Marketing Funnel Template Keynote
How to Build an Online marketing and sales funnel
Building an online marketing and sales funnel is essential for any business hoping to prosper within the digital age. By creating a funnel you can ensure that your website is designed to convert along with ensuring your advertising efforts are targeted at the correct target audience.
An effective sales funnel a process that takes potential customers from their initial awareness of your service or product until they make a buying. The name funnel comes from the fact that at each step of the process, you will lose some people who aren't able to move to the next phase.
There are four essential stages to the online sale funnel
Awareness: This is when potential customers begin to be aware of your service or product. They may be exposed to an advertisement or read a blog article or receive an email with a marketing message. Marketing funnel template keynote.
Interest: Now that theyre aware of your product, they need to be interested in the product. This is where you need to provide additional information regarding what you offer and the reasons why it is valuable to them.
In this moment prospective customers are prepared to decide whether or how they will purchase your product. They might look at your products against other suppliers, read testimonials or review pricing options.
Action: Finally, they take actions and purchase your product.
What is a Sales and Marketing Funnel?
Sales funnels are a process that helps a person go from initial exposure to an item or service to the decision to purchase. Sales funnels are comprised up of a set of steps designed to help potential buyers through the decision-making process, starting with the initial contact and ending with following-up post-purchase.
The purpose of a good funnel to sell is convert as many leads to paying customers as possible. In guiding potential buyers through a sequence of steps, and ensuring that each step is optimized to conversion, companies can boost their overall conversion rate and make more money from marketing efforts. online advertising efforts.
The typical steps of a sales funnel include:
1. Awareness: The customer becomes aware of the product or service via advertising, word-of mouth or other marketing strategies.
2. Inquiry: The consumer begins considering whether or not this product/service is the right one for them. Then, they begin looking into the options available.
3. Decision: The buyer decides whether or not they want to purchase the item or service and they make their final decision.
4. Following-up: The buyer receives their purchase and may be contactable for follow-up after purchase (such as surveys of customer satisfaction or upsell/cross-sell promotions).
The Benefits of Having the Sales and Marketing Funnel
The advantages of having a sales and marketing funnel are numerous, but the most important one is that it allows you to use a structured approach to convert prospects into customers. It also allows you to track your results so that you can tweak your marketing and sales techniques to get the most impact.
The other key advantage is the fact that a marketing and sales funnel lets you to categorize your customers so that they receive targeted messages.For instance, if you are aware that a particular group of customers are interested in a specific product it is possible to target your marketing efforts to them in order to increase your chances of making a sale.
Finally, a sales and marketing funnel could assist you in saving time and money through automation of certain processes involved in the sales process. For instance, if you have an list of email addresses of potential customers You can make use of autoresponders to send them automatic messages offering discounts or special deals on your products or services. This can help to increase the number of conversions, without having to put in extra hours of work. Marketing funnel template keynote.
How do you build an online Advertising and Sales Funnel
To create an online sales and marketing funnel, you need to understand what a funnel is and how it works. A funnel is a process that allows a customer to go from having awareness of the product or service you offer to becoming an actual customer. The concept is that at every stage of the funnel, you are giving more information and worth to the client that eventually lead to a purchase.
Step 1: Design an effective Lead Magnet
A lead magnet is an opt in offer which you can use to generate leads for your company. The goal of the lead magnet is to lure your users to exchange their contact information with you, so that you can follow up with them, and then sell them the products or services you offer.
There are a variety of lead magnets you can create, but what's most crucial to do is ensure that the lead magnet you choose to use is something that your target audience actually wants and is able to deliver on its promise.
One of the easiest methods to build a lead magnet is to simply provide an offer of discount on your items or services. If, for instance, you're a web designer, you might offer a discount on your Web design and development services for anyone who signs to your email list.
Another type of lead magnet is an eBook or PDF guides. It could include a tutorial on how you can start a business and lose pounds, or how to save money and so on. The idea is that anything you write about will be beneficial to your target audience.
It is also possible to create a workbook, checklist, cheat sheet, or any other kind of downloadable resource that will be beneficial to your target group of readers.
And finally, another popular kind of lead magnet would be an online course or video-based training series. This type leads are ideal because it lets you show off your expertise and establish trust with your audience in the process.
Step 2: Create an landing page
A landing page can be defined as any web page that a visitor is able to arrive or get to. In terms of marketing it is an independent web page designed specifically for the purpose of marketing or advertising. It differs from your homepage in that it was designed to elicit a specific behavior from your visitors, which is known as a "conversion.
Conversions can take a variety of ways, like signing up to a newsletter, signing up for a free trial or making a purchase or making contact via a form. The objective of your landing page is getting your customers to take this step, and there are certain aspects that will assist in getting users to take action.
Your landing page should contain:
- A captivating headline that is unique and memorable.
- Visitors can use a form to fill in
- A strong call-to-action (CTA) that can encourage conversions
- Videos or images that help reinforce your message Benefits or the features of your service
- Simple design that's simple to navigate.
- The capability to monitor conversions
Step 3. Create an Email Autoresponder Series
Now that you have created your landing page, and collected leads, its time to design an autoresponder email series that will turn the leads into buyers.
Your email autoresponder series should consist of 3-5 emails that begin with a welcome email and goes through every stage of your sales and marketing funnel.
Each step in the funnel, you must provide your prospects with content that is valuable and helps them to become a customer. By the time they reach the end of your autoresponder sequence, they must have a sense that the service or product is what they require and eager to purchase.
Here's an overview of what each email from your autoresponder series will accomplish:
Email 1: The Welcome Email The first email you send out in your autoresponder series should be a welcoming announcement from your side to your subscribers. It's also a good chance to establish a rapport by introducing yourself and giving them a brief overview of what they will get from your messages.
Mail 2: The Problem Email In the 2nd email in your autoresponder sequence, it's time to start getting more specific about the problem that your service or product solves. This is the moment when you can really begin to engage your reader by providing the issues that theyre currently experiencing.
Email 3 A Solution-oriented Email third email, you'll need to present your solution, which is where you describe your product or service in more detail. It is also the moment to start getting into the meaty details about the way in which your product or service works and why its the best solution for your client's issue.
Email 4 the social proof mail In this fourth email, you should give proof of social connections that proves the reason why your product or service is the best solution for their issue. This could be in the form of testimonials, case studies or even reviews from other clients who have tried their product.
Email 5: The Call-to-Action Email The last email in your autoresponder series should be an effective call-to action (CTA) that entices readers to take action and purchase the product. It could take the form of a discount code, limited-time offer, or free trial.
Step 4 4. Promote Your Lead Magnet
Now that you've designed your lead magnet and created your landing page you're ready to advertise your offer.
The best method of promoting your lead-generating product is through two steps to first drive visitors to a page on which they can sign-up to your offer. Second, follow up with a series of emails after the sign-up.
In order to drive people to your squeeze pages, you can employ a range options, including paid ads and email marketing, social media, and even physical marketing materials such as postcards, flyers or even business cards.
Once someone has signed-up for your lead magnet, it's important to follow up with them via a series of emails. These emails you can provide more information about your product or service to increase trust among your target audience and finally, make your sales pitch.
With only a small amount of effort it is easy to create the online marketing and sales funnel to help you achieve more sales and boost your company. Marketing funnel template keynote.
Conclusion
Now that you know how to build an online marketing and sales funnel, you're ready to put it into practice. Rememberthat the purpose is to draw in potential customers, turn them into leads, and finally help them become customers. Following the steps described in this guide, youll be well on your path to online successful sales.