Getresponse Funnel Builder
How to build an online Selling and Marketing Funnel
Building an online marketing and sales funnel is essential for any business hoping to be successful today in the digital age. By creating a funnel you can ensure your website is designed to convert along with ensuring your advertising efforts are targeted to the appropriate audience.
A sales funnel is an approach which takes potential customers right from the initial exposure to your product or service all the way to the purchase. The term funnel is used because at each step of the process, you will lose some people who aren't able to move to the next step.
There are four key phases to an online sales funnel:
In the case of awareness, this is when potential customers are made aware of your product or service. They might see an ad or blog post or receive an email with a marketing message. Getresponse funnel builder.
Inquiry: Now that they are aware of your offering They should be interested in the product. This is why you need to provide additional information about the product you are offering and why its valuable to them.
A decision: At this point, potential customers are ready to decide whether or how they will purchase your product. They could compare your service to other suppliers, read testimonials and look into pricing alternatives.
Action: Finally, they take the necessary action and purchase your item.
What is a Sales and Marketing Funnel?
A sales funnel is an approach that takes a customer through the initial experience of the product or service, to the purchase decision. A sales funnel comprised by a sequence of steps that are created to help potential buyers through the buying process starting with the initial contact and ending with after-purchase follow-up.
The goal of any good funnel to sell is convert the most leads into paying customers as quickly as is possible. In guiding potential buyers through a series of steps and making sure that each step is optimized for conversion, companies can boost their conversion rate overall and get more sales from marketing efforts. online advertising efforts.
The stages of a typical sales funnel are:
1. Awareness: The consumer becomes aware of the service or product via advertising, word-of mouth or any other form of marketing.
2. Affirmation: The client begins to think about whether this product/service is the right one for them. They begin to research the options available.
3. Decision: The customer decides whether or not they want to buy the product or the service and they make their final decision.
4. Follow-up: The customer receives their purchase and can be contactable for follow-up after purchase (such as surveys on customer satisfaction or offers for upsell/cross-sell).
The benefits of having an Advertising and Sales Funnel
The benefits of having a sales and marketing funnel are numerous however the main one is that it allows you to establish a method to convert your prospects into buyers. It also allows you to keep track of your results so that you can tweak your marketing and sales efforts for maximum effectiveness.
Another key benefit is that a marketing and sales funnel allows you to identify your potential customers in order that you can tailor your messages.For instance, if you know that a certain group of prospects is interested in a particular product then you can target your marketing efforts towards these prospects to improve the likelihood of selling.
Additionally, a sales or marketing funnel may also help you save time and money by automating certain tasks involved in the sales process. For example, if you've got an list of email addresses of potential customers You can make use of autoresponders to send them automated messages with discounts or other special deals for your services or products. This will help increase conversions without having to put in extra hours of work. Getresponse funnel builder.
How to Build an Online Advertising and Sales Funnel
To create an online sales and marketing funnel, you have to know what a funnel is and how it functions. A funnel is a procedure that takes someone from initial awareness of your product or service to becoming a regular customer. The concept is that at each step of the funnel, you are giving more information and benefits to your customer and eventually, this leads to a sale.
Step 1: Design an Lead Magnet
An lead magnet can be described as an opt in offer that you use to generate leads for your business. The goal of a lead magnet is to lure your visitors to exchange their contact information with you, so you can follow-up with them and offer them your products or services.
There are many different types of lead magnets you can make, however what's most crucial is to make sure that the lead magnet you choose to use is something your target people actually want and that it delivers on the promises it makes.
One of the most straightforward ways to create lead magnets is to provide discounts on your goods or services. For instance, if you're Web designer then you could offer a discount on your designs to anyone who signs up to your email list.
Another type of lead magnet is one that is an eBook or PDF guides. It could be a guide on how to begin an enterprise or shed pounds, or how to save money or other. The idea is that anything you write about will provide value to your target readers.
You could also create your own workbook, checklist, cheat sheet, or other type of downloadable resource that would be beneficial to your target public.
The final kind that is a lead magnet can be described as an online course or video-based training series. This type of lead magnet is a great choice because it lets you display your knowledge and establish trust with your audience while at the same time.
Step 2: Create A Landing Page
A landing page is a website that visitors can get to. In terms of marketing the term "landing page" refers to a separate web page created specifically for the purposes of marketing or advertising. It is distinct from your main page in that it was developed to encourage a specific step from your visitors which is known as a "conversion.
Conversions can take many forms, such as subscribing to a newsletter, registering for a trial offer and making a purchase or using a contact form. The aim of your landing page is getting your visitors to take this action, and there are certain elements that will help encourage users to take action.
Your landing page should have:
- A striking and unique headline
- Visitors can use a form to fill in
- A powerful call-to action (CTA) that can encourage conversions
- Videos or images that help are designed to reinforce your message. the features of your service
- A simple design that is simple to navigate.
- The capability to monitor conversions
Step 3: Create an email Autoresponder Series
Once you've constructed your landing page, and collected leads, you need to design an autoresponder email series that will turn the leads into buyers.
Your autoresponder email series must consist of 3-5 emails that start with a welcoming message and progresses through each stage of your sales and marketing funnel.
At every stage of the funnel, you must be providing your leads with valuable content that will help them get closer to becoming a buyer. When they reach the final stage of your autoresponder series they should be convinced that your product or service is what they require and looking to buy.
Heres an overview of the goals each email from your autoresponder series will accomplish:
Email 1 The Welcome Email first email in your autoresponder collection should consist of a welcome announcement from your side to your subscribers. This is also a great opportunity to start building rapport by introducing yourself, and giving the subscriber a brief summary of what they can expect from your email.
Email 2: The Issue Email The second email of your autoresponder sequence, it's time to get more specific with regards to the problem that your product or service addresses. This is the moment when you can really begin to engage your readers by providing the issues that theyre currently experiencing.
Email 3: A Solution-oriented Email third email, you'll need to present your solution, which is where you discuss your product or service in more detail. This is also where you begin to get into the meaty details about the way in which your product or service operates and what makes it the ideal solution to the issue.
Email 4 Social proof emails. In this fourth email, it is important to present social proof that demonstrates that your product or service is the best solution for the issue. This could be in the form of testimonials, case studies, or even reviews by other customers who have used products or services from you.
Email 5: The Call to Action Email The last email in your autoresponder sequence should contain strong and compelling call-to-action (CTA) that entices your readers to act and purchase products or services. It could take the form of a discount coupon or offer that is limited in time, or a the free trial period.
Step 4: Use Your Lead Magnet to Market Your Lead
Once you've developed your lead magnet, and you've designed your landing site, it's time to advertise your offer.
The most effective method to market your lead magnet is through a two-step process: first, drive traffic to a landing page where users can sign-up for your offer. Then you follow up with an array of emails following they sign up.
In order to drive people to your squeeze page, you can employ a range options, including paid ads and email marketing, social media, and even physical marketing materials such as posters or cards.
When someone has signed up to receive your lead magnet, it is important to follow-up to them by sending them a series of emails. In these emails, it is possible to provide more information about your product or service as well as build trust with your audience and finally, make an effective sales pitch.
With a little effort You can build the online sales and marketing funnel that will allow you to close more sales and grow your business. Getresponse funnel builder.
Conclusion
Now that you know how to construct an online marketing and sales funnel, it's time to put it into practice. Keep in mind, the objective is to entice potential customers, turn them into leads, and finally keep those leads in the loop until they become customers. By following the steps outlined in this post, you'll be well on the way to reaching online successful sales.