Pocket Funnel Marketing
How to Create an Online Advertising and Sales Funnel
A well-designed online sales and marketing funnel is crucial for any company that wishes to be successful within the digital age. By creating a funnel you can ensure your site is optimized for conversions along with ensuring your advertising campaigns are targeted towards the right audience.
The sales funnel an approach that takes potential buyers from the moment they first become aware of your product or service until they make a purchasing. The name funnel comes from the fact that at each step of the process, you will lose some people who dont go on to the next stage.
There are four key steps to the online sale funnel
The term "awareness" refers to when potential customers are made aware of your service or product. They may view an ad or blog post or even receive an email campaign to promote your business. Pocket funnel marketing.
Interest: Now that theyre aware of your product They should be interested in it. This is the time to give more information on what you have to offer and the reasons why it is valuable for them.
Decision: At this stage potential buyers are ready to make a decision about whether or not they want to purchase your product. They may compare your product to other companies, read reviews or research pricing alternatives.
Action Take actions and purchase your product.
What is a Sales and Marketing Funnel?
An effective sales funnel an approach that helps a person go through the initial experience of an item or service to the purchase decision. It is made by a sequence of steps that are created to help potential buyers through the process of making a purchase, from the initial interaction to post-purchase follow-up.
The goal of any good sales funnel is to convert the most leads into paying customers as possible. By taking potential customers through a series of steps and making sure that every step is optimized for conversion, businesses can increase their overall conversion rate and get more sales from marketing efforts. online advertising efforts.
The steps in a typical sales funnel include:
1. Awareness: The client becomes aware of the service or product through advertising, word-of-mouth or any other form of marketing.
2. Affirmation: The client begins contemplating whether or not an item or service is suitable for them and begins researching their options.
3. Decision: The buyer decides whether or not to purchase the item or service and they make their final decision.
4. Follow-up: The customer receives their purchase , and is contacted for post-purchase follow-up (such as customer satisfaction surveys or cross-sell/upsell offers).
The Benefits of Having a Sales and Marketing Funnel
The advantages of having a marketing and sales funnel are numerous but the primary one is that it allows you to have a systematic way to turn prospects into customers. It also allows you to keep track of your results in order to fine-tune your sales and marketing efforts to get the most impact.
An additional key reason to use a marketing and sales funnel gives you a way to classify your prospects so that you can target them with messages.For instance, if recognize that a specific group of potential customers is interested in a specific product, you can direct your marketing efforts toward them in order to increase the likelihood of selling.
A sales and marketing funnel could aid in saving time and money by automatizing some of the processes involved in the sales process. For instance, if your company has an email list of potential customers and you want to use autoresponders to automatically send messages offering discounts or special discounts for your services or products. This could help boost the number of conversions, without having to put in extra hours of work. Pocket funnel marketing.
How to Create an Online marketing and sales funnel
To build an online sales and marketing funnel, you need to know what a funnel is and how it works. A funnel is a procedure which takes someone from a first awareness of your product or service to becoming an actual customer. It is believed that at each step of the funnel, you're providing more information and value to the customer which ultimately leads to a purchase.
Step 1: Create an Lead Magnet
A lead magnet is an opt in offer that you make to generate leads for your business. The aim of the lead magnet is to lure your visitors to exchange their contact information with you so you can follow-up with them and promote your products or services.
There are many different types of lead magnets that you can make, however what's most crucial to do is ensure that the lead-in magnet you create is something your target public actually wants and it is also delivering on its promise.
One of the most straightforward methods to build leads is to simply offer the prospect of a discount on your product or services. For example, if youre a web designer, then you could provide a discount on Web design and development services for anyone who signs up for your email list.
Another type of lead magnet is an eBook or PDF guides. This could be a guide about how to set up a business, how to lose weight, how to save money and so on. In essence, anything that could be of value to your target viewers.
You could also create a workbook, checklist, cheat sheet, or any other type of downloadable resource that can be beneficial to your target public.
A third and most popular kind of lead magnet would be an online course or video-based training series. This kind of lead magnet is great because it lets you showcase your knowledge and build confidence with your customers in the process.
Step 2: Design a landing page
A landing page is a web page that a visitor can arrive at or land on. In marketing terms, a landing page is a standalone web page, specially designed for the use of advertising or marketing. It is distinct from your home page because it was designed to elicit a specific action from your visitors, also known as a conversion.
Conversions can come in a variety of ways, like signing up for a mailing list, signing up for a free trial purchasing a product, or filling out a contact form. The aim of your landing page is getting your visitors to take this step There are certain elements that will help encourage them to do so.
Your landing page should have:
- A unique and persuasive headline
- A form that visitors can complete
- A strong call-to-action (CTA) that encourages conversions
- Videos or images that help highlight your message or reinforce the benefits or characteristics of your product or service
- Simple design that is easy to navigate .
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
Now that you have created your landing page and collected leads, you need to create an email autoresponder sequence that will convert those leads into customers.
The sequence of emails you send to your autoresponders should be a series of 3-5 emails that begin with a welcome message , and goes through every stage of your sales and marketing funnel.
Each step in the funnel, you must be providing your customers with content that is valuable and helps them get closer to becoming a customer. At the final stage of your autoresponder sequence, they must be convinced that your product or service is exactly what they require and looking to buy.
Here's an overview of the goals each autoresponder email is expected to accomplish:
Email 1: The Welcome Email The first autoresponder email in your set should serve as a welcome message from you to your subscriber. It is also an excellent chance to establish a rapport by introducing yourself and providing an overview of what they can expect from your emails.
Mail 2: The Problem Email In the second email of your autoresponder sequence, it's time to start getting more specific about the problem that your product or service can solve. This is when you start to hook your reader by providing the issues that they're currently experiencing.
Email 3 Your Solution email In your 3rd email, you're now ready to present your solution, which is where you talk about your product or service in more specific terms. This is also the time to begin to go into the more in-depth details of the way in which your product or service works and why its the ideal solution to your customer's problem.
Email 4 Social proof emails In this fourth email, you must provide social proof that reinforces the reason why your product or service is the best solution to the issue. This could take the form of testimonials, case studies or even feedback from clients who have tried your product or service.
Email 5: The Call-to-Action Email The final email in your autoresponder set-up should include an effective call-to action (CTA) that entices readers to take action and purchase products or services. It could take the shape of a discount code or offer that is limited in time, or a free trial.
Step 4 4. Promote Your Lead Magnet
After you've created your lead magnet, and you've designed your landing site, you're ready to market your offer.
The best way to promote the lead-generating offer is by using the two-step method to first drive visitors to a page on which they can sign-up to your offer. Second you follow up with an array of emails following they have signed up.
To bring traffic to your squeeze site, you can use a variety of methods including paid advertising as well as email marketing, social media, and even physical marketing tools like posters or cards.
Once someone has signed up for your lead magnet, it is important to follow-up to them by sending them a series of emails. With these email messages you can provide more information about your product or service, increase trust among your target audience and finally, make an offer to sell.
With only a small amount of effort with a little effort, you can create your own online marketing and sales funnel to help you make more sales and increase the size of your business. Pocket funnel marketing.
Conclusion
Now that you know how to design an online marketing and sales funnel, you're ready to put it into action. Remember, the goal is to entice potential customers, then convert them to leads, and nurture those leads into customers. By following the steps outlined in this post, you'll be well on your way to reaching online selling success.