Funnel Setup Facebook
How do you create an online marketing and sales funnel
The creation of an online sales and marketing funnel is vital for any business looking to prosper in the digital age. By creating a funnel you can ensure your website is optimized to increase conversions along with ensuring your advertising efforts are targeted to the appropriate audience.
The sales funnel a process that takes potential customers from the moment they first become aware of your service or product all the way to purchase. Its called a funnel because in each stage of the procedure, you'll lose some people who aren't able to move to the next stage.
There are four essential phases to an online marketing funnel.
Awareness: This is when potential customers are made aware of your service or product. They might see an ad, read a blog post, or receive an email campaign to promote your business. Funnel setup facebook.
Inquiry: Now that they are aware of your offering, they need to be attracted to the product. This is the time to give more information on what you have to offer and why its valuable to them.
Decision: At this stage the potential buyers are in a position to make a decision about whether or not to purchase your product. They could compare your service to other suppliers, read testimonials or research pricing options.
Action Then, they take the necessary action and purchase your item.
What is a Marketing and Sales Funnel?
The sales funnel a method that guides a buyer through the initial experience of the product or service, to the purchase decision. The sales funnel is made by a sequence of steps that are designed to guide potential customers through the process of making a purchase, from the initial interaction to the follow-up after purchase.
The purpose of a good sales funnel should be to turn as many leads to paying customers as possible. By taking potential customers through a series of steps, and ensuring that each step is optimized to conversion, businesses can improve their overall conversion rate and increase the number of sales generated by their online advertising efforts.
The basic steps in a sales funnel are:
1. Awareness: Customers become aware of the product or service via advertising, word-of mouth or any other form of marketing.
2. Examining: The buyer begins thinking about whether or not the product or service is right for them. They then begin researching their options.
3. Decision: The customer decides whether or no to buy the product or the service, and then makes the final decision.
4. Following-up: The buyer receives their purchase and may be reached for follow-up post-purchase (such as surveys on customer satisfaction or upsell/cross-sell offers).
The benefits of having A Marketing and Sales Funnel
The benefits of having a sales and marketing funnel are many and the most significant one is that it allows you to have a systematic way to convert your prospects into buyers. It also allows you to keep track of your results so that you can tweak your marketing and sales efforts for maximum impact.
Another key benefits is that having a sales and marketing funnel gives you a way to segment your prospects so that you can send them targeted messages.For instance, if you recognize that a specific group of prospects are interested in a particular product then you can target your marketing efforts at them in order to increase the likelihood of making a sale.
In the end, a sales and marketing funnel can also aid in saving time and money by automatizing some of the processes involved in the sales process. For instance, if you have an email list of prospective customers then you can utilize autoresponders to send them automatic messages offering discounts or special discounts on your products or services. This could help boost the number of conversions, without having to put into additional hours of work. Funnel setup facebook.
How do you create an online Sales and Marketing Funnel
To build an online sales and marketing funnel, you have to understand what a funnel is and how it operates. A funnel is a process that allows a customer to go from having awareness of your product or service to becoming a paying customer. It is believed that at each stage of the funnel, you are giving more information and value to the customer and eventually, this leads to a sale.
Step 1: Design a Lead Magnet
An lead magnet can be described as an opt in offer that you make to generate leads for your company. The aim of a lead magnet is to convince your visitors to exchange their contact information with you in order that you can follow up with them, and then sell them the products or services you offer.
There are numerous types of lead magnets you can create, but one of the main things to do is make sure that your lead magnet is something your target audience actually wants and is able to deliver on the promises it makes.
One of the easiest methods of creating an effective lead magnet is to offer a discount on your products or services. If, for instance, you're a web designer, you might provide a discount on web design services to people who sign on to your mailing list.
Another popular type of lead magnet is an eBook or PDF guides. It could be a guide on how to begin an organization and lose weight, ways to save money or other. The idea is that anything you write about will appeal to your target audience.
You could also create the following: a checklist, workbook cheat sheet, or other type of printable resource that could be useful to your target public.
And finally, another popular type for lead magnets is the online course or video training series. This kind leads are great as it allows you to demonstrate your expertise and establish confidence with your customers simultaneously.
Step 2: Design a landing page
A landing page is any website that a user can land on. In the context of marketing, a landing page is a standalone web page, created specifically for the purposes of advertising or marketing. It is different from your main page in that it has been specifically designed to prompt a particular action from your visitors, called a conversion.
Conversions can come in a variety of forms, such as subscribing to a newsletter, signing up for a free trial purchasing a product, or filling out a contact form. The purpose for your page's landing pages is to get your users to take this action and there are certain elements that will encourage visitors to make the necessary changes.
Your landing page must have:
- A striking and unique headline
- Visitors can use a form to complete
- A strong call-to-action (CTA) that promotes conversion
- Videos or images that help highlight your message or reinforce the benefits or the features of your service
- A simple design that is easy to navigate .
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
After you've created your landing page and gathered leads, it's time to build an email autoresponder series that turns those leads into clients.
Your autoresponder sequence for emails should be a series of 3-5 emails that start with a welcoming message and goes through every stage of your marketing and sales funnel.
At each stage of the funnel, you should be providing your leads with valuable content that will help them move closer to becoming an actual customer. When they reach the end of your autoresponder series, they should believe that what you sell is exactly what they require and ready to buy.
Here's a quick overview of the goals each email in your autoresponder sequence is expected to accomplish:
Email 1 The Welcome Email first email you send out in your autoresponder series should be a welcome email from your company to the subscriber. It's also a good occasion to start building rapport by introducing yourself to them and giving your subscribers a brief description of what they can expect from your email.
Mail 2: The Problem Email In the second email of your autoresponder series time to be more specific about the problem that your product or service can solve. This is the moment when you can really start to hook your reader by providing the issues they are currently facing.
Email 3: Your Solution email In your third email, you'll need to introduce your solution which is where you talk about your product or service in greater depth. This is also when you begin to provide the important details of how your product or service is used and why it's the most effective solution to the issue.
Email 4: the social proof mail In this fourth email, you should give proof of social connections that proves that your product or service is the best solution to the issue. This could be in the form of testimonials, case studies or even reviews of other customers who have utilized the product.
Email 5: The Call to Action Email The final email in your autoresponder series should be a strong call-to-action (CTA) which encourages readers to take action and buy your product or service. This could be in the form of a discount coupon or limited-time offer or free trial.
Step 4 Step 4: Promote Your Lead Magnet
Now that you have created your lead magnet, and you've designed the landing pages, it's time to market your offer.
The best way to promote your lead magnet to employ the two-step method: first, drive traffic to a landing page where they can sign-up to your offer. Then to follow up with several emails once you sign them up.
In order to drive people to your squeeze site, you can utilize a variety of techniques, such as paid advertising such as social media, email marketing and even physical marketing tools like postcards, flyers or even business cards.
Once someone has signed-up for your lead magnet it is important to follow-up with them with a series of emails. In these emails, it is possible to provide more information about your product or service, create trust with your customer and then make your sales pitch.
With a little effort it is easy to create the online sales and marketing funnel that will help you increase sales and expand your company. Funnel setup facebook.
Now that you know how to design an online sales and marketing funnel, its time to put it into action. Keep in mind, the objective is to draw in potential customers, transform them to leads, and cultivate those leads into customers. If you follow the steps laid out in this article, you'll be well on your way to achieving online selling success.