Sales Funnel Ebook
How to build an online Selling and Marketing Funnel
The creation of an online marketing and sales funnel is essential for any business that wants to prosper to be successful in today's digital age. Through creating a funnel you will be able to ensure that your site is optimized for conversions in addition to ensuring that the marketing campaigns are targeted to the right people.
A sales funnel is a procedure that takes potential buyers from their initial awareness of your service or product all the way through to the purchase. It is called a funnel due to the fact that at each stage of the procedure, you'll lose some customers who don't move on to the next step.
There are four crucial phases to the online sale funnel
The term "awareness" refers to when prospective customers learn about your service or product. They may see an advertisement or blog post or get an email from a marketing campaign. Sales funnel ebook.
Inquiry: Now that they are aware of your product They should be interested in the product. This is the time to provide more information regarding what you offer and why its valuable to them.
The decision is made: At this point the potential buyers are in a position to make a decision about whether or how they will purchase your product. They might compare you to other brands, read reviews and look into pricing options.
Action: Finally, they take the necessary action and purchase your item.
What is a Marketing and Sales Funnel?
A sales funnel is a method that helps a person go from initial exposure to a product or service through the purchase decision. Sales funnels are comprised up of a series of steps that are designed to help potential buyers through the process of making a decision, from the initial interaction to the follow-up after purchase.
The purpose of a good funnel to sell is turn as many leads to paying customers as quickly as is possible. By guiding potential customers through a series of steps and making sure that each step is optimized to conversion, companies can boost their overall conversion rate and get more sales from the results of their online advertising efforts.
The basic steps in a sales funnel are:
1. Awareness: The customer becomes aware of the service or product by way of advertising, word-ofmouth or other forms of marketing.
2. Inquiry: The consumer begins contemplating whether or not the product or service is suitable for them and begins researching the options available.
3. Choice: The consumer decides whether or no to buy the product or the service and they make their final decision.
4. Follow-up: Customers receive their purchase and may be followed-up with post-purchase (such as surveys of customer satisfaction or upsell/cross-sell promotions).
The Benefits of Having the Sales and Marketing Funnel
The benefits of having a sales and marketing funnel are numerous however the main one is that it allows you to have a systematic way to convert potential customers into customers. It also lets you analyze your performance in order to fine-tune your sales and marketing efforts for maximum impact.
A different key advantage is the fact that a marketing and sales funnel allows you to categorize your customers so that they receive targeted messages.For instance, if are aware that a particular group of prospects is keen on a certain item, you can direct your marketing efforts at these prospects to improve the chance of making a sale.
In the end, a sales and marketing funnel may also assist you in saving time and money through automation of certain aspects of the sales process. For example, if you've got an email list of potential customers then you can utilize autoresponders to send them automatic messages with discounts or other special deals for your services or products. This can help to increase the number of conversions, without having to put in extra hours of work. Sales funnel ebook.
How to Create an Online marketing and sales funnel
To build an online sales and marketing funnel, you must to know what a funnel is and the way it works. A funnel is a process that takes someone from initial awareness of your product or service to becoming an actual customer. It is believed that at each stage in the funnel, you're providing more information and worth to the client which ultimately leads to a sale.
Step 1: Design an Lead Magnet
The term "lead magnet" refers to an opt-in offer that you make to generate leads for your business. The purpose of a lead magnet is to lure your visitors to exchange their contact information with you in order you can follow-up with them and promote your products or services.
There are numerous types of lead magnets that you can make, however one of the main things to do is make sure that your lead magnet is something that your target customers actually desires and that it delivers on the promises it makes.
One of the most straightforward ways to make lead magnets is to offer a discount on your products or services. For example, if youre a web designer, you might offer a special discount on your designs to anyone who signs to your email list.
Another kind of lead magnet is one that is an eBook or PDF guides. It could include a tutorial on how to start your own business or lose pounds, or how to save money, etc. The idea is that anything you write about will appeal to your target audience.
It is also possible to create a workbook, checklist, cheat sheet or any other type of downloadable resource that will help your target audience.
The final type of lead magnet is an online course or video-based training series. This kind of lead magnet is a great choice because it allows you to display your knowledge and establish trust with your audience in the process.
Step 2: Create A Landing Page
A landing site is any website that visitors is able to arrive or land on. In terms of marketing an ad is an individual web page specially designed for the use of marketing or advertising. It is distinct from your home page in that it has been specifically designed to prompt a particular behavior from your visitors, which is known as a "conversion.
Conversions may take many types, including subscribing to newsletters, signing up for a trial offer purchasing a product, or making contact via a form. The purpose to create a landing page on which to get your visitors to take the action and there are a few aspects that will assist in getting your visitors to do this.
Your landing page should include:
- A unique and persuasive headline
- Visitors are given a form to complete
- A clear call-to-action (CTA) which encourages conversions
- Videos or images that help are designed to reinforce your message. features of your product or service
- A simple design that is simple to navigate.
- The capability to monitor conversions
Step 3: Create an Email Autoresponder Series
Now that you have created your landing page and collected leads, it's time to create an email autoresponder sequence that will convert those leads into customers.
Your email autoresponder series should be a series of 3-5 emails that begins with a welcome email and continues through each step of your sales and marketing funnel.
In each step of the funnel, you should provide your prospects with relevant content that can help them become a buyer. At the final stage of your autoresponder series, they should believe that what you sell is what they need and theyre looking to buy.
Here's a quick overview of the goals each autoresponder email will accomplish:
Email 1: The Welcome Email The first email you send out in your autoresponder series should be a welcoming announcement from your side to your subscribers. It is also an excellent opportunity to begin building trust by introducing yourself to them and giving them a brief overview of what they can expect from your emails.
2. Email: the Problem Email The second email of your autoresponder series, its time to start getting more specific on the issue that your product or service can solve. This is the moment when you can really start to hook your reader by describing the issues they are currently facing.
Email 3 The Solution Email In the 3rd email, it's time to explain your solution. This is where you describe your service or product in more in depth. This is also when you begin to go into the more in-depth details of how your product or service is used and why it's the most appropriate solution to their problem.
Email 4 The social proof email In this 4th email, you should offer social proof to show that your product or service is the ideal solution to your client's needs. This could take the form of case studies, testimonials or even reviews from customers who have used your product or service.
Email 5: Call-to-Action Email The last email in your autoresponder set-up should include a strong call-to-action (CTA) that encourages readers to take action and purchase an item or purchase your service. This could be in the form of a discount code, limited-time offer, or free trial.
Step 4: Use Your Lead Magnet to Market Your Lead
After you've created your lead magnet and created your landing page it's time to promote your product.
The most effective method to market the lead-generating offer is by using a two-step process first, bring traffic to a landing page where users can sign-up for your offer, and second you follow up with an array of emails following they have signed up.
In order to drive people to your squeeze pages, you can employ a range options, including paid ads as well as email marketing, social media, and even physical marketing tools such as business cards or flyers.
Once someone has signed up for your lead magnet it's essential to follow up to them by sending them a series of emails. These emails you can give more information about your product or service to increase trust among your target audience and then make an offer to sell.
With a bit of effort You can build the online sales and marketing funnel that will help you close more sales and grow your business. Sales funnel ebook.
Conclusion
If you've learned the best way to create an online marketing and sales funnel, it's time to put that knowledge into action. Remember, the goal is to draw in potential customers, then convert them into leads, then help them become customers. If you follow the steps laid out in this post, you'll be well on your path to online sale success.