Funnel Marketing Automation
How to Build an Online Advertising and Sales Funnel
Making an online marketing and sales funnel is vital for any business that wants to succeed today in the digital age. By creating a funnel, you will be able to ensure that your website is optimized to increase conversions as well as that marketing campaigns are targeted towards the right target audience.
The sales funnel a process that takes potential customers right from the initial exposure to your product or service until they make a purchase. The term funnel is used because at every stage of the process, you will lose some people who dont go on to the next step.
There are four crucial elements of an online selling funnel
Awareness: This is the time when prospective customers learn about your service or product. They may see an advertisement or blog post or even receive an email with a marketing message. Funnel marketing automation.
At this point, they're aware of your offering it is essential that they are attracted to the product. This is when you have to provide more information on what you have to offer and the benefits it can bring for them.
Decision: At this stage, potential customers are ready to decide whether or not to buy your product. They could compare your service to other providers, read reviews, or look at pricing alternatives.
Action Then, they take actions and purchase your product.
What is a Marketing and Sales Funnel?
A sales funnel is a process that guides a buyer from initial exposure to an item or service to the purchase decision. Sales funnels are made by a sequence of steps that are created to help potential buyers through the decision-making process, starting with the initial contact and ending with post-purchase follow-up.
The purpose of a good sales funnel should be to turn as many leads to paying customers as much as they can. By guiding potential customers through a sequence of steps and ensuring that each step is optimized for conversion, businesses can boost the rate of conversion overall and make more money from the results of their online promotional efforts.
The basic steps in a sales funnel include:
1. Awareness: The client becomes aware of the service or product through advertising, word-of-mouth or other marketing strategies.
2. Consideration: The customer starts thinking about whether or not an item or service they are considering is appropriate for them and begins researching the options available.
3. Decision: The customer decides whether or not to purchase the item or service and they make their final decision.
4. Following-up: The buyer receives their purchase and can be followed-up with post-purchase (such as surveys to gauge customer satisfaction or upsell/cross-sell promotions).
The benefits of having an Advertising and Sales Funnel
The advantages of having a sales and marketing funnel are many but the primary one is the fact that it allows you to use a structured approach to convert prospects into customers. It also lets you keep track of your results so that you can tweak your marketing and sales efforts for maximum effectiveness.
An additional key benefit is that a sales and marketing funnel lets you to identify your potential customers in order that you can tailor your messages.For instance, if you know that a certain group of prospects are attracted to a certain product then you can target your marketing efforts toward these prospects to improve the chances of selling.
A sales and marketing funnel could assist you in saving time and money through automation of certain aspects of the sales process. For instance, if your company has an list of email addresses of potential customers, you can use autoresponders to send them automated messages offering discounts or special discounts on your products or services. This could help boost sales without having to put into additional hours of work. Funnel marketing automation.
How to Build an Online Selling and Marketing Funnel
To create an online sales and marketing funnel, it is necessary to know what a funnel is and how it operates. A funnel is a process that takes someone from initial awareness of your service or product to becoming a regular customer. The concept is that at each stage in the funnel, you are providing more information and benefits to your customer, which eventually leads to a sale.
Step 1: Design an effective Lead Magnet
An lead magnet can be described as an opt-in offer that you make to generate leads for your company. The goal of the lead magnet is to entice your website users to exchange their contact information with you so you can follow-up with them and promote your products or services.
There are a variety of lead magnets are possible to design, but your most significant task to do is ensure that the lead-in magnet you create is something that your target people actually want and is able to deliver on its promise.
One of the most straightforward ways to make leads is to provide discounts on your goods or services. If, for instance, you're an internet designer you could provide a discount on designs to anyone who signs up for your email list.
Another type of lead magnet is one that is an eBook or PDF guides. It could be a guide on how you can start your own business or lose pounds, or how to save money or even. The idea is that anything you write about will be beneficial to your target readers.
It is also possible to create the following: a checklist, workbook cheat sheet, or other type of downloadable resource that can be useful to your target group of readers.
A third and most popular kind that is a lead magnet can be described as an online course or video training series. This kind leads are a great choice because it allows you to display your knowledge and establish confidence with your customers at the same time.
Step 2: Design a Landing Page
A landing page is a webpage that a person could get to. In the context of marketing it is a separate web page designed specifically for the purpose of marketing or advertising. It is distinct from your homepage in that it was created to trigger a specific response from your customers, known as a conversion.
Conversions can take many forms, including signing up for a mailing list, registering for a trial offer purchasing a product, or making contact via a form. The aim of your landing page is to convince your visitors to take the step and there are certain elements that will encourage visitors to make the necessary changes.
Your landing page must have:
- A unique and persuasive headline
- Visitors are given a form to fill out
- A powerful call-to action (CTA) that promotes conversion
- Videos or images that help highlight your message or reinforce the benefits or the features of your service
- Simple design that is easy to navigate .
- The capability to monitor conversions
Step 3: Create an Email Autoresponder Series
Once you've constructed your landing page, and collected leads, it's time to develop an email autoresponder sequence that will convert the leads into buyers.
Your email autoresponder series should be a sequence of 3-5 emails that begins with a welcome email and progresses through each stage of your sales and marketing funnel.
At each stage of the funnel, you need to be providing your customers with value-packed content that helps them move closer to becoming a buyer. When they reach the end of your email autoresponder series they should be convinced that your product or service is exactly the thing they're looking for and looking to buy.
Here's an outline of what each email in your autoresponder sequence must accomplish:
Email 1 The Welcome Email first email in your autoresponder sequence should include a welcome announcement from your side to your subscribers. It is also an excellent occasion to start building rapport by introducing yourself, and giving your subscribers a brief description of what they will get from your messages.
Email 2: The Issue Email In the second email in your autoresponder sequence, it's time to be more specific with regards to the problem that your product or service solves. This is when you start to hook your reader by detailing the pain points that they're experiencing right now.
Email 3 A Solution-oriented Email 3rd email, it's time to present your solution, which is where you talk about your service or product in more detail. This is also the time to begin to provide the important details of how your service or product functions and the most effective solution to their problem.
Email 4 the social proof mail. In this fourth email, you should offer social proof to show why your product or service is the most effective solution to your client's needs. This could take the form of testimonials, case studies or even reviews by other clients who have tried your product or service.
Email 5: Call-to-Action Email The last email in your autoresponder set-up should include an effective call-to action (CTA) which encourages your reader to take action and buy your product or service. This could take the form of a discount voucher or limited-time offer or free trial.
Step 4: Use Your Lead Magnet to Market Your Lead
After you've created your lead magnet as well as your landing site, it's time to advertise your product.
The most effective method to market your lead magnet is to employ two steps: first, drive traffic to a squeeze page where they can sign-up to your special offer. Second to follow up with an array of emails following the sign-up.
In order to drive people to your squeeze pages, you can use a variety of methods including paid advertising as well as social media, email marketing and even physical marketing tools like posters or cards.
Once someone has signed-up to receive your lead magnet, it's important to follow up with them via a series of emails. With these email messages you'll give more information about your service or product to increase trust among your target audience and finally, make your sales pitch.
With just a few steps, you can easily build your own online sales and marketing funnel that will help you make more sales and increase the size of your company. Funnel marketing automation.
You now know how to construct an online marketing and sales funnel, it's time to put your knowledge into practice. Remember, the goal is to entice potential customers, turn them into leads, and finally help them become customers. By following the steps outlined in this guide, youll be well on the way to achieving online sale success.