How to Measure Sales Funnel
How to build an online Advertising and Sales Funnel
A well-designed online sales and marketing funnel is crucial for any business that wants to thrive in the digital age. Through creating a funnel you can ensure your website is optimized for conversions along with ensuring your advertising efforts are targeted at the correct people.
The sales funnel a procedure which takes potential customers from their initial awareness of your service or product all the way through to purchasing. The name funnel comes from the fact that at each stage of the process, you will lose some people who aren't able to move to the next step.
There are four essential steps to the online marketing funnel.
In the case of awareness, this is the time when potential customers are made aware of your service or product. They may see an advertisement or blog post or even receive an email from a marketing campaign. How to measure sales funnel.
Interest: Now that they're aware of your offering it is essential that they are interested in it. This is the time to provide additional information on what you have to offer and the reasons why it is valuable to them.
The decision is made: At this point potential buyers are ready to decide whether or not they want to purchase your product. They might look at your products against other brands, read reviews and look into pricing options.
Action: Finally, they take the necessary action and purchase your item.
What is a Marketing and Sales Funnel?
An effective sales funnel a process that takes a customer from the initial awareness of an item or service to the purchase decision. The sales funnel is made up of a series of steps that are created to guide potential customers through the decision-making process, starting with the initial contact and ending with post-purchase follow-up.
The goal of any good sales funnel is to turn as many leads into paying customers as possible. In guiding potential buyers through a series of steps, and ensuring that every step is optimized for conversion, businesses can increase their conversion rate in general and get more sales from your online campaigns.
The steps in a typical sales funnel include:
1. Awareness: Customers become aware of the service or product through advertising, word-of-mouth or other marketing strategies.
2. Consideration: The customer starts to think about whether the product or service they are considering is appropriate for them. Then, they begin looking into the options available.
3. Choice: The consumer decides whether or not they want to buy the product or the service, and then makes the final decision.
4. Follow-up: Customers receive their purchase and can be contacted for post-purchase follow-up (such as surveys of customer satisfaction or upsell/cross-sell promotions).
The benefits of having an Advertising and Sales Funnel
The advantages of having a sales and marketing funnel are many, but the most important one is that it allows you to have a systematic way to turn prospects into customers. It also allows you to analyze your performance so that you can tweak your marketing and sales strategies for maximum impact.
A different key advantage is the fact that a sales and marketing funnel allows you to classify your prospects so that you can tailor your messages.For instance, if know that a certain group of customers are keen on a certain item then you can target your marketing efforts toward the group to increase the chance of making a sale.
In the end, a sales and marketing funnel may also help you save time and money through automation of certain activities involved in the sale process. For example, if you've got an email list of prospective customers, you can use autoresponders for sending them automated messages that offer discounts or special discounts for your services or products. This will help increase conversions without having to put into additional hours of work. How to measure sales funnel.
How do you build an online marketing and sales funnel
In order to build an online sales and marketing funnel, you have to know what a funnel is and how it functions. A funnel is a process that guides a person from the initial awareness of your product or service to becoming a regular customer. The concept is that at each stage of the funnel, you're giving more information and value to the customer and eventually, this leads to a sale.
Step 1: Design an Lead Magnet
An lead magnet can be described as an opt in offer which you can use to generate leads for your business. The objective of an offer to entice your website users to exchange their contact information with you in order you can follow-up with them, and then sell them the products or services you offer.
There are many different types of lead magnets that are possible to design, but one of the main things to do is make sure that your lead magnet is something that your target public actually wants and it is also delivering on its promises.
One of the most straightforward methods to build lead magnets is to provide the prospect of a discount on your product or services. For instance, if you're a web designer, you might offer a discount on your web design services to people who sign to your email list.
Another kind of lead magnet is one that is an eBook or PDF guide. It could be a manual about how to set up a business or shed weight, ways to save money or other. The idea is that anything you write about will be beneficial to your target audience.
You can also design an outline, workbook, cheat sheet, or any other type of downloadable resource that would be helpful to your target group of readers.
Another popular type of lead magnet is an online course or video training series. This type of lead magnet ideal because it lets you demonstrate your expertise and build trust with your viewers at the same time.
Step 2: Design A Landing Page
A landing site is any web page that a visitor can arrive at or arrive on. In terms of marketing it is a standalone web page, made specifically for the needs of advertising or marketing. It differs from your home page because it was designed to elicit a specific action from your visitors, which is known as a "conversion.
Conversions may take many types, including subscribing for a mailing list, registering for a trial offer and making a purchase or filling out a contact form. The purpose for your page's landing pages is to convince your visitors to take this action and there are certain elements that will encourage users to take action.
Your landing page should include:
- A unique and persuasive headline
- Visitors are given a form to complete
- A strong call-to-action (CTA) that encourages conversions
- Videos or images that help highlight your message or reinforce the benefits or features of your product or service
- Simple design that is easy to navigate Minimal distractions
- The capability to monitor conversions
Step 3: Create an Email Autoresponder Series
Now that youve built your landing page and have collected leads, it's time to create an email autoresponder sequence that will convert those leads into clients.
Your autoresponder email series must be a sequence of 3-5 emails that starts with a welcome message and continues through each step of your marketing and sales funnel.
At every stage of the funnel, you should be providing your leads with value-packed content that helps them move closer to becoming a client. When they reach the end of your autoresponder series they should have a sense that the service or product is the thing they're looking for and eager to purchase.
Heres an overview of the goals each email in your autoresponder series is expected to accomplish:
Email 1 The Welcome Email first message in your autoresponder sequence should include a welcoming email from your company to the subscriber. It's also a good occasion to start building rapport by introducing yourself to them and giving the subscriber a brief summary of what they are likely to get from your emails.
Email 2: The Problem Email In the second email in your autoresponder series time to start getting more specific about the problem that your product or service addresses. This is the moment when you can really begin to engage your readers by detailing the pain points that they're experiencing right now.
Email 3 Your Solution email In your third email, it's time to present your solution, which is where you talk about your service or product in greater detail. This is also where you start getting into the meaty details of how your product or service works and why its the best solution for the issue.
Email 4 The social proof email In this fourth email, you should give proof of social connections that proves the reasons why your product is the best solution to your client's needs. This could be in the form of case studies, testimonials or even testimonials by other customers who have used your product or service.
Email 5: The Call to Action Email The last email in your autoresponder series must contain an effective call-to action (CTA) that encourages readers to take action and buy products or services. This could be in the shape of a discount code or limited-time offer or free trial.
Step 4 4. Promote Your Lead Magnet
After you've created your lead magnet as well as your landing site, you're ready to make sure you've promoted your offer.
The best way to promote your lead magnet by using a two-step process first, bring traffic to a squeeze page , where they can sign-up to your offer. Then, follow up with an array of emails following you sign them up.
In order to drive people to your squeeze site, you can use a variety of techniques, such as paid advertising, email marketing, social media as well as physical marketing tools like postcards, flyers or even business cards.
Once someone has signed-up for your lead magnet it's important to follow up with them with a series of emails. With these email messages it is possible to give more information about your service or product to establish trust with your customers and then make your sales pitch.
With only a small amount of effort it is easy to create an online marketing and sales funnel that will allow you to close more sales and grow your company. How to measure sales funnel.
If you've learned the best way to build an online sales and marketing funnel, its time to put that knowledge into practice. Keep in mind, the objective is to attract customers, convert them into leads, then nurture those leads into customers. By following the steps outlined in this guide, you'll be well on your way to achieving online selling success.