Sales Funnel Metrics
How to build an online Advertising and Sales Funnel
Making an online sales and marketing funnel is vital for any business that wants to prosper within the digital age. By creating a funnel you can ensure that your website is designed to convert along with ensuring your advertising efforts are targeted to the right group of customers.
Sales funnels are a method which takes potential customers from their initial awareness of your product or service until they make a purchase. The term funnel is used because at each stage of the process, you lose some people who aren't able to move to the next stage.
There are four fundamental phases to the online selling funnel
Awareness: This is the time when potential customers are made aware of your product or service. They may see an advertisement or blog post or get an email with a marketing message. Sales funnel metrics.
Inquiry: Now that they are aware of your product They should be interested in the product. This is the time to give more information regarding what you offer and why it is beneficial for them.
The decision is made: At this point the potential buyers are in a position to make a decision about whether or not they want to purchase your product. They might compare you to other brands, read reviews or review pricing alternatives.
Action Then, they take the necessary action and purchase your item.
What is a Marketing and Sales Funnel?
A sales funnel is a method that helps a person go through the initial experience of an item or service to the purchase decision. Sales funnels are comprised by a sequence of steps that are designed to help potential buyers through the buying process beginning with initial contact, and continuing with the follow-up after purchase.
The goal of any good sales funnel should be to turn as many leads into paying customers as much as they can. Through guiding potential customers through a series of steps and ensuring that each step is optimized to conversion, businesses can boost the rate of conversion overall and gain more revenue from the results of their online advertising efforts.
The steps in a typical sales funnel are:
1. Awareness: The consumer becomes aware of the service or product via advertising, word-of mouth or other forms of marketing.
2. Affirmation: The client begins contemplating whether or not this product/service they are considering is appropriate for them. Then, they begin looking into the options available.
3. Decision: The customer decides whether or not they want to buy the product or the service, and then takes the final decision.
4. Follow-up: The customer receives their purchase and may be contacted for post-purchase follow-up (such as surveys on customer satisfaction or offers for upsell/cross-sell).
The benefits of having an Advertising and Sales Funnel
The benefits of having a marketing and sales funnel are many and the most significant one is that it allows you to have a systematic way to turn prospects into customers. It also allows you to track your results in order to fine-tune your marketing and sales strategies for maximum effectiveness.
An additional key reason to use a marketing and sales funnel gives you a way to segment your prospects so that you can send them targeted messages.For instance, if you are aware that a particular group of prospects are attracted to a certain product then you can target your marketing efforts to the group to increase the likelihood of selling.
Finally, a sales and marketing funnel can also aid in saving time and money through automation of certain activities involved in the sale process. For example, if you've got an email list of prospective customers and you want to use autoresponders to automatically send messages offering discounts or special deals for your services or products. This will help increase the number of conversions, without having to put in extra hours of work. Sales funnel metrics.
How to Build an Online Selling and Marketing Funnel
To develop an online sales and marketing funnel, you have to be aware of what a funnel is and the way it works. A funnel is the process that takes someone from initial awareness of your service or product to becoming a regular customer. It is believed that at each stage of the funnel, you're giving more information and value to the consumer, which eventually leads to a purchase.
Step 1: Create an Lead Magnet
The term "lead magnet" refers to an opt in offer that you utilize to create leads for your company. The aim of the lead magnet is to lure your users to exchange their contact information with you, so that you can follow up with them and offer them your services or products.
There are various kinds of lead magnets that you can design, but one of the main things to do is make sure that the lead-in magnet you create is something your target public actually wants and it is also delivering on its promises.
One of the easiest ways to create lead magnets is to simply offer the prospect of a discount on your product or services. If, for instance, you're an internet designer then you could provide a discount on website design service to those who sign up to your email list.
Another kind of lead magnet is one that is an eBook or PDF guides. It could be a manual about how to set up an enterprise, how to lose weight, ways to save money or other. The idea is that anything you write about will appeal to your target readers.
You can also make a workbook, checklist, cheat sheet, or any other type of downloadable resource that can be useful to your target audience.
A third and most popular kind that is a lead magnet can be described as an online course or video training series. This type leads are a great choice because it lets you display your knowledge and establish trust with your audience at the same time.
Step 2: Design a Landing Page
A landing page is any website that visitors can get to. In terms of marketing the term "landing page" refers to a separate web page specially designed for the use of advertising or marketing. It differs from your home page in that it was designed to elicit a specific step from your visitors which is known as a "conversion.
Conversions can take a variety of ways, like signing up to a newsletter, signing up for a free trial purchasing a product, or making contact via a form. The purpose on your website's page for landing is getting your visitors to take the step and there are certain factors that can help in encouraging users to take action.
Your landing page should include:
- A compelling and original headline
- Visitors are given a form to fill out
- A compelling call-to-action (CTA) that encourages conversions
- Videos or images that help will reinforce your message. aspects of your product or service
- A simple design that is easy to navigate .
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
After you've created your landing page and gathered leads, its time to develop an email autoresponder series that will turn those leads into customers.
The sequence of emails you send to your autoresponders should be a series of three to five emails that start with a welcoming message and continues through each step of your marketing and sales funnel.
At each stage of your funnel, you should be providing your customers with valuable content that will help them to become a buyer. When they reach the end of your autoresponder sequence, they must have a sense that the service or product is exactly what they need and theyre looking to buy.
Here's a quick overview of the goals each autoresponder email must accomplish:
Email 1 The Welcome Email first email in your autoresponder series should be a welcome announcement from your side to your subscribers. It is also an excellent chance to establish a rapport by introducing yourself and providing them a brief overview of what they will get from your messages.
Email 2: The Issue Email The second email of your autoresponder series time to get more specific with regards to the problem that your product or service can solve. This is where you get your reader hooked by detailing the pain points they are currently facing.
Email 3: Your Solution email In your 3rd email, its time to present your solution, which is where you describe your service or product in more in depth. It is also the moment to start getting into the meaty details about the way your product or service functions and the most effective solution to your client's issue.
Email 4 A social proof message In this fourth email, you should present social proof that demonstrates why your product or service is the best solution to your client's needs. This could take the form of testimonials, case studies or even testimonials from other customers who have utilized their product.
Email 5: Call-to-Action Email The last email in your autoresponder sequence should contain a strong call-to-action (CTA) that entices readers to take action and buy your product or service. This could take the shape of a discount code or limited-time offer or the free trial period.
Step 4 Step 4: Promote Your Lead Magnet
After you've created your lead magnet, and you've designed your landing page it's time to promote your offer.
The best way to promote your lead magnet to employ two steps: first, drive traffic to a squeeze page , where they can sign-up to your offer. Second to follow up with a series of emails after they sign up.
To bring traffic to your squeeze page you can use a variety of strategies, including paid advertisements as well as social media, email marketing and even printed marketing materials like posters or cards.
Once someone has signed up to receive your lead magnet, it is important to follow-up with them through a sequence of emails. These emails it is possible to give more information about your product or service, create trust with your customer, and eventually make an offer to sell.
With only a small amount of effort You can build the online marketing and sales funnel that will allow you to achieve more sales and boost your business. Sales funnel metrics.
Once you've learned how to create an online marketing and sales funnel, it's time to put that knowledge into action. Keep in mind that the aim is to attract potential customers, then convert them into leads, then keep those leads in the loop until they become customers. By following the steps outlined in this post, you'll be well on your way to reaching online selling success.