One Page Funnel Brian Moran
How to Build an Online marketing and sales funnel
Making an online marketing and sales funnel is vital for any business hoping to succeed in the digital age. By creating a funnel you can ensure that your website is designed to convert along with ensuring your advertising efforts are targeted towards the right group of customers.
The sales funnel a method which takes potential customers right from the initial exposure to your product or service all the way through to purchase. The name funnel comes from the fact that at every stage of the process, you will lose some people who aren't able to move to the next step.
There are four essential stages to the online sale funnel
The term "awareness" refers to when potential customers are made aware of your service or product. They may view an ad, read a blog post or get an email campaign to promote your business. One page funnel brian moran.
Interest: Now that they're aware of your product and are aware of it, they should be interested in it. This is when you have to give additional information about what youre offering and why it is beneficial for them.
Decision: At this stage, potential customers are ready to decide whether or not to buy your product. They might look at your products against other suppliers, read testimonials, or look at pricing options.
Action Final step: They take actions and purchase your product.
What is a Marketing and Sales Funnel?
The sales funnel an approach that helps a person go from their initial understanding of an item or service to the decision to purchase. The sales funnel is made up of a series of steps that are designed to help potential buyers through the buying process from initial contact to post-purchase follow-up.
The goal of any good funnel to sell is turn as many leads into paying customers as much as they can. By taking potential customers through a sequence of steps and making sure that each step is optimized for conversion, companies can boost their conversion rate in general and get more sales from your online campaigns.
The steps in a typical sales funnel include:
1. Awareness: The consumer becomes aware of the service or product through word-of-mouth advertising or any other form of marketing.
2. Examining: The buyer begins considering whether or not an item or service is suitable for them. They begin to research their options.
3. Decision: The customer decides whether or not to buy the product or the service and they make their final decision.
4. Following-up: The buyer receives their purchase and may be contacted for post-purchase follow-up (such as surveys of customer satisfaction or upsell/cross-sell promotions).
The Benefits of Having a Sales and Marketing Funnel
The benefits of having a marketing and sales funnel are numerous but the primary one is that it allows you to create a system to turn prospects into customers. It also lets you keep track of your results to help you fine-tune your marketing and sales efforts to maximize the impact.
An additional key benefit is that a sales and marketing funnel lets you to segment your prospects so that they receive targeted messages.For example, if you know that a certain group of prospects are interested in a specific product it is possible to target your marketing efforts towards those prospects in order to increase the chance of making a sale.
Additionally, a sales or marketing funnel could help you save time and money through automation of certain tasks involved in the sales process. For instance, if you have an email list of customers who are likely to purchase from you You can make use of autoresponders to send them automatic messages with discounts or other special deals on your products or services. This can help to increase sales without having to put in additional hours of effort. One page funnel brian moran.
How do you create an online Sales and Marketing Funnel
To build an online sales and marketing funnel, you need to understand what a funnel is and how it functions. A funnel is a process that allows a customer to go from having awareness of your service or product to becoming an actual customer. The idea is that , at every stage of the funnel, you're giving more information and worth to the client that eventually lead to a sale.
Step 1: Create an Lead Magnet
Lead magnets are an opt in offer that you make to generate leads for your business. The aim of lead magnets is to lure your visitors to exchange their contact information with you so that you can follow up with them and sell them your products or services.
There are various kinds of lead magnets you can make, however what's most crucial to do is make sure that the lead-in magnet you create is something that your target audience actually wants and it is also delivering on its promises.
One of the most straightforward methods to build leads is to simply offer discounts on your goods or services. For example, if youre Web designer then you could offer a discounted rate on your website design service to anyone who signs up for your email list.
Another kind of lead magnet is one that is an eBook or PDF guide. It could include a tutorial on how you can start your own business or lose weight, how to save money, etc. It's all about things that will appeal to your target public.
You could also create an outline, workbook, cheat sheet or any other type of printable resource that could be helpful to your target audience.
And finally, another popular type of lead magnet is an online course or video-based training series. This kind that you offer as a lead-generator is a great choice because it lets you show off your expertise and build trust with your target audience simultaneously.
Step 2: Create an landing page
A landing page is any webpage that a person can arrive on. In marketing terms the term "landing page" refers to an individual web page specially designed for the use of marketing or advertising. It is distinct from your homepage in that it was developed to encourage a specific step from your visitors known as a conversion.
Conversions may take many forms, such as subscribing to newsletters, registering for a free trial and making a purchase or making contact via a form. The purpose of your landing page is to get your visitors to take the step There are certain elements that will help encourage your visitors to do this.
Your landing page should include:
- A compelling and original headline
- A form that visitors can fill out
- A powerful call-to action (CTA) that promotes conversion
- Images or videos that highlight your message or reinforce the benefits or aspects of your product or service
- Simple design that is simple to navigate.
- The capability to monitor conversions
Step 3. Create an Email Autoresponder Series
Now that you have created your landing page and gathered leads, its time to design an autoresponder email series that can turn those leads into customers.
The sequence of emails you send to your autoresponders should be a series of three to five emails that start with a welcome email and moves through the various stages of your marketing and sales funnel.
In each step of the funnel, you need to provide your prospects with content that is valuable and helps them become a buyer. By the time they reach the final stage of your autoresponder series they should believe that what you sell is exactly what they need and theyre willing to purchase.
Heres an outline of what each email in your autoresponder sequence will accomplish:
Email 1: The Welcome Email The first autoresponder email in your series should be a welcome email from your company to the subscriber. This is also a great chance to establish a rapport by introducing yourself and giving your subscribers a brief description of what they are likely to get from your emails.
2. Email: the Problem Email In the second email in your autoresponder series, its time to be more specific about the problem that your product or service can solve. This is where you really begin to engage your readers by providing the issues that they're experiencing right now.
Email 3: Your Solution email In your 3rd email, its time to present your solution, which is where you talk about your product or service in greater depth. This is also when you begin to go into the more in-depth details about how your service or product operates and what makes it the most appropriate solution to your customer's problem.
Email 4 Social proof emails. In this email, it is important to offer social proof to show that your product or service is the best solution for the issue. This could be in the form of testimonials, case studies, or even reviews of other clients who have tried their product.
Email 5: Call-to-Action Email The last email in your autoresponder series must contain an effective call-to action (CTA) which encourages your reader to take action and purchase an item or purchase your service. This could come in the form of a discount voucher, limited-time offer, or the free trial period.
Step 4 Step 4: Promote Your Lead Magnet
Now that you have created your lead magnet, and you've designed the landing pages, you're ready to market your offer.
The best method of promoting your lead-generating product is by using an approach that is two-pronged first, bring traffic to a landing page where users can sign-up for your special offer. Second, follow up with an email series after the sign-up.
In order to drive people to your squeeze page, you can employ a range of strategies, including paid advertisements and email marketing, social media, and even physical marketing tools like brochures or business cards.
When someone has signed up for your lead magnet, it's crucial to follow up with them via a series of emails. These emails it is possible to provide more information about your service or product as well as establish trust with your customers, and eventually make an effective sales pitch.
With a bit of effort You can build your own online sales and marketing funnel that can help you close more sales and grow your business. One page funnel brian moran.
Conclusion
Now that you know how to design an online sales and marketing funnel, its time to put this knowledge into action. Remember, the goal is to attract potential customers, convert them into leads, then nurture those leads into customers. If you follow the steps laid out in this article, you'll be well on your way to achieving online sales success.