Facebook Funnel Strategy
How to build an online Advertising and Sales Funnel
A well-designed online sales and marketing funnel is essential for any business hoping to be successful in the digital age. By creating a funnel you will be able to ensure that your website is optimized to increase conversions in addition to ensuring that the marketing efforts are targeted to the appropriate people.
A sales funnel is a procedure which takes potential customers from the moment they first become aware of your product or service all the way through to purchase. The name funnel comes from the fact that in each stage of the process, you lose some people who aren't able to move to the next phase.
There are four key phases to the online marketing funnel.
It's the time when prospective customers learn about your service or product. They may view an ad or blog post or receive an email from a marketing campaign. Facebook funnel strategy.
At this point, they're aware of your product and are aware of it, they should be interested in the product. This is why you need to give more information regarding what you offer and the reasons why it is valuable for them.
A decision: At this point, potential customers are ready to decide whether or not to buy your product. They may compare your product to other companies, read reviews or review pricing alternatives.
Action Then, they take action and buy your product.
What is a Marketing and Sales Funnel?
Sales funnels are a procedure that takes a customer from initial exposure to the product or service until the purchase decision. The sales funnel is comprised up of a series of steps that are created to help potential buyers through the buying process from the initial interaction to post-purchase follow-up.
The goal of any good sales funnel should be to convert as many leads into paying customers as quickly as is possible. In guiding potential buyers through a sequence of steps and ensuring that each step is optimized to conversion, businesses can improve their overall conversion rate and get more sales from marketing efforts. online campaigns.
The stages of a typical sales funnel include:
1. Awareness: The customer becomes aware of the product or service through word-of-mouth advertising, or other marketing efforts.
2. Examining: The buyer begins to think about whether the product or service they are considering is appropriate for them and begins researching the options available.
3. Choice: The consumer decides whether or not they want to purchase the product or service and they make their final decision.
4. Follow-up: The customer receives their purchase and can be contacted for post-purchase follow-up (such as surveys on customer satisfaction or offers for upsell/cross-sell).
The benefits of having the Sales and Marketing Funnel
The benefits of having a marketing and sales funnel are many, but the most important one is the fact that it allows you to establish a method to convert potential customers into customers. It also allows you to monitor your progress so that you can fine-tune your marketing and sales strategies to maximize the impact.
An additional key advantage is the fact that a marketing and sales funnel lets you to classify your prospects so that you can send them targeted messages.For instance, if know that a certain group of potential customers is keen on a certain item and you want to direct your marketing efforts toward the group to increase the chances of selling.
Additionally, a sales or marketing funnel can also help you save time and money by automatizing some of the aspects of the sales process. For instance, if you've an email list of potential customers then you can utilize autoresponders to send them automatic messages that offer discounts or special discounts on your products or services. This will help increase conversions without having to put into additional hours of work. Facebook funnel strategy.
How do you create an online Sales and Marketing Funnel
In order to build an online sales and marketing funnel, you have to understand what a funnel is and the way it works. A funnel is a procedure that guides a person from the initial awareness of the product or service you offer to becoming a regular customer. It is believed that at each step of the funnel, you are providing more information and value to the customer, which eventually leads to a purchase.
Step 1: Create an Lead Magnet
The term "lead magnet" refers to an opt in offer that you make to generate leads for your business. The purpose of lead magnets is to lure your visitors to exchange their contact information with you, so you can follow-up with them and offer them your products or services.
There are numerous types of lead magnets that you can create, but what's most crucial to do is make sure that your lead magnet is something that your target audience actually wants and also that it fulfills its promise.
One of the easiest ways to create lead magnets is to simply offer discounts on your goods or services. For example, if youre Web designer you can provide a discount on web design services to those who sign to your email list.
Another type of lead magnet is one that is an eBook or PDF guide. It could include a tutorial on how to start a business, how to lose pounds, or how to save money, etc. The idea is that anything you write about will be of value to your target public.
You can also make the following: a checklist, workbook cheat sheet, or any other type of downloadable resource that will be useful to your target group of readers.
And finally, another popular type that is a lead magnet can be described as an online course or video training series. This kind of lead magnet ideal because it lets you display your knowledge and build trust with your viewers in the process.
Step 2: Design a Landing Page
A landing page is any webpage that a person can arrive at or get to. In terms of marketing the term "landing page" refers to a separate web page made specifically for the needs of marketing or advertising. It differs from your main page in that it was developed to encourage a specific step from your visitors also known as a conversion.
Conversions can take many ways, like signing up to newsletters, signing up for a trial offer or making a purchase or filling out a contact form. The aim to create a landing page on which to convince your users to take this step and there are a few elements that will encourage visitors to make the necessary changes.
Your landing page should contain:
- A compelling and original headline
- A form that visitors can fill out
- A clear call-to-action (CTA) that encourages conversions
- Images or videos that are designed to reinforce your message. the features of your service
- Simple design that's easy to navigate .
- The ability to track conversions
Step 3: Create an Email Autoresponder Series
Now that youve built your landing page and have collected leads, it's time to develop an email autoresponder sequence that will convert these leads into customers.
Your autoresponder sequence for emails should be a series of 3-5 emails that begins with a welcome email and continues through each step of your sales and marketing funnel.
Each step in the funnel, you should provide your prospects with content that is valuable and helps them move closer to becoming a client. When they reach the end of your autoresponder series, they should feel confident that the product you offer is the thing they're looking for and ready to buy.
Here's a quick overview of what every autoresponder email will accomplish:
Email 1 The Welcome Email first email in your autoresponder sequence should include a welcoming note from the sender to their subscriber. This is also a great opportunity to begin building trust by introducing yourself, and giving the subscriber a brief summary of what they are likely to get from your emails.
Second Email: Your Problem Email In the second email in your autoresponder sequence, it's time to get more specific about the problem that your product or service addresses. This is where you begin to engage your readers by describing the issues that theyre currently experiencing.
Email 3:"The Solution" Email. In this 3rd email, its time to introduce your solution which is where you describe your product or service in greater in depth. This is also where you begin to go into the more in-depth details of how your service or product is used and why it's the ideal solution to your customer's problem.
Email 4: Social proof emails In this fourth email, it is important to provide social proof that reinforces the reason why your product or service is the ideal solution to their problem. This could be in the form of case studies, testimonials or even feedback from customers who have utilized products or services from you.
Email 5: The Call-to-Action Email The final email in your autoresponder series should be an effective call-to action (CTA) which encourages your reader to take action and buy the product. This could be in the form of a discount code, limited-time offer, or trial periods of free.
Step 4: Promote Your Lead Magnet
Now that you have created your lead magnet, and you've designed your landing page, it's time to advertise your offer.
The best method of promoting your lead-generating product is to use the two-step method first, bring traffic to a squeeze page , where they can sign-up to your offer. Then to follow up with an array of emails following the sign-up.
To get people to your squeeze pages, you can employ a range of techniques, such as paid advertising, social media, email marketing, and even physical marketing materials such as business cards or flyers.
When someone has signed up to your lead magnet, it's essential to follow up with them with a series of emails. These emails you can provide more information about your service or product, build trust with your audience and, eventually, present an effective sales pitch.
With a little effort, you can easily build the online sales and marketing funnel that will help you close more sales and grow your business. Facebook funnel strategy.
Conclusion
Once you've learned how to construct an online marketing and sales funnel, you're ready to put that knowledge into practice. Keep in mind that the aim is to entice potential customers, then convert them into leads, and then keep those leads in the loop until they become customers. By following the guidelines in this guide, youll be well on the way to achieving online successful sales.