Powerpoimt Sales Funnel Slide
How do you create an online Advertising and Sales Funnel
A well-designed online sales and marketing funnel is essential for any business hoping to thrive today in the digital age. By creating a funnel, you will be able to ensure that your site is optimized for conversions as well as that marketing efforts are targeted at the correct audience.
A sales funnel is an approach that takes potential buyers right from the initial exposure to your product or service all the way to purchasing. The term funnel is used because at each step of the process, you lose customers who don't move on to the next step.
There are four key steps to an online selling funnel
Awareness: This is the time when potential customers are made aware of your product or service. They might see an ad or read a blog post or get an email from a marketing campaign. Powerpoimt sales funnel slide.
Inquiry: Now that they are aware of your product it is essential that they are interested in it. This is where you need to give more information on what you have to offer and the reasons why it is valuable to them.
Decision: At this stage prospective customers are prepared to make a decision about whether or not to purchase your product. They may compare your product to other companies, read reviews, or look at pricing options.
Action: Finally, they take the necessary action and purchase your item.
What is a Marketing and Sales Funnel?
The sales funnel a procedure that guides a buyer from their initial understanding of the product or service until the purchase decision. It is made by a sequence of steps that are designed to guide potential customers through the process of making a decision, beginning with initial contact, and continuing with following-up post-purchase.
The purpose of a good sales funnel should be to convert as many leads into paying customers as much as they can. By taking potential customers through a sequence of steps and making sure that each step is optimized to conversion, businesses can increase their overall conversion rate and increase the number of sales generated by the results of their online promotional efforts.
The typical steps of a sales funnel are:
1. Awareness: The consumer becomes aware of the service or product by way of advertising, word-ofmouth or other forms of marketing.
2. Inquiry: The consumer begins considering whether or not an item or service they are considering is appropriate for them and begins researching their options.
3. Decision: The buyer decides whether or not they want to purchase the item or service, and then makes the final decision.
4. Follow-up: The purchaser receives their purchase , and is reached for follow-up post-purchase (such as surveys to gauge customer satisfaction or offers for upsell/cross-sell).
The benefits of having a Sales and Marketing Funnel
The advantages of having a marketing and sales funnel are numerous however the main one is that it allows you to have a systematic way to convert potential customers into customers. It also allows you to analyze your performance to help you fine-tune your marketing and sales efforts to get the most impact.
The other key benefit is that a marketing and sales funnel allows you to classify your prospects so that they receive targeted messages.For example, if you are aware that a particular group of prospects are interested in a particular product it is possible to target your marketing efforts to them in order to increase the chances of selling.
Additionally, a sales or marketing funnel could assist you in saving time and money through automation of certain activities involved in the sale process. For instance, if you've an email list of customers who are likely to purchase from you and you want to use autoresponders to send them automatic messages that offer discounts or special discounts for your services or products. This will increase the number of conversions, without having to put into extra hours of labor. Powerpoimt sales funnel slide.
How to Create an Online Sales and Marketing Funnel
To create an online sales and marketing funnel, you need to understand what a funnel is and the way it works. A funnel is a procedure that takes someone from initial awareness of your product or service until becoming an actual customer. The idea is that at every stage of the funnel, you're giving more information and value to the customer, which eventually leads to a sale.
Step 1: Design an effective Lead Magnet
A lead magnet is an opt in offer which you can use to generate leads for your business. The aim of a lead magnet is to get your site users to exchange their contact information with you, so you can follow-up with them and sell them your services or products.
There are many different types of lead magnets you can create, but your most significant task is to ensure that your lead magnet is something your target customers actually desires and it is also delivering on its promise.
One of the easiest ways to create lead magnets is to provide a discount on your products or services. For instance, if you're the web design expert, you can offer a discounted rate on your designs to those who sign on to your mailing list.
Another type of lead magnet is an eBook or PDF guides. This could be a guide on how to start an organization or shed weight, how to save money and so on. Basically, anything that would appeal to your target public.
You could also create the following: a checklist, workbook cheat sheet or any other type of downloadable resource that will be useful to your target audience.
A third and most popular type for lead magnets is the online course or video training series. This type of lead magnet great because it allows you to showcase your knowledge and establish trust with your audience at the same time.
Step 2: Design an landing page
A landing page is a website that a user could arrive on. In marketing terms it is a standalone web page, specially designed for the use of marketing or advertising. It is distinct from your home page because it was designed to elicit a specific action from your visitors, also known as a conversion.
Conversions can come in a variety of forms, including signing up to newsletters, signing up for a free trial and making a purchase or filling out a contact form. The aim of your landing page is getting your customers to take this step There are certain aspects that will assist in getting your visitors to do this.
Your landing page should include:
- A unique and persuasive headline
- Visitors can use a form to fill out
- A strong call-to-action (CTA) that promotes conversion
- Videos or images that help are designed to reinforce your message. characteristics of your product or service
- Simple design that's easy to navigate .
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
Once you've constructed your landing page and have collected leads, you need to design an autoresponder email series that turns the leads into buyers.
Your email autoresponder series should be a sequence of 3-5 emails that begins with a welcome message , and moves through the various stages of your sales and marketing funnel.
At each stage of the funnel, you should be providing your customers with valuable content that will help them move closer to becoming a customer. When they reach the end of your email autoresponder series they should feel confident that the product you offer is what they need and theyre looking to buy.
Heres an overview of what each email in your autoresponder sequence should achieve:
Email 1: The Welcome Email The first email in your autoresponder set should serve as a welcoming announcement from your side to your subscribers. This is also a good opportunity to start building rapport by introducing yourself, and giving an overview of what they are likely to get from your emails.
Email 2: The Issue Email In the second email in your autoresponder series, its time to start getting more specific on the issue that your product or service addresses. This is where you really begin to engage your reader by detailing the pain points they are currently facing.
Email 3:"The Solution" Email. In this 3rd email, you're now ready to explain your solution. This is where you describe your product or service in more depth. This is also when you begin to go into the more in-depth details of how your product or service operates and what makes it the best solution for their problem.
Email 4 the social proof mail In this 4th email, you should present social proof that demonstrates the reasons why your product is the most effective solution to the issue. This could be in the form of testimonials, case studies or even testimonials from other clients who have tried their product.
Email 5: Call-to-Action Email The last email in your autoresponder series should be strong and compelling call-to-action (CTA) that entices your readers to act and buy the product. This could take the form of a discount code an offer with a limited time period, or free trial.
Step 4 Step 4: Promote Your Lead Magnet
Once you've developed your lead magnet, and you've designed your landing page, you're ready to promote your offer.
The most effective method to market your lead-generating product is to use an approach that is two-pronged: first, drive traffic to a squeeze page where users can sign-up for your offer. Second you follow up with several emails once they sign up.
To bring traffic to your squeeze page you can make use of a variety of strategies, including paid advertisements as well as email marketing, social media as well as physical marketing tools such as brochures or business cards.
Once someone has signed-up to your lead magnet, it's essential to follow up with them via a series of emails. With these email messages you'll be able to provide more information about your service or product as well as establish trust with your customers and finally, make an offer to sell.
With a little effort, you can easily build with a little effort, you can easily create an online sales and marketing funnel that can help you increase sales and expand your business. Powerpoimt sales funnel slide.
Conclusion
If you've learned the best way to build an online marketing and sales funnel, its time to put this knowledge into action. Keep in mind that the aim is to attract customers, turn them to leads, and help them become customers. By following the guidelines in this article, you'll be well on the path to online sales success.