Funnel Marketing Awareness
How to build an online Selling and Marketing Funnel
Building an online marketing and sales funnel is crucial for any business looking to be successful today in the digital age. When you create a funnel, you can make sure that your site is optimized for conversions along with ensuring your advertising efforts are targeted to the right people.
The sales funnel a procedure that takes potential customers right from the initial exposure to your service or product all the way to buying. It is called a funnel due to the fact that in each stage of the process, you lose some people who dont go on to the next step.
There are four key phases to an online selling funnel
The term "awareness" refers to the time when potential customers are made aware of your service or product. They may view an ad, read a blog post or even receive an email from a marketing campaign. Funnel marketing awareness.
Inquiry: Now that they are aware of your offering They should be interested in the product. This is where you need to give more information on what you have to offer and why it is beneficial to them.
The decision is made: At this point potential buyers are ready to make a decision about whether or not to purchase your product. They could compare your service to other brands, read reviews, or look at pricing alternatives.
Action Take action and buy your product.
What is a Marketing and Sales Funnel?
Sales funnels are a procedure which guides a client through the initial experience of an item or service to the decision to purchase. Sales funnels are made consisting of a number of steps that are created to guide potential customers through the process of making a decision, starting with the initial contact and ending with following-up post-purchase.
The goal of any good funnel to sell is convert the most leads into paying customers as quickly as is possible. In guiding potential buyers through a series of steps and making sure that each step is optimized to conversion, businesses can increase their conversion rate in general and increase the number of sales generated by their online marketing efforts.
The basic steps in a sales funnel include:
1. Awareness: The consumer becomes aware of the service or product through advertising, word-of-mouth or other forms of marketing.
2. Examining: The buyer begins contemplating whether or not this product/service is the right one for them and begins researching the options available.
3. Decision: The buyer decides whether or no to purchase the item or service and they make their final decision.
4. Following-up: The buyer receives their purchase and can be followed-up with post-purchase (such as surveys of customer satisfaction or upsell/cross-sell offers).
The benefits of having the Sales and Marketing Funnel
The benefits of having a marketing and sales funnel are numerous however the main one is the ability to create a system to turn prospects into customers. It also lets you monitor your progress in order to fine-tune your marketing and sales techniques to get the most impact.
Another key benefits is that having a sales and marketing funnel gives you a way to segment your prospects so that they receive targeted messages.For example, if you are aware that a particular group of prospects is interested in a specific product then you can target your marketing efforts towards the group to increase the likelihood of making a sale.
Additionally, a sales or marketing funnel can also help you save time and money through automation of certain processes involved in the sales process. For instance, if you have an email list of customers who are likely to purchase from you then you can utilize autoresponders to automatically send messages offering discounts or other special deals on your products or services. This could help boost sales without having to put into extra hours of labor. Funnel marketing awareness.
How to Build an Online Selling and Marketing Funnel
To create an online sales and marketing funnel, you have to be aware of what a funnel is and how it functions. A funnel is a method that allows a customer to go from having awareness of your service or product to becoming a regular customer. The concept is that at each stage of the funnel, you're giving more information and benefits to your customer which ultimately leads to a purchase.
Step 1: Create an Lead Magnet
Lead magnets are an offer to opt-in which you can use to generate leads for your company. The purpose of the lead magnet is to entice your website users to exchange their contact information with you, so that you can follow up with them, and then sell them your products or services.
There are a variety of lead magnets that you can make, however your most significant task to do is ensure that the lead-in magnet you create is something your target public actually wants and is able to deliver on the promises it makes.
One of the easiest methods to build lead magnets is to provide the prospect of a discount on your product or services. If, for instance, you're a web designer, you could provide a discount on designs to those who sign up to your email list.
Another kind of lead magnet is one that is an eBook or PDF guide. It could be a guide on how you can start your own business and lose weight, tips for saving money or even. In essence, anything that could be of value to your target readers.
It is also possible to create an outline, workbook, cheat sheet, or other type of printable resource that could help your target audience.
And finally, another popular type of lead magnet would be an online course or video training series. This type leads are a great choice because it allows you to show off your expertise and establish trust with your target audience while at the same time.
Step 2: Design A Landing Page
A landing page is any website that visitors is able to arrive or land on. In the context of marketing it is an individual web page specially designed for the use of marketing or advertising. It is distinct from your main page because it was specifically designed to prompt a particular step from your visitors called a conversion.
Conversions can come in a variety of forms, such as subscribing to newsletters, registering for a trial offer or making a purchase or making contact via a form. The purpose of your landing page is to encourage your customers to take this action and there are certain factors that can help in encouraging visitors to make the necessary changes.
Your landing page should have:
- A unique and persuasive headline
- Visitors are given a form to complete
- A powerful call-to action (CTA) that can encourage conversions
- Videos or images that help are designed to reinforce your message. aspects of your product or service
- Simple design that's easy to navigate Minimal distractions
- The ability to track conversions
Step 3: Create an email Autoresponder Series
After you've created your landing page and have collected leads, its time to build an email autoresponder series that will turn these leads into customers.
Your email autoresponder series should be a series of 3-5 emails that begins with a welcoming message and progresses through each stage of your sales and marketing funnel.
Each step in your funnel, you should provide your prospects with value-packed content that helps them get closer to becoming a client. When they reach the end of your email autoresponder sequence, they must have a sense that the service or product is exactly what they need and theyre eager to purchase.
Here's a quick overview of what each email in your autoresponder series must accomplish:
Email 1 The Welcome Email first message in your autoresponder sequence should include a welcoming email from your company to the subscriber. This is also a great occasion to start building rapport by introducing yourself to them and giving the subscriber a brief summary of what they are likely to get from your emails.
Mail 2: The Problem Email In the second email of your autoresponder series time to get more specific on the issue that your service or product solves. This is the moment when you can really get your reader hooked by detailing the pain points they are currently facing.
Email 3"The Solution" Email. In this 3rd email, it's time to introduce your solution which is where you describe your product or service in greater in depth. This is also the time to begin to get into the meaty details of how your product or service works and why its the most effective solution to your customer's problem.
Email 4: the social proof mail In this 4th email, it is important to offer social proof to show the reason why your product or service is the most effective solution to their problem. This could be in the form of testimonials, case studies or even feedback from customers who have utilized products or services from you.
Email 5: The Call-to Action Email The last email in your autoresponder sequence should contain an effective call-to action (CTA) which encourages your reader to take action and purchase an item or purchase your service. This could come in the form of a discount code, limited-time offer, or free trial.
Step 4: Promote Your Lead Magnet
Now that you've designed your lead magnet, and you've designed your landing site, you're ready to advertise your offer.
The best way to promote your lead magnet is to use a two-step process to first drive visitors to a page on which they can sign up for your special offer. Second then, follow up by sending several emails once you sign them up.
To bring traffic to your squeeze site, you can use a variety of strategies, including paid advertisements, social media, email marketing as well as physical marketing tools such as posters or cards.
After someone has signed up for your lead magnet, it's important to follow up with them through a sequence of emails. With these email messages you'll provide additional information about your service or product to establish trust with your customers, and eventually make an offer to sell.
With a bit of effort with a little effort, you can create your own online sales and marketing funnel to help you increase sales and expand your company. Funnel marketing awareness.
Conclusion
Now that you know how to construct an online marketing and sales funnel, you're ready to put this knowledge into practice. Keep in mind, the objective is to attract potential customers, convert them into leads, and finally help them become customers. By following the steps outlined in this post, you'll be well on your path to online selling success.