Mike Zeller Sales Funnel
How to Build an Online Sales and Marketing Funnel
A well-designed online sales and marketing funnel is vital for any company that wishes to be successful within the digital age. When you create a funnel, you can ensure your site is optimized for conversions in addition to ensuring that the marketing efforts are targeted to the appropriate people.
The sales funnel a procedure that takes potential buyers from their initial awareness of your product or service up to purchase. Its called a funnel because at every stage of the process, you lose some customers who don't move on to the next stage.
There are four fundamental stages to an online sale funnel
The term "awareness" refers to the time when potential customers begin to be aware of your service or product. They may be exposed to an advertisement, read a blog post or receive an email with a marketing message. Mike zeller sales funnel.
At this point, they're aware of your product it is essential that they are interested in it. This is where you need to provide more information regarding what you offer and the reasons why it is valuable to them.
In this moment the potential buyers are in a position to make a decision about whether or not to buy your product. They could compare your service to other suppliers, read testimonials and look into pricing options.
Action Then, they take action and buy your product.
What is a Marketing and Sales Funnel?
An effective sales funnel a process which guides a client from their initial understanding of the product or service, to the decision to purchase. The sales funnel is made by a sequence of steps that are created to guide potential customers through the process of making a purchase, starting with the initial contact and ending with following-up post-purchase.
The purpose of a good funnel to sell is turn as many leads to paying customers as much as they can. By taking potential customers through a series of steps and ensuring that each step is optimized to conversion, businesses can improve their overall conversion rate and get more sales from the results of their online promotional efforts.
The steps in a typical sales funnel are:
1. Awareness: The client becomes aware of the product or service by way of advertising, word-ofmouth or other marketing strategies.
2. Consideration: The customer starts thinking about whether or not that product or service is suitable for them. They begin to research their options.
3. Choice: The consumer decides whether or not they want to purchase the item or service and they make their final decision.
4. Following-up: The buyer receives their purchase and can be contactable for follow-up after purchase (such as customer satisfaction surveys or upsell/cross-sell promotions).
The Benefits of Having A Marketing and Sales Funnel
The benefits of having a marketing and sales funnel are numerous but the primary one is the ability to create a system to turn prospects into customers. It also allows you to track your results so that you can fine-tune your marketing and sales techniques to get the most impact.
An additional key reason to use a marketing and sales funnel allows you to categorize your customers so that you can target them with messages.For instance, if are aware that a particular group of customers are attracted to a certain product then you can target your marketing efforts towards the group to increase your chances of making a sale.
A sales and marketing funnel could help you save time and money by automatizing some of the tasks involved in the sales process. For instance, if your company has an list of email addresses of potential customers and you want to use autoresponders for sending them automated messages offering discounts or other special deals on your products or services. This will increase the number of conversions, without having to put into extra hours of labor. Mike zeller sales funnel.
How do you build an online Selling and Marketing Funnel
To develop an online sales and marketing funnel, it is necessary to know what a funnel is and how it operates. A funnel is a process that takes someone from initial awareness of your product or service to becoming a paying customer. The concept is that at every stage of the funnel, you're giving more information and value to the customer that eventually lead to a sale.
Step 1: Create a Lead Magnet
The term "lead magnet" refers to an opt in offer that you utilize to create leads for your company. The purpose of a lead magnet is to lure your visitors to exchange their contact information with you so you can follow-up with them, and then sell them your products or services.
There are various kinds of lead magnets that you can design, but one of the main things to do is make sure that the lead-in magnet you create is something your target public actually wants and it is also delivering on its promise.
One of the most straightforward ways to create leads is to offer discounts on your goods or services. For instance, if you're Web designer you could offer a discount on your web design services to people who sign up for your email list.
Another kind of lead magnet is an eBook or PDF guides. This could be a guide on how you can start a business or shed weight, ways to save money and so on. The idea is that anything you write about will appeal to your target readers.
You could also create a workbook, checklist, cheat sheet or any other type of downloadable resource that will help your target viewers.
A third and most popular kind of lead magnet would be an online course or video training series. This type of lead magnet great as it allows you to show off your expertise and establish trust with your audience simultaneously.
Step 2: Create A Landing Page
A landing page can be defined as any website that visitors could land on. In marketing terms an ad is an individual web page made specifically for the needs of advertising or marketing. It is distinct from your homepage because it was designed to elicit a specific action from your visitors, known as a conversion.
Conversions can take many types, including subscribing for a mailing list, signing up for a trial offer purchasing a product, or making contact via a form. The goal to create a landing page on which to convince your users to take this step There are certain aspects that will assist in getting users to take action.
Your landing page should include:
- A compelling and original headline
- Visitors can use a form to fill out
- A compelling call-to-action (CTA) which encourages conversions
- Videos or images that help will reinforce your message. characteristics of your product or service
- A simple design that is simple to navigate. Minimal distractions
- The capability to monitor conversions
Step 3: Create an email Autoresponder Series
After you've created your landing page and collected leads, it's time to create an email autoresponder sequence that will convert the leads into buyers.
The sequence of emails you send to your autoresponders should be a series of 3-5 emails that start with a welcome message , and moves through the various stages of your sales and marketing funnel.
At every stage of the funnel, you must provide your prospects with content that is valuable and helps them become a client. By the time they reach the end of your email autoresponder sequence, they must feel confident that the product you offer is exactly the thing they're looking for and willing to purchase.
Heres an overview of what every email from your autoresponder series should achieve:
Email 1: The Welcome Email The first message in your autoresponder set should serve as a welcoming announcement from your side to your subscribers. It is also an excellent chance to establish a rapport by introducing yourself to them and giving the subscriber a brief summary of what they will get from your messages.
Email 2: The Issue Email In the second email in your autoresponder series time to start getting more specific with regards to the problem that your service or product solves. This is where you really begin to engage your readers by describing the issues that theyre currently experiencing.
Email 3:"The Solution" Email. In this third email, you're now ready to showcase your solution. This is where you talk about your service or product in more specific terms. This is also the time to begin to get into the meaty details of how your service or product is used and why it's the best solution for their problem.
Email 4: The social proof email. In this fourth email, you want to give proof of social connections that proves the reason why your product or service is the best solution to the issue. This could be in the form of case studies, testimonials or even testimonials from customers who have used their product.
Email 5: The Call to Action Email The last email of your autoresponder sequence should contain strong and compelling call-to-action (CTA) which encourages your reader to take action and buy products or services. This could come in the form of a discount voucher or limited-time offer or the free trial period.
Step 4 Step 4: Promote Your Lead Magnet
Now that you've designed your lead magnet, and you've designed your landing page it's time to advertise your product.
The best method of promoting your lead-generating product is to employ a two-step process to first drive visitors to a squeeze page where users can sign-up for your special offer. Second, follow up with an email series after they sign up.
To get people to your squeeze pages, you can use a variety of strategies, including paid advertisements as well as social media, email marketing, and even physical marketing materials such as business cards or flyers.
Once someone has signed-up for your lead magnet it's essential to follow up to them by sending them a series of emails. These emails you can provide additional information about your service or product, build trust with your audience and then make a sales pitch.
With a little effort with a little effort, you can create the online marketing and sales funnel that will allow you to close more sales and grow your business. Mike zeller sales funnel.
Conclusion
If you've learned the best way to construct an online sales and marketing funnel, it's time to put this knowledge into action. Remember, the goal is to attract potential customers, transform them into leads, and finally nurture those leads into customers. If you follow the steps laid out in this post, you'll be well on the way to becoming successful in online selling success.