Sales Funnel Diagram Ppt
How to Create an Online marketing and sales funnel
Building an online sales and marketing funnel is essential for any company that wishes to succeed within the digital age. When you create a funnel, you can ensure your website is optimized for conversions and that your marketing campaigns are targeted at the correct target audience.
A sales funnel is an approach that takes potential customers right from the initial exposure to your service or product until they make a the purchase. It is called a funnel due to the fact that at every stage of the process, you lose individuals who do not progress to the next stage.
There are four key phases to the online sale funnel
The term "awareness" refers to when potential customers begin to be aware of your product or service. They may see an advertisement, read a blog post or receive an email campaign to promote your business. Sales funnel diagram ppt.
Inquiry: Now that they are aware of your offering, they need to be interested in it. This is why you need to give more information on what you have to offer and why its valuable to them.
The decision is made: At this point prospective customers are prepared to decide whether or not to purchase your product. They could compare your service to other brands, read reviews or review pricing options.
Action Take action and buy your product.
What is a Sales and Marketing Funnel?
A sales funnel is a procedure which guides a client from the initial awareness of a product or service through the purchase decision. Sales funnels are made up of a set of steps that are created to help potential buyers through the process of making a purchase, from the initial interaction to following-up post-purchase.
The purpose of a good sales funnel is to turn the most leads into paying customers as much as they can. Through guiding potential customers through a sequence of steps and ensuring that each step is optimized to conversion, businesses can improve their conversion rate overall and increase the number of sales generated by the results of their online promotional efforts.
The stages of a typical sales funnel are:
1. Awareness: Customers become aware of the service or product through advertising, word-of-mouth or other marketing strategies.
2. Consideration: The customer starts thinking about whether or not that product or service is suitable for them. Then, they begin looking into the options available.
3. Decide: The customer chooses whether or no to purchase the item or service, and then takes the final decision.
4. Follow-up: The customer receives their purchase and can be reached for follow-up post-purchase (such as surveys to gauge customer satisfaction or upsell/cross-sell offers).
The benefits of having the Sales and Marketing Funnel
The advantages of having a sales and marketing funnel are numerous and the most significant one is the ability to establish a method to convert prospects into customers. It also lets you monitor your progress in order to fine-tune your marketing and sales efforts to maximize the impact.
An additional key benefit is that a marketing and sales funnel gives you a way to segment your prospects so that they receive targeted messages.For instance, if know that a certain group of prospects is keen on a certain item it is possible to target your marketing efforts at these prospects to improve the chance of selling.
Additionally, a sales or marketing funnel can assist you in saving time and money by automating certain aspects of the sales process. For instance, if you have an list of email addresses of potential customers, you can use autoresponders to send them automated messages that offer discounts or other special deals on your products or services. This could help boost sales without having to put into extra hours of labor. Sales funnel diagram ppt.
How do you create an online Sales and Marketing Funnel
In order to build an online sales and marketing funnel, you have to know what a funnel is and how it functions. A funnel is the process that allows a customer to go from having awareness of the product or service you offer to becoming a customer who is paying for it. The concept is that at each stage of the funnel, you are offering more information and value to the consumer which ultimately leads to a purchase.
Step 1: Design a Lead Magnet
Lead magnets are an opt-in offer that you use to generate leads for your business. The purpose of lead magnets is to entice your website visitors to exchange their contact information with you, so you can follow-up with them, and then sell them your products or services.
There are various kinds of lead magnets you can make, however the most important thing is to make sure that the lead magnet you choose to use is something that your target public actually wants and it is also delivering on its promise.
One of the most straightforward ways to create leads is to simply provide a discount on your products or services. For instance, if you're an internet designer you could offer a special discount on your designs to those who sign on to your mailing list.
Another type of lead magnet is an eBook or PDF guide. It could be a guide on how you can start an enterprise, how to lose weight, how to save money, etc. The idea is that anything you write about will appeal to your target public.
You can also make an outline, workbook, cheat sheet, or other kind of downloadable resource that will be helpful to your target viewers.
And finally, another popular type for lead magnets is the online course or video training series. This kind of lead magnet is a great choice because it allows you to show off your expertise and establish confidence with your customers at the same time.
Step 2: Create a Landing Page
A landing page can be defined as any web page that a visitor can arrive at or get to. In marketing terms, a landing page is a separate web page specially designed for the use of advertising or marketing. It is distinct from your home page in that it was designed to elicit a specific step from your visitors also known as a conversion.
Conversions can take a variety of ways, like signing up to an email newsletter, registering for a trial offer and making a purchase or filling out a contact form. The objective to create a landing page on which getting your customers to take this step and there are certain aspects that will assist in getting users to take action.
Your landing page should include:
- A compelling and original headline
- Visitors can use a form to complete
- A powerful call-to action (CTA) that promotes conversion
- Images or videos that reinforce your message Benefits or characteristics of your product or service
- A simple design that is easy to navigate Minimal distractions
- The ability to track conversions
Step 3: Create an email Autoresponder Series
Now that youve built your landing page and have collected leads, you need to develop an email autoresponder series that can turn these leads into customers.
The sequence of emails you send to your autoresponders should be a series of three to five emails that begins with a welcome email and progresses through each stage of your marketing and sales funnel.
At every stage of the funnel, you must be providing your customers with relevant content that can help them move closer to becoming a client. When they reach the final stage of your autoresponder series they should believe that what you sell is the thing they're looking for and eager to purchase.
Heres an overview of what each autoresponder email will accomplish:
Email 1: The Welcome Email The first message in your autoresponder collection should consist of a welcoming email from your company to the subscriber. This is also a great chance to establish a rapport by introducing yourself and providing the subscriber a brief summary of what they are likely to get from your emails.
Second Email: Your Problem Email In the second email of your autoresponder series, its time to be more specific on the issue that your service or product solves. This is where you start to hook your reader by explaining the problems that they're currently experiencing.
Email 3 A Solution-oriented Email third email, it's time to showcase your solution. This is where you discuss your product or service in greater depth. It is also the moment to start getting into the meaty details about how your service or product functions and the ideal solution to their problem.
Email 4: the social proof mail In this fourth email, it is important to provide social proof that reinforces that your product or service is the best solution for their issue. This could take the form of case studies, testimonials or even testimonials from customers who have used their product.
Email 5: Call-to-Action Email The final email in your autoresponder set-up should include an effective call-to action (CTA) that encourages your readers to act and buy an item or purchase your service. It could take the form of a discount coupon or limited-time offer or free trial period.
Step 4: Use Your Lead Magnet to Market Your Lead
Now that you have created your lead magnet and created your landing site, you're ready to advertise your offer.
The best way to advertise the lead-generating offer is through an approach that is two-pronged first, bring traffic to a squeeze page , where they can sign up for your special offer. Second you follow up with several emails once you sign them up.
To bring traffic to your squeeze site, you can use a variety of methods including paid advertising and email marketing, social media, and even physical marketing tools such as postcards, flyers or even business cards.
When someone has signed up for your lead magnet, it is important to follow-up with them via a series of emails. In these emails, you can provide additional information about your product or service and establish trust with your customers and, eventually, present an effective sales pitch.
With a bit of effort You can build your own online sales and marketing funnel to help you increase sales and expand your company. Sales funnel diagram ppt.
Conclusion
Once you've learned how to build an online sales and marketing funnel, you're ready to put this knowledge into action. Keep in mind, the objective is to draw in potential customers, then convert them into leads, and then cultivate those leads into customers. Following the steps described in this guide, you'll be well on the way to becoming successful in online selling success.