Real Estate Investor Funnel
How to build an online Advertising and Sales Funnel
The creation of an online sales and marketing funnel is essential for any business hoping to prosper in the digital age. Through creating a funnel you will be able to ensure that your website is designed to convert as well as that marketing efforts are targeted towards the right target audience.
An effective sales funnel a process which takes potential customers from their initial awareness of your product or service all the way to buying. The term funnel is used because in each stage of the process, you will lose some people who dont go on to the next step.
There are four fundamental stages to an online sales funnel:
It's the time when potential customers are made aware of your service or product. They may see an advertisement or read a blog article or receive an email with a marketing message. Real estate investor funnel.
Interest: Now that they're aware of your offering it is essential that they are interested in it. This is why you need to provide additional information regarding what you offer and the reasons why it is valuable to them.
Decision: At this stage the potential buyers are in a position to decide whether or how they will purchase your product. They may compare your product to other suppliers, read testimonials or research pricing alternatives.
Action: Finally, they take action and purchase your product.
What is a Marketing and Sales Funnel?
A sales funnel is a method that helps a person go from their initial understanding of a product or service through the purchase decision. A sales funnel comprised by a sequence of steps that are created to help potential buyers through the process of making a purchase, from initial contact to post-purchase follow-up.
The goal of any good marketing funnel is to convert as many leads into paying customers as much as they can. By taking potential customers through a series of steps, and ensuring that each step is optimized for conversion, companies can boost their conversion rate overall and get more sales from marketing efforts. online promotional efforts.
The steps in a typical sales funnel include:
1. Awareness: The client becomes aware of the product or service through word-of-mouth advertising or any other form of marketing.
2. Examining: The buyer begins contemplating whether or not the product or service is suitable for them. They begin to research the options available.
3. Decision: The customer decides whether or no to purchase the item or service and makes their final decision.
4. Follow-up: The customer receives their purchase and can be contacted for post-purchase follow-up (such as surveys on customer satisfaction or offers for upsell/cross-sell).
The benefits of having A Marketing and Sales Funnel
The advantages of having a marketing and sales funnel are many but the primary one is the ability to establish a method to convert your prospects into buyers. It also allows you to analyze your performance to help you fine-tune your marketing and sales techniques to get the most impact.
A different key advantage is the fact that a marketing and sales funnel allows you to identify your potential customers in order that they receive targeted messages.For example, if you have a sense that a certain set of prospects are attracted to a certain product then you can target your marketing efforts to these prospects to improve the likelihood of selling.
In the end, a sales and marketing funnel can also aid in saving time and money by automating certain aspects of the sales process. For example, if you've got an list of email addresses of potential customers You can make use of autoresponders for sending them automated messages offering discounts or other special deals on your products or services. This will help increase the number of conversions, without having to put in additional hours of effort. Real estate investor funnel.
How do you build an online Advertising and Sales Funnel
To develop an online sales and marketing funnel, it is necessary to comprehend what a channel is and how it functions. A funnel is the process that takes someone from initial awareness of your service or product to becoming a paying customer. The idea is that , at each stage of the funnel, you are offering more information and benefits to your customer, which eventually leads to a sale.
Step 1: Create a Lead Magnet
A lead magnet is an opt-in offer which you can use to generate leads for your business. The goal of an offer to lure your visitors to exchange their contact information with you so that you can follow up with them and offer them your services or products.
There are numerous types of lead magnets that you can create, but the most important thing is to ensure that the lead magnet you choose to use is something that your target customers actually desires and it is also delivering on the promises it makes.
One of the most straightforward methods to build lead magnets is to simply offer discounts on your goods or services. For example, if youre a web designer, you can offer a discount on your website design service to those who sign up for your email list.
Another popular type of lead magnet is one that is an eBook or PDF guides. It could be a guide about how to set up your own business or shed weight, tips for saving money, etc. Basically, anything that would be of value to your target readers.
It is also possible to create an outline, workbook, cheat sheet or any other type of downloadable resource that can be beneficial to your target viewers.
The final kind of lead magnet would be an online course or video-based training series. This kind of lead magnet ideal because it allows you to display your knowledge and build trust with your audience at the same time.
Step 2: Create a landing page
A landing site is any web page that a visitor can arrive on. In marketing terms an ad is a separate web page created specifically for the purposes of advertising or marketing. It is distinct from your main page because it was created to trigger a specific response from your customers, known as a conversion.
Conversions can take a variety of forms, including signing up to a newsletter, signing up for a free trial purchasing a product, or using a contact form. The purpose for your page's landing pages is getting your users to take this step There are certain elements that will help encourage your visitors to do this.
Your landing page should include:
- A compelling and original headline
- A form that visitors can fill out
- A strong call-to-action (CTA) which encourages conversions
- Videos or images that help reinforce your message Benefits or aspects of your product or service
- A simple design that is simple to navigate.
- The capability to monitor conversions
Step 3: Create an Email Autoresponder Series
Now that youve built your landing page and collected leads, you need to build an email autoresponder sequence that will convert those leads into customers.
Your email autoresponder series should be a series of 3-5 emails that begin with a welcome message , and goes through every stage of your sales and marketing funnel.
At each stage of the funnel, you need to provide your prospects with value-packed content that helps them to become a customer. By the time they reach the final stage of your autoresponder series, they should be convinced that your product or service is exactly what they want and willing to purchase.
Here's an outline of what each email in your autoresponder series should achieve:
Email 1 The Welcome Email first email you send out in your autoresponder collection should consist of a welcoming announcement from your side to your subscribers. This is also a great opportunity to start building rapport by introducing yourself to them and giving the subscriber a brief summary of what they can expect from your email.
2. Email: the Problem Email In the second email of your autoresponder sequence, it's time to start getting more specific with regards to the problem that your product or service solves. This is where you get your reader hooked by describing the issues that they're experiencing right now.
Email 3"The Solution" Email. In this 3rd email, it's time to present your solution, which is when you explain your product or service in more in depth. This is also where you begin to go into the more in-depth details of how your product or service is used and why it's the ideal solution to your client's issue.
Email 4: the social proof mail. In this fourth email, you should present social proof that demonstrates the reasons why your product is the best solution to their issue. This could take the form of case studies, testimonials, or even reviews by other customers who have utilized the product.
Email 5: The Call-to Action Email The last email in your autoresponder set-up should include strong and compelling call-to-action (CTA) that entices your reader to take action and buy an item or purchase your service. This could come in the form of a discount code, limited-time offer, or free trial.
Step 4: Promote Your Lead Magnet
Now that you have created your lead magnet and designed your landing page it's time to market your product.
The best way to advertise your lead magnet to use the two-step method first, bring traffic to a page on which they can sign up for your offer, and second to follow up with an array of emails following you sign them up.
To drive traffic to your squeeze page you can make use of a variety of strategies, including paid advertisements, email marketing, social media as well as physical marketing materials such as business cards or flyers.
Once someone has signed-up for your lead magnet it is important to follow-up with them via a series of emails. Through these messages, you'll provide additional information about your product or service, build trust with your audience and finally, make your sales pitch.
With a little effort with a little effort, you can create an online sales and marketing funnel that can help you increase sales and expand your business. Real estate investor funnel.
Conclusion
Now that you know how to build an online marketing and sales funnel, you're ready to put your knowledge into action. Keep in mind that the aim is to draw in potential customers, convert them into leads, and finally cultivate those leads into customers. Following the steps described in this guide, youll be well on your way to reaching online sales success.