Real Estate Funnel Systems
How to Build an Online Advertising and Sales Funnel
Making an online sales and marketing funnel is essential for any business that wants to thrive within the digital age. By creating a funnel you can ensure that your site is optimized for conversions along with ensuring your advertising campaigns are targeted to the right group of customers.
A sales funnel is a procedure that guides potential customers from the moment they first become aware of your service or product up to buying. The name funnel comes from the fact that at each stage of the process, you lose some people who dont go on to the next stage.
There are four key elements of the online selling funnel
In the case of awareness, this is when potential customers begin to be aware of your product or service. They may view an ad or blog post, or receive an email campaign to promote your business. Real estate funnel systems.
Inquiry: Now that they are aware of your product, they need to be interested in the product. This is when you have to give more information about what youre offering and the benefits it can bring to them.
A decision: At this point potential buyers are ready to make a decision about whether or not to purchase your product. They might compare you to other providers, read reviews, or look at pricing options.
Action Then, they take action and buy your product.
What is a Sales and Marketing Funnel?
A sales funnel is a procedure that helps a person go through the initial experience of the product or service, to the purchase decision. A sales funnel comprised up of a series of steps designed to help potential buyers through the buying process from the initial interaction to the follow-up after purchase.
The purpose of a good marketing funnel is to turn as many leads to paying customers as quickly as is possible. Through guiding potential customers through a sequence of steps, and ensuring that each step is optimized for conversion, companies can boost the rate of conversion overall and gain more revenue from their online campaigns.
The basic steps in a sales funnel include:
1. Awareness: The consumer becomes aware of the service or product through advertising, word-of-mouth, or other marketing efforts.
2. Consideration: The customer starts contemplating whether or not this product/service is suitable for them. They begin to research the options available.
3. Decision: The customer decides whether or no to purchase the item or service and they make their final decision.
4. Follow-up: The customer receives their purchase and can be contacted for post-purchase follow-up (such as surveys on customer satisfaction or upsell/cross-sell promotions).
The Benefits of Having A Marketing and Sales Funnel
The benefits of having a marketing and sales funnel are numerous, but the most important one is the ability to have a systematic way to convert your prospects into buyers. It also allows you to monitor your progress to help you fine-tune your sales and marketing efforts for maximum effectiveness.
A different key benefits is that having a sales and marketing funnel lets you to classify your prospects so that they receive targeted messages.For example, if you have a sense that a certain set of potential customers is keen on a certain item and you want to direct your marketing efforts toward those prospects in order to increase the chances of selling.
In the end, a sales and marketing funnel can also help you save time and money by automating some of the aspects of the sales process. For example, if you've got an list of email addresses of potential customers You can make use of autoresponders to send them automated messages that offer discounts or other special deals for your services or products. This will increase the number of conversions, without having to put into extra hours of labor. Real estate funnel systems.
How do you create an online Selling and Marketing Funnel
In order to build an online sales and marketing funnel, you have to comprehend what a channel is and how it operates. A funnel is the process that guides a person from the initial awareness of your product or service to becoming a regular customer. The idea is that at each step of the funnel, you're providing more information and worth to the client which ultimately leads to a sale.
Step 1: Create an effective Lead Magnet
The term "lead magnet" refers to an opt-in offer that you make to generate leads for your business. The aim of the lead magnet is to lure your users to exchange their contact information with you so that you can follow up with them and offer them your products or services.
There are various kinds of lead magnets you can design, but one of the main things to do is ensure that your lead magnet is something that your target people actually want and it is also delivering on its promises.
One of the most straightforward ways to make leads is to simply provide the prospect of a discount on your product or services. If, for instance, you're the web design expert, you could provide a discount on Web design and development services for those who sign on to your mailing list.
Another kind of lead magnet is one that is an eBook or PDF guides. It could include a tutorial on how to start your own business or lose pounds, or how to save money and so on. In essence, anything that could be of value to your target audience.
It is also possible to create your own workbook, checklist, cheat sheet or any other kind of downloadable resource that will be useful to your target group of readers.
And finally, another popular kind of lead magnet is an online course or video training series. This type that you offer as a lead-generator is ideal because it allows you to show off your expertise and build trust with your target audience in the process.
Step 2: Design a Landing Page
A landing page is any web page that a visitor can be able to land on. In terms of marketing the term "landing page" refers to an independent web page designed specifically for the purpose of advertising or marketing. It differs from your home page because it was developed to encourage a specific step from your visitors which is known as a "conversion.
Conversions can come in a variety of ways, like signing up to newsletters, signing up for a trial offer purchasing a product, or filling out a contact form. The purpose on your website's page for landing is to encourage your users to take this action and there are certain aspects that will assist in getting users to take action.
Your landing page should contain:
- A compelling and original headline
- Visitors can use a form to fill out
- A strong call-to-action (CTA) that encourages conversions
- Videos or images that help are designed to reinforce your message. aspects of your product or service
- Simple design that is easy to navigate Minimal distractions
- The capability to monitor conversions
Step 3. Create an Email Autoresponder Series
Once you've constructed your landing page, and collected leads, it's time to build an email autoresponder series that can turn those leads into clients.
Your email autoresponder series should be a series of 3-5 emails that begins with a welcome email and continues through each step of your marketing and sales funnel.
Each step in the funnel, you must be providing your leads with valuable content that will help them become a customer. When they reach the end of your email autoresponder series, they should feel confident that the product you offer is what they want and ready to buy.
Here's a brief overview of what each email in your autoresponder series should achieve:
Email 1: The Welcome Email The first autoresponder email in your series should be a welcoming announcement from your side to your subscribers. It's also a good occasion to start building rapport by introducing yourself and providing your subscribers a brief description of what they are likely to get from your emails.
Second Email: Your Issue Email In the 2nd email in your autoresponder series, its time to get more specific with regards to the problem that your product or service can solve. This is when you begin to engage your reader by providing the issues they are currently facing.
Email 3:"The Solution" Email. In this third email, it's time to introduce your solution which is where you talk about your service or product in greater specific terms. It is also the moment to begin to go into the more in-depth details of the way your product or service is used and why it's the best solution for their problem.
Email 4: the social proof mail In this 4th email, it is important to present social proof that demonstrates why your product or service is the best solution to their issue. This could be in the form of case studies, testimonials or even reviews of other customers who have used their product.
Email 5: The Call-to Action Email The last email in your autoresponder series must contain an effective call-to action (CTA) that entices your reader to take action and purchase an item or purchase your service. This could be in the form of a discount voucher an offer with a limited time period, or the free trial period.
Step 4: Use Your Lead Magnet to Market Your Lead
After you've created your lead magnet as well as your landing page it's time to advertise your offer.
The best way to promote your lead-generating product is by using two steps to first drive visitors to a squeeze page where they can sign up to your offer. Second then, follow up by sending an array of emails following you sign them up.
In order to drive people to your squeeze page you can use a variety of strategies, including paid advertisements such as social media, email marketing, and even physical marketing materials like brochures or business cards.
Once someone has signed up to receive your lead magnet, it is important to follow-up with them with a series of emails. These emails you'll give more information about your product or service and increase trust among your target audience, and eventually make a sales pitch.
With a bit of effort it is easy to create your own online sales and marketing funnel that will allow you to make more sales and increase the size of your business. Real estate funnel systems.
Conclusion
Now that you know how to design an online marketing and sales funnel, you're ready to put your knowledge into practice. Rememberthat the purpose is to attract potential customers, turn them into leads, and finally nurture those leads into customers. By following the guidelines in this post, you'll be well on your path to online selling success.