Network Marketing Funnel Template
How to Build an Online Advertising and Sales Funnel
Making an online marketing and sales funnel is crucial for any company that wishes to succeed within the digital age. Through creating a funnel you can ensure that your website is optimized for conversions in addition to ensuring that the marketing campaigns are targeted towards the right people.
Sales funnels are a procedure that takes potential customers right from the initial exposure to your product or service up to the purchase. It is called a funnel due to the fact that at every stage of the process, you lose some individuals who do not progress to the next step.
There are four essential steps to an online sale funnel
It's when prospective customers learn about your product or service. They may be exposed to an advertisement, read a blog post, or receive an email with a marketing message. Network marketing funnel template.
Inquiry: Now that they are aware of your product and are aware of it, they should be attracted to the product. This is the time to give more information on what you have to offer and the reasons why it is valuable for them.
A decision: At this point the potential buyers are in a position to make a decision about whether or not they want to purchase your product. They may compare your product to other companies, read reviews, or look at pricing alternatives.
Action: Finally, they take action and purchase your product.
What is a Marketing and Sales Funnel?
Sales funnels are an approach that guides a buyer through the initial experience of the product or service, to the purchase decision. The sales funnel is made up of a series of steps designed to help potential buyers through the process of making a purchase, beginning with initial contact, and continuing with the follow-up after purchase.
The aim of any funnel to sell is convert as many leads into paying customers as quickly as is possible. Through guiding potential customers through a sequence of steps and making sure that every step is optimized for conversion, businesses can increase their overall conversion rate and get more sales from the results of their online promotional efforts.
The typical steps of a sales funnel include:
1. Awareness: The client becomes aware of the service or product via advertising, word-of mouth or other forms of marketing.
2. Examining: The buyer begins thinking about whether or not an item or service is the right one for them. Then, they begin looking into the options available.
3. Decision: The buyer decides whether or no to purchase the product or service and makes their final decision.
4. Follow-up: The purchaser receives their purchase , and is reached for follow-up post-purchase (such as surveys of customer satisfaction or upsell/cross-sell offers).
The benefits of having an Advertising and Sales Funnel
The benefits of having a sales and marketing funnel are numerous however the main one is the ability to use a structured approach to convert prospects into customers. It also allows you to keep track of your results so that you can fine-tune your marketing and sales techniques to maximize the impact.
Another key reason to use a marketing and sales funnel lets you to identify your potential customers in order that you can send them targeted messages.For example, if you know that a certain group of prospects are interested in a specific product it is possible to target your marketing efforts towards these prospects to improve your chances of selling.
A sales and marketing funnel could assist you in saving time and money by automatizing some of the aspects of the sales process. For example, if you've got an list of email addresses of potential customers and you want to use autoresponders to send them automated messages offering discounts or special discounts on your products or services. This could help boost the number of conversions, without having to put into extra hours of labor. Network marketing funnel template.
How to Build an Online Advertising and Sales Funnel
In order to build an online sales and marketing funnel, you must to be aware of what a funnel is and how it works. A funnel is the process that allows a customer to go from having awareness of your product or service to becoming a regular customer. The concept is that at every stage of the funnel, you're providing more information and benefits to your customer, which eventually leads to a sale.
Step 1: Create an Lead Magnet
A lead magnet is an opt in offer that you utilize to create leads for your company. The purpose of the lead magnet is to get your site users to exchange their contact information with you so that you can follow up with them, and then sell them your services or products.
There are a variety of lead magnets you can make, however one of the main things to do is ensure that your lead magnet is something your target people actually want and it is also delivering on the promises it makes.
One of the most straightforward methods of creating leads is to provide discounts on your goods or services. For instance, if you're a web designer, you can offer a discount on your Web design and development services for those who sign up for your email list.
Another well-known lead magnet is one that is an eBook or PDF guide. It could be a guide on how you can start a business or lose weight, how to save money or even. Basically, anything that would provide value to your target audience.
You could also create a workbook, checklist, cheat sheet or any other kind of printable resource that could be helpful to your target viewers.
Another popular kind that is a lead magnet can be described as an online course or video-based training series. This kind of lead magnet ideal because it lets you display your knowledge and establish trust with your viewers while at the same time.
Step 2: Create A Landing Page
A landing page can be defined as any website that visitors is able to arrive or land on. In marketing terms, a landing page is an independent web page specially designed for the use of marketing or advertising. It differs from your homepage because it was developed to encourage a specific action from your visitors, known as a conversion.
Conversions can come in a variety of forms, including signing up to newsletters, signing up for a free trial or making a purchase or filling out a contact form. The aim of your landing page is getting your users to take this step and there are a few elements that will help encourage visitors to make the necessary changes.
Your landing page should include:
- A captivating headline that is unique and memorable.
- Visitors are given a form to complete
- A clear call-to-action (CTA) that encourages conversions
- Images or videos that are designed to reinforce your message. characteristics of your product or service
- Simple design that is simple to navigate. Minimal distractions
- The capability to monitor conversions
Step 3. Create an Email Autoresponder Series
Now that you have created your landing page, and collected leads, you need to develop an email autoresponder series that can turn these leads into customers.
Your autoresponder email series must be a series of 3-5 emails that begins with a welcome message , and moves through the various stages of your sales and marketing funnel.
Each step in the funnel, you must provide your prospects with content that is valuable and helps them move closer to becoming a client. At the end of your autoresponder series they should feel confident that the product you offer is the thing they're looking for and ready to buy.
Here's an overview of what each email in your autoresponder sequence is expected to accomplish:
Email 1: The Welcome Email The first autoresponder email in your series should be a welcoming announcement from your side to your subscribers. This is also a great occasion to start building rapport by introducing yourself to them and giving your subscribers a brief description of what they will get from your messages.
Second Email: Your Problem Email In the 2nd email in your autoresponder series, its time to be more specific on the issue that your service or product solves. This is the moment when you can really begin to engage your reader by detailing the pain points they are currently facing.
Email 3 A Solution-oriented Email third email, you're now ready to showcase your solution. This is where you talk about your product or service in greater detail. This is also when you begin to provide the important details about how your product or service works and why its the best solution for your customer's problem.
Email 4 the social proof mail. In this fourth email, you should present social proof that demonstrates why your product or service is the most effective solution to their issue. This could take the form of case studies, testimonials or even testimonials from customers who have utilized your product or service.
Email 5: The Call-to-Action Email The final email in your autoresponder series should be strong and compelling call-to-action (CTA) that encourages readers to take action and purchase your product or service. It could take the form of a discount code, limited-time offer, or free trial.
Step 4: Promote Your Lead Magnet
Now that you've designed your lead magnet as well as your landing page it's time to advertise your product.
The best way to advertise your lead magnet through an approach that is two-pronged first, bring traffic to a squeeze page , where they can sign up for your offer, and second, follow up with an array of emails following they have signed up.
In order to drive people to your squeeze site, you can make use of a variety options, including paid ads, social media, email marketing as well as physical marketing tools like brochures or business cards.
When someone has signed up for your lead magnet, it's essential to follow up with them through a sequence of emails. Through these messages, you'll be able to provide more information about your product or service and increase trust among your target audience and then make your sales pitch.
With only a small amount of effort You can build your own online sales and marketing funnel that will allow you to increase sales and expand your company. Network marketing funnel template.
Conclusion
Once you've learned how to construct an online sales and marketing funnel, its time to put it into action. Keep in mind, the objective is to attract customers, convert them into leads, and finally nurture those leads into customers. If you follow the steps laid out in this post, you'll be well on the way to achieving online sales success.