Marketing Funnel Platform
How to Build an Online Advertising and Sales Funnel
A well-designed online marketing and sales funnel is essential for any company that wishes to succeed within the digital age. Through creating a funnel you will be able to ensure that your website is designed to convert in addition to ensuring that the marketing campaigns are targeted towards the right audience.
The sales funnel a procedure that guides potential customers from their initial awareness of your product or service until they make a purchasing. The term funnel is used because at each stage of the procedure, you'll lose some individuals who do not progress to the next stage.
There are four key elements of the online selling funnel
The term "awareness" refers to when potential customers begin to be aware of your service or product. They may be exposed to an advertisement, read a blog post or even receive an email marketing campaign. Marketing funnel platform.
Inquiry: Now that they are aware of your offering, they need to be interested in it. This is where you need to provide more information about the product you are offering and the benefits it can bring for them.
A decision: At this point, potential customers are ready to make a decision about whether or not to purchase your product. They could compare your service to other suppliers, read testimonials and look into pricing options.
Action Then, they take action and purchase your product.
What is a Sales and Marketing Funnel?
A sales funnel is a process that guides a buyer from initial exposure to the product or service, to the purchase decision. A sales funnel made by a sequence of steps designed to help potential buyers through the buying process from initial contact to after-purchase follow-up.
The aim of any sales funnel is to convert the most leads into paying customers as possible. Through guiding potential customers through a sequence of steps and ensuring that each step is optimized to conversion, businesses can increase their overall conversion rate and get more sales from the results of their online advertising efforts.
The steps in a typical sales funnel include:
1. Awareness: The client becomes aware of the service or product through advertising, word-of-mouth or other marketing strategies.
2. Affirmation: The client begins contemplating whether or not an item or service is suitable for them. Then, they begin looking into their options.
3. Choice: The consumer decides whether or not to purchase the item or service and makes their final decision.
4. Follow-up: The purchaser receives their purchase and can be reached for follow-up post-purchase (such as surveys of customer satisfaction or upsell/cross-sell offers).
The Benefits of Having an Advertising and Sales Funnel
The benefits of having a marketing and sales funnel are numerous however the main one is the ability to have a systematic way to convert potential customers into customers. It also lets you analyze your performance so that you can tweak your marketing and sales efforts for maximum effectiveness.
Another key benefits is that having a marketing and sales funnel lets you to segment your prospects so that you can tailor your messages.For instance, if are aware that a particular group of prospects are keen on a certain item it is possible to target your marketing efforts at those prospects in order to increase your chances of making a sale.
Additionally, a sales or marketing funnel could aid in saving time and money by automating certain processes involved in the sales process. For example, if you've got an email list of potential customers and you want to use autoresponders to send them automated messages offering discounts or other special deals for your services or products. This can help to increase sales without having to put into extra hours of labor. Marketing funnel platform.
How to Create an Online Advertising and Sales Funnel
In order to build an online sales and marketing funnel, it is necessary to know what a funnel is and how it functions. A funnel is a procedure that allows a customer to go from having awareness of the product or service you offer to becoming a customer who is paying for it. The idea is that at each stage in the funnel, you are offering more information and value to the consumer and eventually, this leads to a purchase.
Step 1: Create a Lead Magnet
The term "lead magnet" refers to an offer to opt-in that you use to generate leads for your business. The purpose of the lead magnet is to lure your visitors to exchange their contact information with you in order you can follow-up with them and sell them the products or services you offer.
There are many different types of lead magnets that you can create, but what's most crucial to do is ensure that the lead magnet you choose to use is something that your target public actually wants and also that it fulfills the promises it makes.
One of the most straightforward ways to make leads is to simply provide the prospect of a discount on your product or services. For example, if youre the web design expert, then you could offer a discount on your website design service to people who sign to your email list.
Another kind of lead magnet is an eBook or PDF guide. It could be a guide on how you can start an organization, how to lose weight, ways to save money and so on. It's all about things that will appeal to your target audience.
You could also create a workbook, checklist, cheat sheet, or other kind of downloadable resource that can help your target audience.
And finally, another popular type of lead magnet would be an online course or video training series. This type leads are great because it allows you to demonstrate your expertise and establish confidence with your customers in the process.
Step 2: Design A Landing Page
A landing page is a webpage that a person can arrive at or be able to land on. In marketing terms an ad is an individual web page created specifically for the purposes of marketing or advertising. It is distinct from your home page because it was specifically designed to prompt a particular behavior from your visitors, also known as a conversion.
Conversions can take a variety of forms, including signing up for a mailing list, registering for a free trial, making a purchase, or complete a contact form. The objective on your website's page for landing is to get your customers to take this action and there are certain factors that can help in encouraging them to do so.
Your landing page must have:
- A captivating headline that is unique and memorable.
- Visitors can use a form to fill in
- A powerful call-to action (CTA) that promotes conversion
- Images or videos that highlight your message or reinforce the benefits or characteristics of your product or service
- Simple design that's simple to navigate. Minimal distractions
- The capability to monitor conversions
Step 3: Create an Email Autoresponder Series
After you've created your landing page and have collected leads, you need to design an autoresponder email series that turns those leads into clients.
The sequence of emails you send to your autoresponders should be a series of 3-5 emails that begins with a welcome message , and continues through each step of your marketing and sales funnel.
At every stage of the funnel, you should provide your prospects with value-packed content that helps them move closer to becoming an actual customer. At the conclusion of your email autoresponder sequence, they must have a sense that the service or product is what they need and theyre looking to buy.
Here's a quick overview of the goals each email in your autoresponder sequence must accomplish:
Email 1: The Welcome Email The first email in your autoresponder sequence should include a welcoming announcement from your side to your subscribers. This is also a good opportunity to start building rapport by introducing yourself, and giving your subscribers a brief description of what they are likely to get from your emails.
Second Email: Your Issue Email In the 2nd email in your autoresponder series, its time to be more specific on the issue that your product or service solves. This is where you get your reader hooked by detailing the pain points that they're experiencing right now.
Email 3: A Solution-oriented Email third email, it's time to introduce your solution which is where you describe your product or service in more depth. This is also where you begin to provide the important details of how your product or service is used and why it's the most appropriate solution to your customer's problem.
Email 4: the social proof mail. In this email, you should offer social proof to show the reason why your product or service is the ideal solution to your client's needs. This could take the form of testimonials, case studies, or even reviews by other customers who have utilized your product or service.
Email 5: The Call to Action Email The last email in your autoresponder set-up should include strong and compelling call-to-action (CTA) which encourages your readers to act and purchase products or services. This could be in the form of a discount coupon an offer with a limited time period, or trial periods of free.
Step 4: Promote Your Lead Magnet
Once you've developed your lead magnet and designed the landing pages, it's time to advertise your offer.
The best way to promote your lead-generating product is to employ the two-step method: first, drive traffic to a page on which users can sign-up for your offer, and second you follow up with several emails once they sign up.
In order to drive people to your squeeze site, you can use a variety of strategies, including paid advertisements such as social media, email marketing as well as physical marketing tools like brochures or business cards.
Once someone has signed up for your lead magnet it's crucial to follow up with them through a sequence of emails. With these email messages you'll be able to provide additional information about your product or service, build trust with your audience and finally, make a sales pitch.
With a bit of effort, you can easily build an online sales and marketing funnel to help you increase sales and expand your business. Marketing funnel platform.
Conclusion
Once you've learned how to design an online sales and marketing funnel, it's time to put that knowledge into practice. Remember, the goal is to attract customers, then convert them into leads, and then help them become customers. By following the steps outlined in this guide, you'll be well on your way to achieving online sale success.