Mortgage Sales Funnels
How do you create an online Sales and Marketing Funnel
The creation of an online marketing and sales funnel is crucial for any company that wishes to succeed in the digital age. Through creating a funnel you can make sure that your site is optimized for conversions in addition to ensuring that the marketing campaigns are targeted to the appropriate group of customers.
Sales funnels are a method that takes potential buyers from the moment they first become aware of your product or service all the way to the purchase. The name funnel comes from the fact that at each stage of the process, you lose some individuals who do not progress to the next step.
There are four essential stages to the online sales funnel:
It's when prospective customers learn about your product or service. They may see an advertisement or read a blog article, or receive an email campaign to promote your business. Mortgage sales funnels.
At this point, they're aware of your offering, they need to be interested in the product. This is the time to give additional information on what you have to offer and why its valuable to them.
A decision: At this point prospective customers are prepared to make a decision about whether or not they want to purchase your product. They may compare your product to other brands, read reviews or review pricing options.
Action Take actions and purchase your product.
What is a Marketing and Sales Funnel?
A sales funnel is a method that guides a buyer through the initial experience of a product or service through the decision to purchase. A sales funnel made up of a set of steps that are designed to help potential buyers through the process of making a decision, from the initial interaction to following-up post-purchase.
The purpose of a good sales funnel should be to turn as many leads into paying customers as much as they can. By taking potential customers through a sequence of steps, and ensuring that each step is optimized for conversion, businesses can increase their conversion rate overall and gain more revenue from your online advertising efforts.
The steps in a typical sales funnel include:
1. Awareness: The customer becomes aware of the product or service via advertising, word-of mouth or other marketing strategies.
2. Affirmation: The client begins contemplating whether or not an item or service they are considering is appropriate for them. Then, they begin looking into the options available.
3. Choice: The consumer decides whether or no to purchase the product or service, and then takes the final decision.
4. Follow-up: The purchaser receives the purchase and may be contactable for follow-up after purchase (such as surveys to gauge customer satisfaction or cross-sell/upsell offers).
The Benefits of Having the Sales and Marketing Funnel
The benefits of having a marketing and sales funnel are many however the main one is the fact that it allows you to have a systematic way to convert potential customers into customers. It also lets you analyze your performance so that you can tweak your marketing and sales efforts for maximum impact.
The other key benefits is that having a sales and marketing funnel lets you to classify your prospects so that you can tailor your messages.For instance, if know that a certain group of prospects is keen on a certain item then you can target your marketing efforts to them in order to increase your chances of making a sale.
Additionally, a sales or marketing funnel can also help you save time and money by automating certain processes involved in the sales process. For instance, if you have an email list of potential customers You can make use of autoresponders to automatically send messages with discounts or special offers for your services or products. This can help to increase the number of conversions, without having to put in additional hours of effort. Mortgage sales funnels.
How to Create an Online marketing and sales funnel
To create an online sales and marketing funnel, it is necessary to be aware of what a funnel is and how it works. A funnel is the process which takes someone from a first awareness of the product or service you offer to becoming a paying customer. The idea is that at each stage in the funnel, you're giving more information and value to the customer and eventually, this leads to a purchase.
Step 1: Design an effective Lead Magnet
Lead magnets are an opt in offer which you can use to generate leads for your company. The objective of the lead magnet is to lure your users to exchange their contact information with you, so you can follow-up with them and sell them your services or products.
There are numerous types of lead magnets you can make, however your most significant task to do is make sure that the lead magnet you choose to use is something that your target customers actually desires and also that it fulfills the promises it makes.
One of the most straightforward ways to make a lead magnet is to offer the prospect of a discount on your product or services. For example, if youre an internet designer you can offer a discounted rate on your designs to people who sign to your email list.
Another type of lead magnet is an eBook or PDF guides. It could include a tutorial on how to begin an organization, how to lose weight, tips for saving money, etc. The idea is that anything you write about will appeal to your target readers.
You can also make your own workbook, checklist, cheat sheet, or other kind of downloadable resource that will help your target group of readers.
Another popular type of lead magnet is an online course or video-based training series. This kind that you offer as a lead-generator is a great choice because it allows you to demonstrate your expertise and build confidence with your customers in the process.
Step 2: Design a Landing Page
A landing site is any website that a user can arrive at or be able to land on. In terms of marketing, a landing page is an individual web page made specifically for the needs of advertising or marketing. It is distinct from your main page because it was specifically designed to prompt a particular response from your customers, which is known as a "conversion.
Conversions can take a variety of forms, including signing up to an email newsletter, registering for a trial offer and making a purchase or using a contact form. The purpose on your website's page for landing is getting your visitors to take the step and there are a few elements that will help encourage them to do so.
Your landing page should have:
- A compelling and original headline
- A form for visitors to fill in
- A compelling call-to-action (CTA) which encourages conversions
- Images or videos that highlight your message or reinforce the benefits or characteristics of your product or service
- A simple design that is easy to navigate Minimal distractions
- The ability to track conversions
Step 3: Create an email Autoresponder Series
Now that youve built your landing page and collected leads, its time to create an email autoresponder series that will turn those leads into clients.
Your autoresponder email series must consist of 3-5 emails that begin with a welcome email and goes through every stage of your sales and marketing funnel.
At every stage of your funnel, you should be providing your customers with value-packed content that helps them get closer to becoming an actual customer. By the time they reach the conclusion of your email autoresponder series they should have a sense that the service or product is what they need and theyre willing to purchase.
Here's a quick outline of what each autoresponder email must accomplish:
Email 1 The Welcome Email first email in your autoresponder series should be a welcome message from you to your subscriber. It's also a good opportunity to begin building trust by introducing yourself, and giving them a brief overview of what they can expect from your emails.
Mail 2: The Problem Email In the second email in your autoresponder series, its time to get more specific with regards to the problem that your product or service can solve. This is when you get your reader hooked by describing the issues that they're currently experiencing.
Email 3:"The Solution" Email. In this third email, you're now ready to introduce your solution which is where you discuss your product or service in more in depth. This is also the time to begin to go into the more in-depth details about the way in which your product or service is used and why it's the ideal solution to your customer's problem.
Email 4 Social proof emails. In this email, it is important to present social proof that demonstrates the reason why your product or service is the most effective solution to their problem. This could take the form of testimonials, case studies, or even reviews by other customers who have utilized their product.
Email 5: Call-to-Action Email The last email in your autoresponder sequence should contain strong and compelling call-to-action (CTA) that entices your reader to take action and purchase the product. This could take the form of a discount code or limited-time offer or trial periods of free.
Step 4: Promote Your Lead Magnet
After you've created your lead magnet, and you've designed your landing page you're ready to advertise your product.
The best way to advertise your lead magnet by using an approach that is two-pronged First, you should drive people to a page on which users can sign-up for your offer. Then to follow up with an array of emails following you sign them up.
To drive traffic to your squeeze page, you can use a variety of strategies, including paid advertisements as well as email marketing, social media, and even physical marketing materials such as postcards, flyers or even business cards.
Once someone has signed-up for your lead magnet it's crucial to follow up with them with a series of emails. With these email messages you can provide additional information about your product or service as well as create trust with your customer and finally, make an offer to sell.
With a little effort You can build your own online marketing and sales funnel that will help you achieve more sales and boost your company. Mortgage sales funnels.
Conclusion
Now that you know how to build an online sales and marketing funnel, it's time to put this knowledge into practice. Keep in mind, the objective is to entice potential customers, then convert them to leads, and help them become customers. Following the steps described in this guide, you'll be well on the path to online sale success.