Rethinking The Marketing Funnel
How to build an online Sales and Marketing Funnel
Making an online sales and marketing funnel is essential for any company that wishes to be successful in the digital age. By creating a funnel, you can make sure that your website is optimized to increase conversions and that your marketing efforts are targeted towards the right group of customers.
Sales funnels are an approach that guides potential customers from the moment they first become aware of your service or product all the way through to purchase. The term funnel is used because at each step of the procedure, you'll lose some people who dont go on to the next phase.
There are four essential steps to the online marketing funnel.
In the case of awareness, this is when prospective customers learn about your product or service. They may be exposed to an advertisement, read a blog post or even receive an email from a marketing campaign. Rethinking the marketing funnel.
Interest: Now that theyre aware of your offering and are aware of it, they should be interested in the product. This is why you need to give additional information on what you have to offer and why it is beneficial to them.
The decision is made: At this point potential buyers are ready to make a decision about whether or not to purchase your product. They could compare your service to other brands, read reviews or research pricing options.
Action Take the necessary action and purchase your item.
What is a Sales and Marketing Funnel?
Sales funnels are a process that takes a customer through the initial experience of an item or service to the decision to purchase. Sales funnels are made up of a set of steps that are designed to guide potential customers through the buying process from initial contact to post-purchase follow-up.
The aim of any sales funnel is to turn as many leads into paying customers as possible. Through guiding potential customers through a sequence of steps and making sure that each step is optimized to conversion, companies can boost the rate of conversion overall and get more sales from your online marketing efforts.
The steps in a typical sales funnel include:
1. Awareness: The customer becomes aware of the product or service through word-of-mouth advertising or other marketing strategies.
2. Consideration: The customer starts considering whether or not this product/service is the right one for them. They then begin researching their options.
3. Decide: The customer chooses whether or not to purchase the item or service and they make their final decision.
4. Following-up: The buyer receives their purchase and may be contacted for post-purchase follow-up (such as surveys of customer satisfaction or upsell/cross-sell promotions).
The Benefits of Having an Advertising and Sales Funnel
The advantages of having a sales and marketing funnel are numerous however the main one is the ability to have a systematic way to convert prospects into customers. It also lets you keep track of your results in order to fine-tune your marketing and sales efforts for maximum impact.
The other key benefit is that a sales and marketing funnel lets you to classify your prospects so that you can target them with messages.For example, if you have a sense that a certain set of customers are interested in a specific product then you can target your marketing efforts towards these prospects to improve the chances of making a sale.
In the end, a sales and marketing funnel may also aid in saving time and money by automating certain aspects of the sales process. For example, if you've got an list of email addresses of potential customers You can make use of autoresponders for sending them automated messages offering discounts or other special deals on your products or services. This could help boost conversions without having to put in additional hours of effort. Rethinking the marketing funnel.
How do you build an online Advertising and Sales Funnel
In order to build an online sales and marketing funnel, you need to know what a funnel is and the way it works. A funnel is a method that allows a customer to go from having awareness of the product or service you offer to becoming a paying customer. It is believed that at each step of the funnel, you're offering more information and value to the consumer, which eventually leads to a purchase.
Step 1: Create a Lead Magnet
The term "lead magnet" refers to an opt in offer that you make to generate leads for your business. The objective of lead magnets is to convince your visitors to exchange their contact information with you in order you can follow-up with them and promote the products or services you offer.
There are numerous types of lead magnets you can make, however what's most crucial to do is ensure that the lead-in magnet you create is something your target public actually wants and is able to deliver on its promise.
One of the most straightforward ways to make an effective lead magnet is to offer discounts on your goods or services. For instance, if you're an internet designer you might offer a discounted rate on your web design services to those who sign up for your email list.
Another popular type of lead magnet is an eBook or PDF guides. It could include a tutorial about how to set up your own business and lose weight, ways to save money and so on. Basically, anything that would provide value to your target viewers.
You can also make a workbook, checklist, cheat sheet, or other kind of downloadable resource that can be beneficial to your target public.
Another popular kind that is a lead magnet can be described as an online course or video training series. This type that you offer as a lead-generator is ideal because it lets you showcase your knowledge and build trust with your target audience at the same time.
Step 2: Create an landing page
A landing site is any webpage that a person can arrive at or arrive on. In marketing terms, a landing page is a standalone web page, specially designed for the use of marketing or advertising. It differs from your home page because it was specifically designed to prompt a particular response from your customers, which is known as a "conversion.
Conversions may take many forms, such as subscribing for a mailing list, signing up for a free trial and making a purchase or making contact via a form. The purpose to create a landing page on which to convince your customers to take this action, and there are certain factors that can help in encouraging visitors to make the necessary changes.
Your landing page should contain:
- A compelling and original headline
- A form for visitors to complete
- A clear call-to-action (CTA) which encourages conversions
- Images or videos that highlight your message or reinforce the benefits or the features of your service
- Simple design that is simple to navigate.
- The capability to monitor conversions
Step 3: Create an email Autoresponder Series
Now that youve built your landing page and collected leads, it's time to design an autoresponder email sequence that will convert those leads into customers.
Your autoresponder sequence for emails should be a series of 3-5 emails that begins with a welcome email and progresses through each stage of your marketing and sales funnel.
Each step in your funnel, you should be providing your leads with value-packed content that helps them get closer to becoming an actual customer. By the time they reach the end of your autoresponder series they should believe that what you sell is exactly what they need and theyre ready to buy.
Heres an outline of what each autoresponder email will accomplish:
Email 1 The Welcome Email first autoresponder email in your set should serve as a welcoming email from your company to the subscriber. It's also a good occasion to start building rapport by introducing yourself and providing the subscriber a brief summary of what they can expect from your emails.
2. Email: the Issue Email In the second email in your autoresponder sequence, it's time to become more specific on the issue that your product or service can solve. This is where you really get your reader hooked by explaining the problems that theyre currently experiencing.
Email 3 Your Solution email In your third email, you're now ready to present your solution, which is where you talk about your product or service in greater in depth. It is also the moment to begin to get into the meaty details about the way in which your product or service functions and the most appropriate solution to your client's issue.
Email 4 the social proof mail. In this fourth email, it is important to give proof of social connections that proves the reasons why your product is the most effective solution to the issue. This could take the form of testimonials, case studies or even testimonials from other customers who have used their product.
Email 5: Call-to-Action Email The last email in your autoresponder set-up should include an effective call-to action (CTA) that encourages readers to take action and buy your product or service. This could be in the form of a discount code or offer that is limited in time, or a the free trial period.
Step 4 4. Promote Your Lead Magnet
Now that you have created your lead magnet and created your landing page it's time to make sure you've promoted your offer.
The most effective method to market your lead magnet to employ the two-step method first, bring traffic to a squeeze page , where they can sign up to your special offer. Second to follow up with a series of emails after they have signed up.
In order to drive people to your squeeze page, you can utilize a variety options, including paid ads as well as email marketing, social media and even physical marketing tools such as posters or cards.
Once someone has signed up to your lead magnet, it's essential to follow up with them via a series of emails. These emails you can give more information about your service or product to increase trust among your target audience, and eventually make an offer to sell.
With a bit of effort, you can easily build with a little effort, you can easily create an online marketing and sales funnel that will allow you to close more sales and grow your business. Rethinking the marketing funnel.
Conclusion
Once you've learned how to construct an online sales and marketing funnel, it's time to put your knowledge into practice. Remember, the goal is to attract customers, transform them into leads, and then keep those leads in the loop until they become customers. By following the guidelines in this post, you'll be well on your way to becoming successful in online successful sales.