Marketing Funnel Powerpoint Template Free
How to build an online Sales and Marketing Funnel
Making an online sales and marketing funnel is crucial for any business looking to be successful within the digital age. By creating a funnel you can ensure your website is designed to convert along with ensuring your advertising campaigns are targeted at the correct group of customers.
Sales funnels are a process that guides potential customers right from the initial exposure to your service or product all the way to the purchase. Its called a funnel because at each step of the process, you will lose some individuals who do not progress to the next step.
There are four fundamental stages to the online selling funnel
In the case of awareness, this is the time when potential customers begin to be aware of your product or service. They might see an ad or read a blog post, or receive an email with a marketing message. Marketing funnel powerpoint template free.
At this point, they're aware of your offering, they need to be attracted to it. This is the time to provide more information on what you have to offer and why its valuable for them.
In this moment the potential buyers are in a position to decide whether or not to purchase your product. They might compare you to other providers, read reviews or research pricing alternatives.
Action Final step: They take action and purchase your product.
What is a Marketing and Sales Funnel?
Sales funnels are a process that takes a customer from the initial awareness of the product or service until the purchase decision. The sales funnel is made by a sequence of steps that are created to guide potential customers through the buying process beginning with initial contact, and continuing with after-purchase follow-up.
The aim of any sales funnel should be to turn as many leads into paying customers as many as you can. In guiding potential buyers through a series of steps and ensuring that each step is optimized for conversion, businesses can improve their conversion rate overall and make more money from your online campaigns.
The stages of a typical sales funnel are:
1. Awareness: Customers become aware of the product or service via advertising, word-of mouth or other marketing strategies.
2. Examining: The buyer begins considering whether or not that product or service is suitable for them. They begin to research the options available.
3. Decide: The customer chooses whether or not to purchase the product or service, and then takes the final decision.
4. Follow-up: Customers receive their purchase , and is contactable for follow-up after purchase (such as customer satisfaction surveys or cross-sell/upsell offers).
The benefits of having the Sales and Marketing Funnel
The advantages of having a sales and marketing funnel are many, but the most important one is that it allows you to create a system to convert prospects into customers. It also allows you to monitor your progress in order to fine-tune your marketing and sales techniques for maximum effectiveness.
A different key reason to use a sales and marketing funnel allows you to classify your prospects so that you can send them targeted messages.For instance, if know that a certain group of customers are attracted to a certain product then you can target your marketing efforts at those prospects in order to increase your chances of selling.
A sales and marketing funnel could assist you in saving time and money by automating some of the tasks involved in the sales process. For instance, if you've an email list of customers who are likely to purchase from you You can make use of autoresponders to send them automated messages that offer discounts or special deals on your products or services. This will help increase conversions without having to put into additional hours of work. Marketing funnel powerpoint template free.
How do you create an online marketing and sales funnel
To develop an online sales and marketing funnel, you must to comprehend what a channel is and how it works. A funnel is a process that guides a person from the initial awareness of your product or service to becoming an actual customer. The concept is that at each stage in the funnel, you are giving more information and benefits to your customer which ultimately leads to a sale.
Step 1: Design a Lead Magnet
A lead magnet is an opt-in offer which you can use to generate leads for your company. The purpose of an offer to entice your website users to exchange their contact information with you in order you can follow-up with them, and then sell them the products or services you offer.
There are numerous types of lead magnets are possible to design, but your most significant task is to make sure that the lead-in magnet you create is something that your target customers actually desires and is able to deliver on its promise.
One of the most straightforward ways to make an effective lead magnet is to offer discounts on your goods or services. For instance, if you're a web designer, then you could offer a special discount on your Web design and development services for people who sign on to your mailing list.
Another well-known lead magnet is an eBook or PDF guides. It could be a guide on how you can start an enterprise and lose weight, tips for saving money or even. The idea is that anything you write about will provide value to your target viewers.
You can also make a workbook, checklist, cheat sheet or any other type of printable resource that could be useful to your target audience.
And finally, another popular kind for lead magnets is the online course or video-based training series. This type that you offer as a lead-generator is a great choice because it allows you to display your knowledge and establish trust with your audience while at the same time.
Step 2: Design A Landing Page
A landing page is any web page that a visitor could arrive on. In marketing terms, a landing page is an independent web page created specifically for the purposes of advertising or marketing. It differs from your home page in that it has been designed to elicit a specific step from your visitors which is known as a "conversion.
Conversions can take a variety of types, including subscribing to newsletters, signing up for a trial offer, making a purchase, or complete a contact form. The goal on your website's page for landing is getting your visitors to take this action, and there are certain factors that can help in encouraging your visitors to do this.
Your landing page should have:
- A captivating headline that is unique and memorable.
- A form for visitors to fill out
- A clear call-to-action (CTA) that encourages conversions
- Videos or images that help are designed to reinforce your message. characteristics of your product or service
- A simple design that is simple to navigate. Minimal distractions
- The capability to monitor conversions
Step 3: Create an email Autoresponder Series
Now that youve built your landing page and collected leads, you need to design an autoresponder email series that turns the leads into buyers.
Your email autoresponder series should be a sequence of 3-5 emails that begins with a welcome message , and continues through each step of your sales and marketing funnel.
At every stage of the funnel, you must be providing your leads with relevant content that can help them move closer to becoming a buyer. At the end of your email autoresponder sequence, they must have a sense that the service or product is exactly what they want and eager to purchase.
Here's a quick outline of what each email in your autoresponder sequence must accomplish:
Email 1 The Welcome Email first email you send out in your autoresponder collection should consist of a welcome message from you to your subscriber. It is also an excellent occasion to start building rapport by introducing yourself to them and giving your subscribers a brief description of what they are likely to get from your emails.
Mail 2: The Problem Email In the second email of your autoresponder series, it's time to start getting more specific about the problem that your product or service addresses. This is where you begin to engage your readers by explaining the problems that theyre currently experiencing.
Email 3: The Solution Email In the 3rd email, you're now ready to explain your solution. This is where you describe your product or service in greater specific terms. This is also when you begin to provide the important details about the way your product or service operates and what makes it the most appropriate solution to the issue.
Email 4: the social proof mail. In this email, you should give proof of social connections that proves that your product or service is the best solution to your client's needs. This could be in the form of testimonials, case studies or even feedback from customers who have utilized your product or service.
Email 5: Call-to-Action Email The last email of your autoresponder sequence should contain strong and compelling call-to-action (CTA) that entices your reader to take action and purchase your product or service. This could come in the form of a discount voucher or offer that is limited in time, or a free trial period.
Step 4: Use Your Lead Magnet to Market Your Lead
Now that you've designed your lead magnet as well as the landing pages, it's time to promote your offer.
The best way to promote your lead magnet through the two-step method: first, drive traffic to a squeeze page where they can sign up to your offer. Second to follow up with a series of emails after they sign up.
In order to drive people to your squeeze pages, you can employ a range options, including paid ads such as social media, email marketing and even physical marketing tools like postcards, flyers or even business cards.
Once someone has signed-up to your lead magnet, it is important to follow-up to them by sending them a series of emails. Through these messages, you can provide additional information about your service or product, establish trust with your customers and, eventually, present an effective sales pitch.
With a little effort You can build your own online sales and marketing funnel to help you make more sales and increase the size of your business. Marketing funnel powerpoint template free.
Conclusion
Now that you know how to construct an online sales and marketing funnel, it's time to put your knowledge into practice. Keep in mind, the objective is to attract customers, convert them into leads, and finally keep those leads in the loop until they become customers. If you follow the steps laid out in this guide, youll be well on your way to reaching online sale success.