One Funnel Away Challenge Facebook
How to build an online marketing and sales funnel
A well-designed online sales and marketing funnel is crucial for any business looking to be successful today in the digital age. By creating a funnel you can make sure that your website is optimized to increase conversions as well as that marketing campaigns are targeted to the appropriate group of customers.
An effective sales funnel a method that guides potential customers right from the initial exposure to your product or service up to buying. The name funnel comes from the fact that at every stage of the procedure, you'll lose some people who aren't able to move to the next step.
There are four fundamental phases to the online selling funnel
The term "awareness" refers to when prospective customers learn about your service or product. They may view an ad, read a blog post or receive an email marketing campaign. One funnel away challenge facebook.
At this point, they're aware of your offering and are aware of it, they should be attracted to the product. This is where you need to give additional information on what you have to offer and why its valuable to them.
A decision: At this point potential buyers are ready to decide whether or not to purchase your product. They may compare your product to other companies, read reviews or research pricing options.
Action Final step: They take actions and purchase your product.
What is a Marketing and Sales Funnel?
Sales funnels are a procedure that takes a customer from initial exposure to the product or service, to the purchase decision. It is made up of a set of steps that are designed to guide potential customers through the process of making a purchase, from initial contact to after-purchase follow-up.
The goal of any good sales funnel is to turn the most leads into paying customers as many as you can. By taking potential customers through a sequence of steps and ensuring that each step is optimized to conversion, businesses can increase their conversion rate in general and get more sales from your online marketing efforts.
The typical steps of a sales funnel are:
1. Awareness: The consumer becomes aware of the product or service by way of advertising, word-ofmouth or other forms of marketing.
2. Consideration: The customer starts to think about whether this product/service is suitable for them. They begin to research their options.
3. Decision: The buyer decides whether or no to buy the product or the service, and then takes the final decision.
4. Follow-up: The customer receives their purchase and may be contactable for follow-up after purchase (such as customer satisfaction surveys or cross-sell/upsell offers).
The benefits of having an Advertising and Sales Funnel
The advantages of having a sales and marketing funnel are many, but the most important one is that it allows you to use a structured approach to convert your prospects into buyers. It also lets you analyze your performance to help you fine-tune your marketing and sales strategies to maximize the impact.
The other key benefit is that a sales and marketing funnel gives you a way to identify your potential customers in order that you can send them targeted messages.For instance, if you know that a certain group of customers are attracted to a certain product it is possible to target your marketing efforts towards these prospects to improve your chances of selling.
In the end, a sales and marketing funnel can also aid in saving time and money by automating certain activities involved in the sale process. For example, if you've got an email list of potential customers then you can utilize autoresponders to send them automatic messages with discounts or special offers on your products or services. This could help boost conversions without putting in extra hours of work. One funnel away challenge facebook.
How do you build an online Selling and Marketing Funnel
To develop an online sales and marketing funnel, it is necessary to understand what a funnel is and how it functions. A funnel is the process which takes someone from a first awareness of the product or service you offer to becoming an actual customer. The concept is that at each stage in the funnel, you're providing more information and worth to the client which ultimately leads to a purchase.
Step 1: Create an effective Lead Magnet
Lead magnets are an opt-in offering that you use to generate leads for your company. The purpose of the lead magnet is to convince your visitors to exchange their contact information with you in order that you can follow up with them, and then sell them your products or services.
There are various kinds of lead magnets you can create, but the most important thing to do is ensure that the lead magnet you choose to use is something your target public actually wants and is able to deliver on its promises.
One of the most straightforward ways to make leads is to provide discounts on your goods or services. If, for instance, you're Web designer you can provide a discount on website design service to those who sign up to your email list.
Another well-known lead magnet is one that is an eBook or PDF guide. This could be a guide on how to begin your own business and lose weight, tips for saving money and so on. Basically, anything that would appeal to your target public.
It is also possible to create an outline, workbook, cheat sheet or any other type of downloadable resource that will be useful to your target group of readers.
And finally, another popular type that is a lead magnet can be described as an online course or video training series. This type of lead magnet is great because it allows you to display your knowledge and establish trust with your viewers while at the same time.
Step 2: Design a Landing Page
A landing page is any website that visitors is able to arrive or be able to land on. In terms of marketing, a landing page is a separate web page made specifically for the needs of marketing or advertising. It is distinct from your homepage in that it has been developed to encourage a specific step from your visitors which is known as a "conversion.
Conversions can take a variety of forms, including signing up to a newsletter, signing up for a free trial or making a purchase or filling out a contact form. The aim to create a landing page on which to convince your users to take this step, and there are certain elements that will encourage users to take action.
Your landing page should contain:
- A striking and unique headline
- Visitors are given a form to fill in
- A powerful call-to action (CTA) that can encourage conversions
- Images or videos that will reinforce your message. aspects of your product or service
- Simple design that is simple to navigate. Minimal distractions
- The capability to monitor conversions
Step 3: Create an Email Autoresponder Series
Now that youve built your landing page, and collected leads, it's time to create an email autoresponder series that will turn those leads into customers.
Your autoresponder sequence for emails should consist of 3-5 emails that begin with a welcome email and moves through the various stages of your marketing and sales funnel.
In each step of the funnel, you must provide your prospects with content that is valuable and helps them to become a customer. At the conclusion of your email autoresponder series, they should be convinced that your product or service is exactly the thing they're looking for and ready to buy.
Heres an overview of what each autoresponder email is expected to accomplish:
Email 1: The Welcome Email The first autoresponder email in your set should serve as a welcome message from you to your subscriber. It's also a good occasion to start building rapport by introducing yourself, and giving the subscriber a brief summary of what they are likely to get from your emails.
Second Email: Your Problem Email In the second email of your autoresponder sequence, it's time to get more specific with regards to the problem that your product or service addresses. This is where you begin to engage your reader by describing the issues that theyre currently experiencing.
Email 3"The Solution" Email. In this third email, it's time to showcase your solution. This is where you talk about your service or product in greater in depth. This is also where you begin to go into the more in-depth details about how your product or service operates and what makes it the best solution for the issue.
Email 4: The social proof email. In this fourth email, you want to give proof of social connections that proves the reason why your product or service is the ideal solution to their problem. This could be in the form of testimonials, case studies or even testimonials from other clients who have tried products or services from you.
Email 5: Call-to-Action Email The last email of your autoresponder set-up should include a strong call-to-action (CTA) that encourages readers to take action and purchase products or services. This could come in the form of a discount coupon or offer that is limited in time, or a free trial period.
Step 4: Promote Your Lead Magnet
Now that you have created your lead magnet and created your landing site, you're ready to make sure you've promoted your offer.
The best way to advertise your lead-generating product is by using two steps to first drive visitors to a squeeze page , where users can sign-up for your offer, and second then, follow up by sending several emails once they have signed up.
To get people to your squeeze page you can make use of a variety options, including paid ads such as email marketing, social media as well as physical marketing materials such as posters or cards.
Once someone has signed-up to your lead magnet, it's crucial to follow up to them by sending them a series of emails. Through these messages, you'll be able to provide additional information about your service or product and create trust with your customer, and eventually make an offer to sell.
With just a few steps it is easy to create your own online marketing and sales funnel that will allow you to increase sales and expand your business. One funnel away challenge facebook.
Conclusion
Now that you know how to design an online marketing and sales funnel, you're ready to put your knowledge into practice. Keep in mind, the objective is to attract customers, convert them into leads, and then nurture those leads into customers. By following the guidelines in this guide, youll be well on your way to reaching online sale success.