresponders should be a sequence of 3-5 emails that begin with a welcome message and moves through the various stages of your marketing and sales funnel.
Each step in your funnel, you should provide your prospects with value-packed content that helps them become a buyer. By the time they reach the final stage of your autoresponder series they should feel confident that the product you offer is what they need and theyre eager to purchase.
Here's a quick outline of what each email in your autoresponder series will accomplish:
Email 1 The Welcome Email first autoresponder email in your series should be a welcoming message from you to your subscriber. It is also an excellent occasion to start building rapport by introducing yourself and providing the subscriber a brief summary of what they are likely to get from your emails.
Email 2: The Issue Email The second email of your autoresponder sequence, it's time to be more specific on the issue that your service or product solves. This is where you begin to engage your readers by explaining the problems that they're experiencing right now.
Email 3 A Solution-oriented Email third email, its time to explain your solution. This is where you discuss your product or service in greater depth. This is also where you begin to get into the meaty details about the way in which your product or service operates and what makes it the best solution for the issue.
Email 4 the social proof mail In this 4th email, you should present social proof that demonstrates the reason why your product or service is the ideal solution to their issue. This could take the form of testimonials, case studies or even testimonials from other customers who have used products or services from you.
Email 5: The Call-to-Action Email The final email in your autoresponder series should be a strong call-to-action (CTA) which encourages readers to take action and purchase an item or purchase your service. This could take the shape of a discount code an offer with a limited time period, or the free trial period.
Step 4: Promote Your Lead Magnet
Now that you've designed your lead magnet, and you've designed your landing site, you're ready to make sure you've promoted your product.
The best method of promoting your lead-generating product is through a two-step process to first drive visitors to a page on which users can sign-up for your offer, and second you follow up with a series of emails after they sign up.
To get people to your squeeze site, you can make use of a variety of strategies, including paid advertisements and social media, email marketing and even physical marketing tools like postcards, flyers or even business cards.
Once someone has signed-up for your lead magnet it's important to follow up with them with a series of emails. Through these messages, you'll be able to give more information about your service or product, establish trust with your customers and finally, make a sales pitch.
With just a few steps it is easy to create with a little effort, you can easily create an online sales and marketing funnel that can help you achieve more sales and boost your company. Facebook ad sales funnel with landing page.
If you've learned the best way to design an online marketing and sales funnel, you're ready to put that knowledge into action. Remember, the goal is to attract customers, then convert them into leads, and finally help them become customers. Following the steps described in this guide, you'll be well on the way to becoming successful in online sales success.