Navigating Your Website

When we have a new website to build, we rarely ask ourselves how our users will navigate it.

We mostly ask, "How can I make this better than the existing sites?" We ask ourselves, "What features should we add?" We ask ourselves, "How can I make this faster?"

But we forget to ask the most important question of all: "How will my visitors use this?"

That's the biggest problem with building websites-we're not asking that question.

We're not thinking about how they'll navigate it.

We're not thinking about what they'll see.

We're thinking about what we'll add.