Real Estate Investing Deal Funnel
How to Build an Online marketing and sales funnel
A well-designed online sales and marketing funnel is crucial for any business hoping to be successful today in the digital age. Through creating a funnel you will be able to ensure that your website is designed to convert in addition to ensuring that the marketing campaigns are targeted to the right group of customers.
The sales funnel a process that guides potential customers from their initial awareness of your service or product all the way to the purchase. Its called a funnel because at each stage of the process, you will lose some individuals who do not progress to the next phase.
There are four fundamental elements of an online selling funnel
The term "awareness" refers to the time when potential customers are made aware of your service or product. They might see an ad or read a blog article or receive an email with a marketing message. Real estate investing deal funnel.
At this point, they're aware of your offering it is essential that they are attracted to the product. This is why you need to provide additional information regarding what you offer and why its valuable to them.
Decision: At this stage, potential customers are ready to make a decision about whether or how they will purchase your product. They may compare your product to other brands, read reviews or research pricing options.
Action Final step: They take action and buy your product.
What is a Sales and Marketing Funnel?
The sales funnel a process that takes a customer from initial exposure to the product or service until the decision to purchase. A sales funnel comprised consisting of a number of steps designed to help potential buyers through the buying process beginning with initial contact, and continuing with after-purchase follow-up.
The aim of any sales funnel should be to convert the most leads into paying customers as much as they can. By taking potential customers through a series of steps and ensuring that every step is optimized for conversion, companies can boost their conversion rate overall and get more sales from marketing efforts. online promotional efforts.
The typical steps of a sales funnel are:
1. Awareness: The client becomes aware of the product or service through advertising, word-of-mouth or any other form of marketing.
2. Examining: The buyer begins contemplating whether or not this product/service is suitable for them. They begin to research their options.
3. Decide: The customer chooses whether or not to buy the product or the service and makes their final decision.
4. Following-up: The buyer receives their purchase , and is contactable for follow-up after purchase (such as customer satisfaction surveys or upsell/cross-sell offers).
The benefits of having a Sales and Marketing Funnel
The advantages of having a sales and marketing funnel are numerous and the most significant one is the ability to have a systematic way to convert your prospects into buyers. It also allows you to monitor your progress so that you can tweak your sales and marketing efforts to maximize the impact.
An additional key benefits is that having a marketing and sales funnel lets you to identify your potential customers in order that you can send them targeted messages.For instance, if have a sense that a certain set of potential customers is attracted to a certain product and you want to direct your marketing efforts to the group to increase the chance of selling.
A sales and marketing funnel can also help you save time and money by automating some of the aspects of the sales process. For instance, if you've an email list of prospective customers and you want to use autoresponders to automatically send messages with discounts or special deals on your products or services. This can help to increase the number of conversions, without having to put in extra hours of work. Real estate investing deal funnel.
How to Build an Online Sales and Marketing Funnel
To develop an online sales and marketing funnel, it is necessary to understand what a funnel is and how it operates. A funnel is a procedure which takes someone from a first awareness of your product or service to becoming a paying customer. The idea is that at each stage in the funnel, you're offering more information and value to the customer and eventually, this leads to a sale.
Step 1: Create an effective Lead Magnet
A lead magnet is an opt-in offer that you make to generate leads for your company. The aim of the lead magnet is to lure your users to exchange their contact information with you in order that you can follow up with them and promote your products or services.
There are various kinds of lead magnets you can design, but your most significant task to do is ensure that the lead-in magnet you create is something your target people actually want and also that it fulfills its promises.
One of the easiest methods to build an effective lead magnet is to simply offer a discount on your products or services. For instance, if you're the web design expert, you could provide a discount on website design service to those who sign to your email list.
Another type of lead magnet is an eBook or PDF guides. It could be a manual about how to set up an organization or lose weight, how to save money and so on. In essence, anything that could appeal to your target audience.
You could also create your own workbook, checklist, cheat sheet or any other kind of downloadable resource that can be helpful to your target viewers.
And finally, another popular type for lead magnets is the online course or video-based training series. This type of lead magnet is great as it lets you show off your expertise and build trust with your audience in the process.
Step 2: Design A Landing Page
A landing site is any website that visitors can arrive on. In marketing terms it is an individual web page made specifically for the needs of marketing or advertising. It differs from your main page because it was designed to elicit a specific behavior from your visitors, known as a conversion.
Conversions can come in a variety of types, including subscribing for a mailing list, signing up for a free trial purchasing a product, or complete a contact form. The objective to create a landing page on which to convince your users to take this step and there are a few elements that will help encourage your visitors to do this.
Your landing page should contain:
- A striking and unique headline
- A form for visitors to fill in
- A clear call-to-action (CTA) that can encourage conversions
- Videos or images that help will reinforce your message. features of your product or service
- Simple design that is easy to navigate Minimal distractions
- The capability to monitor conversions
Step 3: Create an email Autoresponder Series
Once you've constructed your landing page, and collected leads, you need to create an email autoresponder sequence that will convert those leads into clients.
Your autoresponder email series must be a series of 3-5 emails that start with a welcome message and moves through the various stages of your sales and marketing funnel.
At every stage of the funnel, you should provide your prospects with relevant content that can help them become a customer. By the time they reach the final stage of your autoresponder sequence, they must have a sense that the service or product is the thing they're looking for and willing to purchase.
Heres an overview of what every email in your autoresponder series should achieve:
Email 1: The Welcome Email The first email you send out in your autoresponder set should serve as a welcoming note from the sender to their subscriber. It is also an excellent opportunity to begin building trust by introducing yourself, and giving them a brief overview of what they can expect from your email.
Mail 2: The Problem Email In the 2nd email in your autoresponder sequence, it's time to be more specific on the issue that your product or service can solve. This is when you begin to engage your reader by detailing the pain points that theyre currently experiencing.
Email 3: Your Solution email In your third email, you're now ready to showcase your solution. This is where you describe your product or service in more specific terms. It is also the moment to begin to provide the important details about the way your product or service is used and why it's the ideal solution to the issue.
Email 4: A social proof message In this fourth email, it is important to provide social proof that reinforces the reasons why your product is the best solution for the issue. This could take the form of case studies, testimonials or even reviews by other customers who have used products or services from you.
Email 5: The Call-to Action Email The last email in your autoresponder series should be a strong call-to-action (CTA) which encourages your readers to act and buy the product. This could be in the form of a discount coupon, limited-time offer, or the free trial period.
Step 4: Promote Your Lead Magnet
Now that you've designed your lead magnet and created the landing pages, it's time to make sure you've promoted your offer.
The best way to promote your lead magnet by using an approach that is two-pronged: first, drive traffic to a landing page where they can sign up to your offer. Second, follow up with several emails once they have signed up.
To drive traffic to your squeeze pages, you can utilize a variety of techniques, such as paid advertising, email marketing, social media and even printed marketing materials such as brochures or business cards.
When someone has signed up for your lead magnet, it is important to follow-up with them via a series of emails. With these email messages you can provide more information about your service or product to create trust with your customer and then make an effective sales pitch.
With a bit of effort with a little effort, you can create your own online marketing and sales funnel to help you achieve more sales and boost your business. Real estate investing deal funnel.
Conclusion
You now know how to design an online marketing and sales funnel, its time to put your knowledge into action. Keep in mind, the objective is to draw in potential customers, transform them to leads, and help them become customers. By following the steps outlined in this guide, youll be well on your way to reaching online sale success.