Google Adwords Sales Funnel
How to Build an Online marketing and sales funnel
Making an online sales and marketing funnel is crucial for any company that wishes to prosper today in the digital age. Through creating a funnel you can ensure your site is optimized for conversions and that your marketing efforts are targeted at the correct people.
A sales funnel is a process which takes potential customers from their initial awareness of your service or product all the way through to purchase. Its called a funnel because at every stage of the process, you lose individuals who do not progress to the next phase.
There are four fundamental phases to the online selling funnel
In the case of awareness, this is when potential customers are made aware of your product or service. They may see an advertisement or read a blog post or receive an email from a marketing campaign. Google adwords sales funnel.
Interest: Now that they're aware of your offering it is essential that they are interested in the product. This is why you need to give more information about the product you are offering and the reasons why it is valuable to them.
A decision: At this point potential buyers are ready to decide whether or not to purchase your product. They might compare you to other providers, read reviews and look into pricing alternatives.
Action Take actions and purchase your product.
What is a Sales and Marketing Funnel?
The sales funnel a method that helps a person go through the initial experience of an item or service to the decision to purchase. A sales funnel made up of a series of steps that are designed to guide potential customers through the buying process beginning with initial contact, and continuing with following-up post-purchase.
The objective of any funnel to sell is turn as many leads into paying customers as many as you can. By taking potential customers through a series of steps and ensuring that each step is optimized to conversion, companies can boost their conversion rate overall and get more sales from the results of their online advertising efforts.
The steps in a typical sales funnel include:
1. Awareness: The customer becomes aware of the product or service through word-of-mouth advertising or any other form of marketing.
2. Inquiry: The consumer begins contemplating whether or not an item or service they are considering is appropriate for them. They begin to research their options.
3. Decision: The customer decides whether or no to purchase the product or service, and then makes the final decision.
4. Follow-up: The purchaser receives their purchase and can be contacted for post-purchase follow-up (such as surveys to gauge customer satisfaction or offers for upsell/cross-sell).
The Benefits of Having A Marketing and Sales Funnel
The benefits of having a marketing and sales funnel are numerous and the most significant one is that it allows you to establish a method to convert your prospects into buyers. It also lets you keep track of your results in order to fine-tune your marketing and sales strategies to maximize the impact.
A different key benefit is that a marketing and sales funnel lets you to classify your prospects so that they receive targeted messages.For instance, if you are aware that a particular group of prospects are interested in a specific product then you can target your marketing efforts towards those prospects in order to increase the chances of selling.
In the end, a sales and marketing funnel could help you save time and money by automatizing some of the aspects of the sales process. For instance, if your company has an email list of potential customers then you can utilize autoresponders to send them automatic messages with discounts or other special deals on your products or services. This will increase conversions without having to put into additional hours of work. Google adwords sales funnel.
How to Create an Online Selling and Marketing Funnel
In order to build an online sales and marketing funnel, you must to understand what a funnel is and the way it works. A funnel is a method which takes someone from a first awareness of your service or product to becoming a customer who is paying for it. The idea is that at each step of the funnel, you are offering more information and benefits to your customer which ultimately leads to a purchase.
Step 1: Create an Lead Magnet
The term "lead magnet" refers to an opt-in offering that you use to generate leads for your business. The objective of the lead magnet is to lure your users to exchange their contact information with you, so that you can follow up with them, and then sell them your services or products.
There are various kinds of lead magnets you can make, however your most significant task is to ensure that your lead magnet is something that your target people actually want and is able to deliver on the promises it makes.
One of the easiest ways to create lead magnets is to simply provide a discount on your products or services. If, for instance, you're an internet designer then you could provide a discount on website design service to those who sign on to your mailing list.
Another kind of lead magnet is an eBook or PDF guides. It could be a manual on how to begin an organization and lose weight, ways to save money, etc. In essence, anything that could provide value to your target audience.
It is also possible to create your own workbook, checklist, cheat sheet, or other type of printable resource that could be beneficial to your target public.
A third and most popular kind of lead magnet would be an online course or video training series. This kind that you offer as a lead-generator is ideal because it lets you showcase your knowledge and build confidence with your customers simultaneously.
Step 2: Create a landing page
A landing page is any webpage that a person can arrive at or land on. In the context of marketing an ad is a standalone web page, created specifically for the purposes of marketing or advertising. It is different from your main page in that it has been developed to encourage a specific behavior from your visitors, also known as a conversion.
Conversions can take many types, including subscribing to a newsletter, signing up for a free trial or making a purchase or filling out a contact form. The goal for your page's landing pages is to get your customers to take this step and there are a few elements that will help encourage users to take action.
Your landing page should contain:
- A compelling and original headline
- A form that visitors can complete
- A compelling call-to-action (CTA) that can encourage conversions
- Images or videos that are designed to reinforce your message. characteristics of your product or service
- Simple design that's simple to navigate.
- The capability to monitor conversions
Step 3. Create an Email Autoresponder Series
Now that you have created your landing page and collected leads, it's time to design an autoresponder email series that turns the leads into buyers.
Your autoresponder sequence for emails should consist of 3-5 emails that begins with a welcoming message and progresses through each stage of your marketing and sales funnel.
In each step of the funnel, you must provide your prospects with valuable content that will help them to become a customer. At the end of your email autoresponder series they should be convinced that your product or service is exactly what they require and willing to purchase.
Here's a quick overview of the goals each autoresponder email will accomplish:
Email 1 The Welcome Email first email in your autoresponder set should serve as a welcoming message from you to your subscriber. It is also an excellent occasion to start building rapport by introducing yourself and providing your subscribers a brief description of what they will get from your messages.
Mail 2: The Problem Email In the 2nd email in your autoresponder series, its time to get more specific on the issue that your product or service solves. This is the moment when you can really begin to engage your readers by providing the issues that they're experiencing right now.
Email 3"The Solution" Email. In this 3rd email, you'll need to explain your solution. This is when you explain your product or service in greater depth. This is also when you start getting into the meaty details about the way in which your product or service operates and what makes it the most appropriate solution to your customer's problem.
Email 4: The social proof email In this 4th email, you should offer social proof to show the reason why your product or service is the most effective solution to their issue. This could be in the form of case studies, testimonials, or even reviews from other customers who have used products or services from you.
Email 5: The Call-to Action Email The last email of your autoresponder series must contain a strong call-to-action (CTA) which encourages readers to take action and buy your product or service. This could take the shape of a discount code or offer that is limited in time, or a trial periods of free.
Step 4 4. Promote Your Lead Magnet
Now that you have created your lead magnet and designed the landing pages, you're ready to market your product.
The best way to promote your lead magnet is by using an approach that is two-pronged to first drive visitors to a page on which they can sign up for your offer, and second then, follow up by sending an array of emails following you sign them up.
In order to drive people to your squeeze page, you can employ a range of strategies, including paid advertisements, social media, email marketing and even physical marketing tools such as postcards, flyers or even business cards.
After someone has signed up to your lead magnet, it's essential to follow up with them with a series of emails. Through these messages, it is possible to provide additional information about your service or product as well as create trust with your customer and finally, make an offer to sell.
With just a few steps, you can easily build with a little effort, you can easily create an online marketing and sales funnel to help you achieve more sales and boost your business. Google adwords sales funnel.
Conclusion
Now that you know how to create an online sales and marketing funnel, you're ready to put this knowledge into practice. Rememberthat the purpose is to attract potential customers, turn them into leads, and then keep those leads in the loop until they become customers. If you follow the steps laid out in this post, you'll be well on your path to online successful sales.