Sales Funnel in Excel 2016
How to Create an Online Advertising and Sales Funnel
Making an online marketing and sales funnel is essential for any business looking to prosper in the digital age. When you create a funnel, you will be able to ensure that your website is designed to convert in addition to ensuring that the marketing efforts are targeted to the appropriate audience.
Sales funnels are an approach that guides potential customers from their initial awareness of your product or service up to purchasing. The name funnel comes from the fact that at each stage of the process, you lose people who aren't able to move to the next step.
There are four crucial steps to an online sale funnel
The term "awareness" refers to when prospective customers learn about your service or product. They may see an advertisement or blog post or even receive an email marketing campaign. Sales funnel in excel 2016.
Inquiry: Now that they are aware of your offering it is essential that they are interested in the product. This is where you need to provide additional information on what you have to offer and why its valuable for them.
A decision: At this point the potential buyers are in a position to decide whether or not they want to purchase your product. They could compare your service to other brands, read reviews, or look at pricing options.
Action Take the necessary action and purchase your item.
What is a Sales and Marketing Funnel?
An effective sales funnel a process that helps a person go from initial exposure to the product or service until the decision to purchase. A sales funnel comprised by a sequence of steps that are created to help potential buyers through the decision-making process, beginning with initial contact, and continuing with following-up post-purchase.
The objective of any funnel to sell is convert as many leads to paying customers as possible. Through guiding potential customers through a series of steps, and ensuring that each step is optimized to conversion, businesses can improve the rate of conversion overall and increase the number of sales generated by marketing efforts. online advertising efforts.
The stages of a typical sales funnel include:
1. Awareness: The client becomes aware of the product or service through word-of-mouth advertising or other marketing strategies.
2. Examining: The buyer begins considering whether or not an item or service they are considering is appropriate for them. They begin to research their options.
3. Decision: The buyer decides whether or no to buy the product or the service, and then makes the final decision.
4. Following-up: The buyer receives their purchase , and is reached for follow-up post-purchase (such as surveys of customer satisfaction or offers for upsell/cross-sell).
The Benefits of Having A Marketing and Sales Funnel
The advantages of having a marketing and sales funnel are many however the main one is the fact that it allows you to have a systematic way to turn prospects into customers. It also allows you to monitor your progress in order to fine-tune your marketing and sales strategies for maximum impact.
An additional key reason to use a sales and marketing funnel lets you to identify your potential customers in order that you can target them with messages.For instance, if have a sense that a certain set of customers are interested in a specific product it is possible to target your marketing efforts to those prospects in order to increase the likelihood of making a sale.
A sales and marketing funnel may also help you save time and money by automating some of the aspects of the sales process. For example, if you've got an list of email addresses of potential customers You can make use of autoresponders for sending them automated messages with discounts or special deals on your products or services. This will help increase conversions without putting in additional hours of effort. Sales funnel in excel 2016.
How to Build an Online marketing and sales funnel
In order to build an online sales and marketing funnel, it is necessary to be aware of what a funnel is and how it works. A funnel is a procedure that guides a person from the initial awareness of your service or product to becoming a paying customer. It is believed that at each stage of the funnel, you're giving more information and benefits to your customer which ultimately leads to a purchase.
Step 1: Create an effective Lead Magnet
Lead magnets are an opt in offer which you can use to generate leads for your company. The purpose of an offer to get your site users to exchange their contact information with you in order you can follow-up with them and offer them your products or services.
There are numerous types of lead magnets you can design, but the most important thing is to ensure that the lead-in magnet you create is something your target people actually want and also that it fulfills its promise.
One of the most straightforward methods to build an effective lead magnet is to simply provide a discount on your products or services. For instance, if you're an internet designer you can provide a discount on designs to people who sign up for your email list.
Another type of lead magnet is an eBook or PDF guides. This could be a guide on how to start a business, how to lose weight, tips for saving money or even. The idea is that anything you write about will provide value to your target readers.
You can also design a workbook, checklist, cheat sheet, or other type of downloadable resource that can help your target group of readers.
A third and most popular kind for lead magnets is the online course or video-based training series. This kind of lead magnet is a great choice because it allows you to display your knowledge and establish confidence with your customers in the process.
Step 2: Design a landing page
A landing page is any website that a user can arrive at or get to. In terms of marketing, a landing page is an independent web page made specifically for the needs of marketing or advertising. It differs from your home page in that it was designed to elicit a specific response from your customers, called a conversion.
Conversions can take a variety of ways, like signing up to an email newsletter, registering for a free trial and making a purchase or filling out a contact form. The goal of your landing page is to encourage your customers to take this step and there are certain aspects that will assist in getting visitors to make the necessary changes.
Your landing page should contain:
- A unique and persuasive headline
- Visitors are given a form to fill in
- A compelling call-to-action (CTA) that can encourage conversions
- Videos or images that help reinforce your message Benefits or characteristics of your product or service
- A simple design that is simple to navigate.
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
Now that youve built your landing page and gathered leads, its time to develop an email autoresponder series that can turn these leads into customers.
The sequence of emails you send to your autoresponders should consist of 3-5 emails that start with a welcoming message and goes through every stage of your marketing and sales funnel.
In each step of the funnel, you need to be providing your customers with valuable content that will help them become an actual customer. When they reach the end of your autoresponder series, they will have a sense that the service or product is exactly the thing they're looking for and ready to buy.
Here's a quick outline of what each email from your autoresponder series will accomplish:
Email 1 The Welcome Email first email in your autoresponder collection should consist of a welcome note from the sender to their subscriber. This is also a good occasion to start building rapport by introducing yourself and providing them a brief overview of what they will get from your messages.
Email 2: The Problem Email The second email of your autoresponder sequence, it's time to become more specific on the issue that your product or service can solve. This is where you really begin to engage your reader by describing the issues that theyre currently experiencing.
Email 3: A Solution-oriented Email 3rd email, its time to showcase your solution. This is where you talk about your product or service in more depth. This is also when you start getting into the meaty details about the way in which your product or service works and why its the most appropriate solution to the issue.
Email 4 the social proof mail. In this fourth email, you should provide social proof that reinforces the reason why your product or service is the best solution to your client's needs. This could be in the form of case studies, testimonials or even feedback from clients who have tried your product or service.
Email 5: The Call to Action Email The last email in your autoresponder series must contain an effective call-to action (CTA) that encourages your reader to take action and purchase the product. This could come in the shape of a discount code, limited-time offer, or free trial period.
Step 4 Step 4: Promote Your Lead Magnet
Now that you have created your lead magnet and designed your landing site, you're ready to advertise your offer.
The best way to promote your lead magnet is by using the two-step method First, you should drive people to a landing page where they can sign-up to your special offer. Second to follow up with an email series after they sign up.
To drive traffic to your squeeze page, you can make use of a variety options, including paid ads, email marketing, social media as well as physical marketing materials like brochures or business cards.
After someone has signed up for your lead magnet, it's crucial to follow up to them by sending them a series of emails. With these email messages you'll be able to provide additional information about your product or service as well as create trust with your customer and then make an offer to sell.
With a bit of effort with a little effort, you can create the online sales and marketing funnel that can help you increase sales and expand your company. Sales funnel in excel 2016.
Conclusion
Now that you know how to build an online sales and marketing funnel, you're ready to put your knowledge into action. Keep in mind that the aim is to attract potential customers, turn them to leads, and keep those leads in the loop until they become customers. If you follow the steps laid out in this article, you'll be well on the way to reaching online selling success.