Powerpoint Sales Funnel Smartart
How to build an online marketing and sales funnel
Making an online marketing and sales funnel is crucial for any business hoping to be successful in the digital age. By creating a funnel, you can ensure that your website is designed to convert and that your marketing campaigns are targeted towards the right target audience.
An effective sales funnel a process that guides potential customers right from the initial exposure to your product or service up to the purchase. It is called a funnel due to the fact that at each stage of the procedure, you'll lose some people who dont go on to the next step.
There are four essential phases to the online selling funnel
The term "awareness" refers to the time when prospective customers learn about your service or product. They may see an advertisement or read a blog article or receive an email from a marketing campaign. Powerpoint sales funnel smartart.
At this point, they're aware of your product They should be interested in it. This is when you have to give additional information regarding what you offer and why it is beneficial for them.
The decision is made: At this point the potential buyers are in a position to make a decision about whether or not they want to purchase your product. They might look at your products against other suppliers, read testimonials and look into pricing alternatives.
Action Take action and buy your product.
What is a Marketing and Sales Funnel?
Sales funnels are a method that helps a person go from initial exposure to the product or service, to the decision to purchase. The sales funnel is comprised by a sequence of steps that are designed to help potential buyers through the process of making a decision, starting with the initial contact and ending with post-purchase follow-up.
The objective of any funnel to sell is turn the most leads into paying customers as possible. By guiding potential customers through a series of steps and making sure that each step is optimized for conversion, companies can boost their overall conversion rate and increase the number of sales generated by their online promotional efforts.
The stages of a typical sales funnel include:
1. Awareness: Customers become aware of the service or product through word-of-mouth advertising, or other marketing efforts.
2. Inquiry: The consumer begins considering whether or not an item or service is right for them. They begin to research the options available.
3. Decision: The buyer decides whether or no to purchase the product or service and makes their final decision.
4. Follow-up: The customer receives their purchase and may be contactable for follow-up after purchase (such as surveys of customer satisfaction or upsell/cross-sell offers).
The benefits of having the Sales and Marketing Funnel
The benefits of having a sales and marketing funnel are numerous but the primary one is that it allows you to have a systematic way to convert your prospects into buyers. It also lets you keep track of your results to help you fine-tune your sales and marketing efforts to get the most impact.
The other key benefits is that having a marketing and sales funnel allows you to segment your prospects so that you can target them with messages.For instance, if know that a certain group of prospects are interested in a specific product it is possible to target your marketing efforts towards them in order to increase the chance of making a sale.
Additionally, a sales or marketing funnel may also assist you in saving time and money through automation of certain activities involved in the sale process. For instance, if you've an email list of prospective customers, you can use autoresponders to automatically send messages offering discounts or other special deals for your services or products. This could help boost conversions without having to put into extra hours of labor. Powerpoint sales funnel smartart.
How do you build an online marketing and sales funnel
To develop an online sales and marketing funnel, you need to know what a funnel is and how it works. A funnel is the process that allows a customer to go from having awareness of the product or service you offer to becoming a paying customer. The idea is that , at each stage of the funnel, you're offering more information and worth to the client that eventually lead to a purchase.
Step 1: Create an Lead Magnet
A lead magnet is an opt in offer which you can use to generate leads for your company. The objective of a lead magnet is to get your site users to exchange their contact information with you so you can follow-up with them, and then sell them the products or services you offer.
There are many different types of lead magnets that are possible to design, but your most significant task to do is ensure that the lead-in magnet you create is something your target public actually wants and it is also delivering on its promise.
One of the easiest methods of creating lead magnets is to provide a discount on your products or services. If, for instance, you're a web designer, then you could offer a discounted rate on your Web design and development services for those who sign up to your email list.
Another kind of lead magnet is an eBook or PDF guide. It could include a tutorial on how you can start a business, how to lose weight, tips for saving money, etc. Basically, anything that would be of value to your target viewers.
It is also possible to create an outline, workbook, cheat sheet, or any other type of downloadable resource that would help your target audience.
And finally, another popular kind of lead magnet is an online course or video training series. This type that you offer as a lead-generator is great as it allows you to demonstrate your expertise and build confidence with your customers at the same time.
Step 2: Design an landing page
A landing page is any website that a user can get to. In terms of marketing it is an individual web page created specifically for the purposes of marketing or advertising. It differs from your homepage in that it has been created to trigger a specific response from your customers, called a conversion.
Conversions can take many types, including subscribing to an email newsletter, registering for a free trial purchasing a product, or filling out a contact form. The aim to create a landing page on which to encourage your visitors to take the action and there are a few elements that will encourage them to do so.
Your landing page must have:
- A compelling and original headline
- Visitors can use a form to complete
- A powerful call-to action (CTA) that promotes conversion
- Images or videos that will reinforce your message. the features of your service
- Simple design that's simple to navigate. Minimal distractions
- The ability to track conversions
Step 3: Create an Email Autoresponder Series
Now that you have created your landing page and have collected leads, it's time to create an email autoresponder series that can turn those leads into clients.
Your autoresponder sequence for emails should consist of 3-5 emails that starts with a welcome message and moves through the various stages of your marketing and sales funnel.
At each stage of the funnel, you must be providing your leads with value-packed content that helps them to become a client. By the time they reach the conclusion of your email autoresponder sequence, they must feel confident that the product you offer is the thing they're looking for and willing to purchase.
Here's an overview of what each email in your autoresponder series will accomplish:
Email 1: The Welcome Email The first email in your autoresponder sequence should include a welcome announcement from your side to your subscribers. This is also a great occasion to start building rapport by introducing yourself, and giving your subscribers a brief description of what they are likely to get from your emails.
Second Email: Your Problem Email In the second email in your autoresponder sequence, it's time to become more specific on the issue that your service or product solves. This is the moment when you can really get your reader hooked by detailing the pain points that they're experiencing right now.
Email 3 A Solution-oriented Email third email, you'll need to explain your solution. This is where you talk about your service or product in greater in depth. This is also the time to start getting into the meaty details about how your service or product functions and the best solution for your client's issue.
Email 4 A social proof message In this fourth email, you must present social proof that demonstrates that your product or service is the best solution to their problem. This could be in the form of testimonials, case studies, or even reviews of other customers who have utilized products or services from you.
Email 5: The Call-to-Action Email The final email in your autoresponder set-up should include an effective call-to-action (CTA) which encourages your reader to take action and purchase products or services. This could be in the form of a discount coupon an offer with a limited time period, or trial periods of free.
Step 4 4. Promote Your Lead Magnet
Now that you have created your lead magnet as well as your landing page you're ready to promote your product.
The best way to promote your lead magnet is to use two steps to first drive visitors to a squeeze page where they can sign up to your offer, and second you follow up with a series of emails after you sign them up.
To get people to your squeeze site, you can use a variety of methods including paid advertising, email marketing, social media as well as physical marketing tools like business cards or flyers.
After someone has signed up to your lead magnet, it is important to follow-up to them by sending them a series of emails. With these email messages you'll give more information about your product or service as well as increase trust among your target audience, and eventually make your sales pitch.
With just a few steps it is easy to create an online marketing and sales funnel that can help you achieve more sales and boost your business. Powerpoint sales funnel smartart.
Conclusion
You now know how to design an online marketing and sales funnel, you're ready to put that knowledge into practice. Rememberthat the purpose is to attract potential customers, then convert them into leads, and then cultivate those leads into customers. By following the guidelines in this article, you'll be well on the way to becoming successful in online selling success.