Growth Tools Viral Marketing Funnel
How to Build an Online marketing and sales funnel
A well-designed online sales and marketing funnel is vital for any business that wants to thrive in the digital age. By creating a funnel, you can make sure that your website is optimized for conversions and that your marketing campaigns are targeted to the right audience.
A sales funnel is a procedure which takes potential customers right from the initial exposure to your product or service until they make a purchasing. Its called a funnel because in each stage of the process, you will lose some people who dont go on to the next stage.
There are four key stages to an online selling funnel
Awareness: This is the time when potential customers become aware of your service or product. They may be exposed to an advertisement or blog post or receive an email marketing campaign. Growth tools viral marketing funnel.
At this point, they're aware of your offering and are aware of it, they should be attracted to it. This is the time to provide more information about the product you are offering and the reasons why it is valuable for them.
Decision: At this stage prospective customers are prepared to make a decision about whether or how they will purchase your product. They could compare your service to other providers, read reviews, or look at pricing alternatives.
Action Take action and buy your product.
What is a Sales and Marketing Funnel?
Sales funnels are a procedure that helps a person go from the initial awareness of the product or service, to the purchase decision. It is made consisting of a number of steps that are designed to guide potential customers through the buying process from the initial interaction to the follow-up after purchase.
The purpose of a good funnel to sell is turn as many leads to paying customers as many as you can. In guiding potential buyers through a series of steps and making sure that each step is optimized to conversion, businesses can increase their conversion rate overall and get more sales from marketing efforts. online promotional efforts.
The basic steps in a sales funnel are:
1. Awareness: Customers become aware of the product or service by way of advertising, word-ofmouth or other marketing strategies.
2. Inquiry: The consumer begins thinking about whether or not the product or service they are considering is appropriate for them and begins researching their options.
3. Decision: The buyer decides whether or not to purchase the product or service and makes their final decision.
4. Following-up: The buyer receives their purchase , and is followed-up with post-purchase (such as surveys to gauge customer satisfaction or offers for upsell/cross-sell).
The benefits of having an Advertising and Sales Funnel
The advantages of having a sales and marketing funnel are many and the most significant one is the fact that it allows you to use a structured approach to convert prospects into customers. It also lets you track your results to help you fine-tune your marketing and sales efforts to maximize the impact.
Another key advantage is the fact that a sales and marketing funnel lets you to identify your potential customers in order that they receive targeted messages.For instance, if have a sense that a certain set of prospects is attracted to a certain product it is possible to target your marketing efforts at those prospects in order to increase the likelihood of selling.
Additionally, a sales or marketing funnel may also aid in saving time and money by automating some of the processes involved in the sales process. For instance, if your company has an email list of customers who are likely to purchase from you You can make use of autoresponders to send them automated messages offering discounts or special discounts for your services or products. This will help increase conversions without putting in additional hours of effort. Growth tools viral marketing funnel.
How to Build an Online Advertising and Sales Funnel
To develop an online sales and marketing funnel, you must to understand what a funnel is and how it works. A funnel is the process that takes someone from initial awareness of your product or service to becoming a customer who is paying for it. It is believed that at every stage of the funnel, you are offering more information and value to the consumer, which eventually leads to a sale.
Step 1: Create an Lead Magnet
The term "lead magnet" refers to an opt-in offering which you can use to generate leads for your business. The goal of lead magnets is to lure your visitors to exchange their contact information with you, so you can follow-up with them and sell them your products or services.
There are a variety of lead magnets you can make, however what's most crucial to do is make sure that the lead magnet you choose to use is something your target customers actually desires and is able to deliver on the promises it makes.
One of the most straightforward methods of creating an effective lead magnet is to simply offer an offer of discount on your items or services. For instance, if you're a web designer, then you could offer a discount on your website design service to those who sign up to your email list.
Another type of lead magnet is an eBook or PDF guide. It could be a guide about how to set up an enterprise or shed weight, ways to save money or other. In essence, anything that could be beneficial to your target readers.
You can also design an outline, workbook, cheat sheet, or any other type of printable resource that could be beneficial to your target public.
Another popular kind of lead magnet would be an online course or video-based training series. This type of lead magnet is great as it allows you to show off your expertise and build trust with your audience simultaneously.
Step 2: Create an landing page
A landing page is a website that visitors can arrive at or get to. In terms of marketing it is a separate web page designed specifically for the purpose of advertising or marketing. It is distinct from your home page in that it has been created to trigger a specific behavior from your visitors, called a conversion.
Conversions may take many forms, such as subscribing to an email newsletter, registering for a trial offer and making a purchase or making contact via a form. The objective to create a landing page on which to convince your visitors to take this action and there are certain elements that will encourage your visitors to do this.
Your landing page should contain:
- A unique and persuasive headline
- Visitors can use a form to fill in
- A clear call-to-action (CTA) that encourages conversions
- Videos or images that help will reinforce your message. features of your product or service
- Simple design that's easy to navigate Minimal distractions
- The capability to monitor conversions
Step 3: Create an Email Autoresponder Series
Now that youve built your landing page and collected leads, its time to design an autoresponder email sequence that will convert those leads into clients.
Your autoresponder sequence for emails should be a series of 3-5 emails that begin with a welcoming message and moves through the various stages of your marketing and sales funnel.
At each stage of your funnel, you should be providing your customers with valuable content that will help them to become a client. At the end of your autoresponder series they should have a sense that the service or product is exactly the thing they're looking for and willing to purchase.
Here's a brief overview of what each email from your autoresponder series will accomplish:
Email 1 The Welcome Email first autoresponder email in your set should serve as a welcoming message from you to your subscriber. This is also a great opportunity to start building rapport by introducing yourself to them and giving an overview of what they are likely to get from your emails.
2. Email: the Problem Email In the second email in your autoresponder sequence, it's time to be more specific with regards to the problem that your service or product solves. This is the moment when you can really start to hook your reader by describing the issues that they're experiencing right now.
Email 3 A Solution-oriented Email 3rd email, its time to introduce your solution which is where you describe your product or service in more depth. This is also when you begin to go into the more in-depth details of the way your product or service functions and the ideal solution to their problem.
Email 4: the social proof mail In this 4th email, you want to offer social proof to show why your product or service is the best solution to their problem. This could take the form of testimonials, case studies or even feedback from customers who have used products or services from you.
Email 5: The Call-to Action Email The last email in your autoresponder sequence should contain an effective call-to-action (CTA) that entices readers to take action and buy your product or service. This could take the form of a discount voucher or limited-time offer or free trial.
Step 4 Step 4: Promote Your Lead Magnet
Now that you have created your lead magnet as well as your landing page, it's time to make sure you've promoted your product.
The best way to promote your lead magnet is by using a two-step process first, bring traffic to a squeeze page , where users can sign-up for your offer, and second then, follow up by sending an array of emails following they have signed up.
To get people to your squeeze page you can use a variety of strategies, including paid advertisements and email marketing, social media as well as physical marketing materials like business cards or flyers.
After someone has signed up for your lead magnet, it is important to follow-up with them with a series of emails. With these email messages it is possible to provide additional information about your service or product as well as increase trust among your target audience, and eventually make an effective sales pitch.
With just a few steps, you can easily build an online sales and marketing funnel that can help you achieve more sales and boost your business. Growth tools viral marketing funnel.
Conclusion
If you've learned the best way to design an online sales and marketing funnel, you're ready to put that knowledge into practice. Keep in mind that the aim is to draw in potential customers, then convert them to leads, and cultivate those leads into customers. Following the steps described in this guide, youll be well on your way to reaching online selling success.