Marketing Funnel After Purchase
How do you create an online Advertising and Sales Funnel
Making an online sales and marketing funnel is vital for any business hoping to thrive in the digital age. Through creating a funnel you can ensure that your website is designed to convert along with ensuring your advertising campaigns are targeted to the right audience.
A sales funnel is a procedure that guides potential customers from the first awareness of your service or product all the way through to buying. It is called a funnel due to the fact that at each stage of the process, you lose some people who aren't able to move to the next stage.
There are four key phases to the online sale funnel
Awareness: This is the time when prospective customers learn about your product or service. They may be exposed to an advertisement or read a blog post or even receive an email with a marketing message. Marketing funnel after purchase.
Interest: Now that they're aware of your offering, they need to be attracted to the product. This is the time to give more information about what youre offering and the benefits it can bring to them.
A decision: At this point potential buyers are ready to make a decision about whether or not to purchase your product. They might look at your products against other companies, read reviews or review pricing alternatives.
Action Then, they take the necessary action and purchase your item.
What is a Marketing and Sales Funnel?
A sales funnel is an approach that guides a buyer from their initial understanding of the product or service until the purchase decision. It is comprised by a sequence of steps that are created to help potential buyers through the process of making a decision, beginning with initial contact, and continuing with after-purchase follow-up.
The objective of any sales funnel is to convert as many leads into paying customers as possible. In guiding potential buyers through a series of steps and making sure that every step is optimized for conversion, businesses can increase their conversion rate overall and gain more revenue from your online promotional efforts.
The steps in a typical sales funnel include:
1. Awareness: The client becomes aware of the service or product by way of advertising, word-ofmouth or other forms of marketing.
2. Affirmation: The client begins thinking about whether or not that product or service is suitable for them. Then, they begin looking into their options.
3. Decide: The customer chooses whether or no to purchase the product or service and makes their final decision.
4. Follow-up: Customers receive their purchase , and is reached for follow-up post-purchase (such as surveys of customer satisfaction or upsell/cross-sell offers).
The benefits of having A Marketing and Sales Funnel
The benefits of having a marketing and sales funnel are many, but the most important one is the fact that it allows you to use a structured approach to convert potential customers into customers. It also allows you to keep track of your results so that you can tweak your marketing and sales efforts for maximum impact.
An additional key advantage is the fact that a marketing and sales funnel allows you to categorize your customers so that you can send them targeted messages.For example, if you recognize that a specific group of customers are keen on a certain item then you can target your marketing efforts at them in order to increase your chances of selling.
In the end, a sales and marketing funnel could aid in saving time and money by automatizing some of the processes involved in the sales process. For instance, if you have an email list of prospective customers then you can utilize autoresponders to send them automated messages with discounts or special deals for your services or products. This can help to increase the number of conversions, without having to put into extra hours of labor. Marketing funnel after purchase.
How to Create an Online Sales and Marketing Funnel
To develop an online sales and marketing funnel, you need to be aware of what a funnel is and how it functions. A funnel is a process which takes someone from a first awareness of your product or service to becoming a paying customer. It is believed that at each stage of the funnel, you are providing more information and value to the consumer which ultimately leads to a sale.
Step 1: Create an Lead Magnet
An lead magnet can be described as an opt in offer that you utilize to create leads for your company. The goal of a lead magnet is to get your site users to exchange their contact information with you in order you can follow-up with them and promote the products or services you offer.
There are various kinds of lead magnets that you can make, however what's most crucial to do is make sure that the lead magnet you choose to use is something that your target audience actually wants and also that it fulfills its promise.
One of the most straightforward ways to create lead magnets is to simply provide the prospect of a discount on your product or services. For instance, if you're a web designer, you could provide a discount on Web design and development services for those who sign up for your email list.
Another kind of lead magnet is one that is an eBook or PDF guides. It could be a manual about how to set up an organization, how to lose pounds, or how to save money and so on. The idea is that anything you write about will be of value to your target viewers.
It is also possible to create an outline, workbook, cheat sheet, or other kind of printable resource that could help your target viewers.
A third and most popular kind of lead magnet would be an online course or video-based training series. This type of lead magnet is ideal because it allows you to demonstrate your expertise and establish trust with your viewers simultaneously.
Step 2: Create A Landing Page
A landing page is a web page that a visitor could arrive on. In terms of marketing it is a separate web page specially designed for the use of advertising or marketing. It is different from your homepage in that it has been developed to encourage a specific step from your visitors which is known as a "conversion.
Conversions may take many forms, such as subscribing to a newsletter, signing up for a trial offer purchasing a product, or making contact via a form. The aim for your page's landing pages is to encourage your visitors to take the action There are certain elements that will encourage them to do so.
Your landing page should contain:
- A unique and persuasive headline
- A form for visitors to fill in
- A clear call-to-action (CTA) that promotes conversion
- Images or videos that highlight your message or reinforce the benefits or the features of your service
- A simple design that is simple to navigate.
- The capability to monitor conversions
Step 3: Create an Email Autoresponder Series
Once you've constructed your landing page and have collected leads, its time to build an email autoresponder series that turns these leads into customers.
Your email autoresponder series should consist of 3-5 emails that start with a welcome message and moves through the various stages of your sales and marketing funnel.
At each stage of your funnel, you should be providing your customers with content that is valuable and helps them get closer to becoming a client. At the end of your autoresponder series, they will believe that what you sell is exactly what they want and eager to purchase.
Here's a quick outline of what each email in your autoresponder sequence is expected to accomplish:
Email 1: The Welcome Email The first message in your autoresponder collection should consist of a welcoming announcement from your side to your subscribers. This is also a great opportunity to begin building trust by introducing yourself to them and giving your subscribers a brief description of what they can expect from your email.
Email 2: The Problem Email The second email of your autoresponder series, its time to get more specific about the problem that your product or service can solve. This is where you begin to engage your readers by providing the issues that theyre currently experiencing.
Email 3: The Solution Email In the third email, you'll need to showcase your solution. This is where you talk about your product or service in greater detail. This is also where you begin to go into the more in-depth details about how your product or service functions and the most appropriate solution to your customer's problem.
Email 4 Social proof emails. In this fourth email, you must offer social proof to show the reason why your product or service is the most effective solution to the issue. This could be in the form of case studies, testimonials, or even reviews by other customers who have used their product.
Email 5: The Call-to Action Email The last email of your autoresponder series must contain a strong call-to-action (CTA) that entices your reader to take action and buy your product or service. This could come in the form of a discount voucher or offer that is limited in time, or a the free trial period.
Step 4 4. Promote Your Lead Magnet
After you've created your lead magnet and designed your landing page it's time to market your product.
The best way to promote the lead-generating offer is through a two-step process First, you should drive people to a squeeze page where users can sign-up for your offer. Then you follow up with a series of emails after they have signed up.
To bring traffic to your squeeze site, you can utilize a variety options, including paid ads as well as email marketing, social media and even physical marketing tools like business cards or flyers.
When someone has signed up to your lead magnet, it's crucial to follow up to them by sending them a series of emails. Through these messages, you'll be able to provide additional information about your product or service, establish trust with your customers and, eventually, present your sales pitch.
With a bit of effort, you can easily build your own online sales and marketing funnel that will help you make more sales and increase the size of your company. Marketing funnel after purchase.
Conclusion
Now that you know how to build an online sales and marketing funnel, its time to put this knowledge into practice. Keep in mind, the objective is to attract potential customers, transform them into leads, then nurture those leads into customers. Following the steps described in this article, you'll be well on your path to online successful sales.