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Real Estate Agent Lead Sales Funnel

By Chris Brown | June 8, 2019

How to build an online Sales and Marketing Funnel

A well-designed online marketing and sales funnel is essential for any business looking to be successful in the digital age. By creating a funnel, you can ensure that your website is optimized to increase conversions along with ensuring your advertising campaigns are targeted to the appropriate people.

An effective sales funnel an approach that takes potential customers from the moment they first become aware of your service or product all the way through to purchase. It is called a funnel due to the fact that at every stage of the process, you lose some individuals who do not progress to the next stage.

There are four key phases to the online selling funnel

In the case of awareness, this is when prospective customers learn about your product or service. They may see an advertisement or read a blog post, or receive an email marketing campaign. Real estate agent lead sales funnel.

Interest: Now that they're aware of your offering it is essential that they are attracted to it. This is where you need to give additional information on what you have to offer and why it is beneficial to them.

The decision is made: At this point potential buyers are ready to decide whether or not to buy your product. They could compare your service to other companies, read reviews and look into pricing options.

Action Then, they take action and purchase your product.

What is a Marketing and Sales Funnel?

Sales funnels are an approach that takes a customer from the initial awareness of the product or service, to the purchase decision. It is comprised up of a set of steps designed to guide potential customers through the process of making a decision, from the initial interaction to after-purchase follow-up.

The goal of any good sales funnel should be to turn as many leads into paying customers as quickly as is possible. By taking potential customers through a sequence of steps and making sure that every step is optimized for conversion, businesses can increase their conversion rate in general and gain more revenue from the results of their online advertising efforts.

The basic steps in a sales funnel are:

1. Awareness: The client becomes aware of the service or product via advertising, word-of mouth or other forms of marketing.

2. Consideration: The customer starts thinking about whether or not that product or service is right for them. Then, they begin looking into the options available.

3. Decision: The customer decides whether or no to buy the product or the service, and then takes the final decision.

4. Following-up: The buyer receives their purchase and may be reached for follow-up post-purchase (such as surveys of customer satisfaction or upsell/cross-sell offers).

The benefits of having an Advertising and Sales Funnel

The advantages of having a marketing and sales funnel are many, but the most important one is the fact that it allows you to establish a method to convert your prospects into buyers. It also lets you track your results so that you can fine-tune your marketing and sales efforts to maximize the impact.

A different key advantage is the fact that a marketing and sales funnel gives you a way to segment your prospects so that you can send them targeted messages.For instance, if you recognize that a specific group of prospects is attracted to a certain product, you can direct your marketing efforts toward the group to increase the chances of selling.

Finally, a sales and marketing funnel can aid in saving time and money by automating certain processes involved in the sales process. For instance, if your company has an email list of customers who are likely to purchase from you You can make use of autoresponders to send them automatic messages that offer discounts or special deals for your services or products. This will increase conversions without having to put in additional hours of effort. Real estate agent lead sales funnel.

How to Create an Online Selling and Marketing Funnel

To create an online sales and marketing funnel, you must to know what a funnel is and how it works. A funnel is a method that takes someone from initial awareness of your product or service until becoming an actual customer. The idea is that , at each stage in the funnel, you're providing more information and benefits to your customer that eventually lead to a purchase.

Step 1: Design a Lead Magnet

The term "lead magnet" refers to an opt-in offering which you can use to generate leads for your business. The objective of an offer to convince your users to exchange their contact information with you in order that you can follow up with them and sell them your products or services.

There are many different types of lead magnets you can design, but your most significant task to do is make sure that your lead magnet is something your target audience actually wants and it is also delivering on its promises.

One of the easiest methods of creating lead magnets is to offer a discount on your products or services. For instance, if you're the web design expert, then you could offer a special discount on your Web design and development services for people who sign on to your mailing list.

Another type of lead magnet is an eBook or PDF guides. It could include a tutorial on how to start an enterprise and lose pounds, or how to save money or even. In essence, anything that could be beneficial to your target audience.

You can also make an outline, workbook, cheat sheet, or any other kind of downloadable resource that can be useful to your target public.

And finally, another popular kind for lead magnets is the online course or video-based training series. This type of lead magnet great because it allows you to showcase your knowledge and build confidence with your customers in the process.

Step 2: Design A Landing Page

A landing page is any website that a user can land on. In marketing terms the term "landing page" refers to a separate web page specially designed for the use of advertising or marketing. It is distinct from your main page in that it was specifically designed to prompt a particular response from your customers, called a conversion.

Conversions can take a variety of forms, including signing up to newsletters, registering for a trial offer or making a purchase or filling out a contact form. The purpose to create a landing page on which to convince your customers to take this action, and there are certain aspects that will assist in getting visitors to make the necessary changes.

Your landing page should contain:

  • A unique and persuasive headline
  • Visitors can use a form to fill out
  • A powerful call-to action (CTA) that encourages conversions
  • Images or videos that highlight your message or reinforce the benefits or the features of your service
  • Simple design that is easy to navigate .
  • The ability to track conversions

Step 3. Create an Email Autoresponder Series

Once you've constructed your landing page and collected leads, it's time to build an email autoresponder series that will turn the leads into buyers.

Your email autoresponder series should be a series of three to five emails that start with a welcome message and progresses through each stage of your marketing and sales funnel.

At every stage of your funnel, you should be providing your leads with content that is valuable and helps them get closer to becoming a customer. At the conclusion of your email autoresponder series they should feel confident that the product you offer is what they need and theyre eager to purchase.

Heres an outline of what each email from your autoresponder series will accomplish:

Email 1 The Welcome Email first email in your autoresponder sequence should include a welcome message from you to your subscriber. It's also a good occasion to start building rapport by introducing yourself to them and giving an overview of what they can expect from your email.

Second Email: Your Issue Email In the second email of your autoresponder sequence, it's time to be more specific with regards to the problem that your product or service can solve. This is where you really begin to engage your readers by detailing the pain points that they're experiencing right now.

Email 3"The Solution" Email. In this 3rd email, you'll need to showcase your solution. This is where you talk about your service or product in greater depth. This is also when you begin to get into the meaty details about the way in which your product or service works and why its the best solution for your client's issue.

Email 4: the social proof mail. In this email, you must provide social proof that reinforces the reasons why your product is the best solution to their issue. This could take the form of case studies, testimonials or even reviews by other clients who have tried your product or service.

Email 5: The Call-to-Action Email The last email of your autoresponder series must contain a strong call-to-action (CTA) which encourages your reader to take action and purchase an item or purchase your service. This could take the shape of a discount code or offer that is limited in time, or a free trial.

Step 4: Promote Your Lead Magnet

Now that you have created your lead magnet, and you've designed your landing page, you're ready to promote your offer.

The best way to promote your lead magnet is to employ a two-step process to first drive visitors to a squeeze page , where users can sign-up for your special offer. Second you follow up with an email series after they have signed up.

To drive traffic to your squeeze pages, you can utilize a variety of strategies, including paid advertisements as well as social media, email marketing as well as physical marketing materials such as posters or cards.

When someone has signed up for your lead magnet, it's important to follow up with them with a series of emails. Through these messages, it is possible to provide more information about your product or service, build trust with your audience and, eventually, present a sales pitch.

With a bit of effort, you can easily build with a little effort, you can easily create an online sales and marketing funnel that will help you increase sales and expand your company. Real estate agent lead sales funnel.

Conclusion

If you've learned the best way to create an online marketing and sales funnel, its time to put your knowledge into action. Rememberthat the purpose is to attract potential customers, then convert them into leads, then help them become customers. Following the steps described in this guide, you'll be well on your way to achieving online successful sales.

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