Sales Funnel On Word Press
How do you create an online marketing and sales funnel
A well-designed online marketing and sales funnel is crucial for any business that wants to succeed to be successful in today's digital age. By creating a funnel, you can make sure that your website is optimized to increase conversions along with ensuring your advertising efforts are targeted towards the right audience.
A sales funnel is a method that takes potential customers from the moment they first become aware of your service or product all the way through to buying. Its called a funnel because at each step of the process, you lose some customers who don't move on to the next stage.
There are four fundamental phases to the online selling funnel
Awareness: This is when potential customers become aware of your product or service. They might see an ad or blog post or receive an email with a marketing message. Sales funnel on word press.
Inquiry: Now that they are aware of your product and are aware of it, they should be attracted to the product. This is where you need to provide additional information on what you have to offer and the benefits it can bring to them.
The decision is made: At this point potential buyers are ready to make a decision about whether or how they will purchase your product. They could compare your service to other suppliers, read testimonials or review pricing options.
Action: Finally, they take action and buy your product.
What is a Marketing and Sales Funnel?
Sales funnels are a process which guides a client from initial exposure to a product or service through the decision to purchase. The sales funnel is comprised up of a series of steps designed to help potential buyers through the buying process beginning with initial contact, and continuing with after-purchase follow-up.
The purpose of a good sales funnel should be to turn the most leads into paying customers as many as you can. By guiding potential customers through a sequence of steps and making sure that each step is optimized for conversion, businesses can increase the rate of conversion overall and gain more revenue from marketing efforts. online promotional efforts.
The typical steps of a sales funnel include:
1. Awareness: The client becomes aware of the service or product through word-of-mouth advertising or other marketing strategies.
2. Consideration: The customer starts considering whether or not that product or service they are considering is appropriate for them and begins researching the options available.
3. Decision: The customer decides whether or not to purchase the product or service and they make their final decision.
4. Follow-up: The purchaser receives their purchase and can be reached for follow-up post-purchase (such as surveys to gauge customer satisfaction or upsell/cross-sell promotions).
The benefits of having A Marketing and Sales Funnel
The advantages of having a marketing and sales funnel are numerous, but the most important one is the fact that it allows you to have a systematic way to turn prospects into customers. It also lets you analyze your performance so that you can tweak your sales and marketing efforts to get the most impact.
Another key advantage is the fact that a sales and marketing funnel lets you to classify your prospects so that you can tailor your messages.For instance, if recognize that a specific group of prospects are interested in a particular product and you want to direct your marketing efforts to those prospects in order to increase the chance of making a sale.
Additionally, a sales or marketing funnel can help you save time and money by automating some of the processes involved in the sales process. For instance, if your company has an email list of prospective customers then you can utilize autoresponders for sending them automated messages with discounts or special deals on your products or services. This could help boost conversions without putting in extra hours of work. Sales funnel on word press.
How to Create an Online Sales and Marketing Funnel
In order to build an online sales and marketing funnel, you have to know what a funnel is and how it functions. A funnel is a procedure which takes someone from a first awareness of the product or service you offer to becoming a regular customer. The concept is that at every stage of the funnel, you're providing more information and worth to the client, which eventually leads to a purchase.
Step 1: Design an effective Lead Magnet
Lead magnets are an opt in offer that you make to generate leads for your company. The aim of a lead magnet is to entice your website visitors to exchange their contact information with you, so that you can follow up with them, and then sell them your services or products.
There are numerous types of lead magnets that are possible to design, but one of the main things is to ensure that the lead magnet you choose to use is something your target customers actually desires and is able to deliver on its promises.
One of the easiest ways to make an effective lead magnet is to simply provide discounts on your goods or services. For example, if youre the web design expert, you might offer a discounted rate on your designs to those who sign up to your email list.
Another well-known lead magnet is one that is an eBook or PDF guide. This could be a guide about how to set up a business or shed weight, how to save money, etc. Basically, anything that would appeal to your target viewers.
You can also make your own workbook, checklist, cheat sheet, or other kind of downloadable resource that will help your target viewers.
Another popular kind of lead magnet is an online course or video training series. This type that you offer as a lead-generator is great because it allows you to display your knowledge and establish trust with your viewers simultaneously.
Step 2: Design A Landing Page
A landing site is any website that visitors can get to. In marketing terms it is an individual web page designed specifically for the purpose of advertising or marketing. It differs from your home page because it was created to trigger a specific behavior from your visitors, also known as a conversion.
Conversions may take many forms, such as subscribing to newsletters, registering for a free trial purchasing a product, or making contact via a form. The goal for your page's landing pages is to get your customers to take this action and there are certain aspects that will assist in getting them to do so.
Your landing page should have:
- A unique and persuasive headline
- A form for visitors to fill out
- A clear call-to-action (CTA) which encourages conversions
- Images or videos that are designed to reinforce your message. the features of your service
- Simple design that is simple to navigate.
- The ability to track conversions
Step 3: Create an email Autoresponder Series
Once you've constructed your landing page and have collected leads, its time to develop an email autoresponder series that can turn these leads into customers.
Your autoresponder email series must be a series of 3-5 emails that start with a welcome message , and goes through every stage of your marketing and sales funnel.
At each stage of the funnel, you must be providing your customers with relevant content that can help them get closer to becoming an actual customer. When they reach the end of your autoresponder series, they should be convinced that your product or service is exactly what they need and theyre willing to purchase.
Here's a quick overview of the goals each email in your autoresponder sequence must accomplish:
Email 1: The Welcome Email The first email you send out in your autoresponder set should serve as a welcome note from the sender to their subscriber. It's also a good opportunity to start building rapport by introducing yourself and providing them a brief overview of what they will get from your messages.
Mail 2: The Problem Email The second email of your autoresponder series, its time to become more specific with regards to the problem that your product or service solves. This is when you begin to engage your readers by explaining the problems that they're currently experiencing.
Email 3 Your Solution email In your 3rd email, you'll need to introduce your solution which is where you discuss your product or service in greater depth. It is also the moment to begin to go into the more in-depth details about the way your product or service works and why its the ideal solution to their problem.
Email 4 Social proof emails. In this email, you should give proof of social connections that proves the reasons why your product is the most effective solution to their issue. This could be in the form of case studies, testimonials or even feedback from customers who have utilized your product or service.
Email 5: Call-to-Action Email The last email of your autoresponder sequence should contain an effective call-to action (CTA) that encourages your readers to act and purchase an item or purchase your service. This could be in the shape of a discount code or offer that is limited in time, or a free trial.
Step 4: Use Your Lead Magnet to Market Your Lead
Once you've developed your lead magnet and created the landing pages, you're ready to make sure you've promoted your product.
The best method of promoting your lead-generating product is to use a two-step process: first, drive traffic to a squeeze page where they can sign-up to your offer. Then then, follow up by sending an array of emails following you sign them up.
To drive traffic to your squeeze page, you can utilize a variety of methods including paid advertising such as email marketing, social media, and even physical marketing tools like brochures or business cards.
Once someone has signed-up for your lead magnet, it's crucial to follow up with them via a series of emails. Through these messages, you'll provide more information about your product or service to increase trust among your target audience and then make a sales pitch.
With a bit of effort it is easy to create the online sales and marketing funnel that will help you increase sales and expand your company. Sales funnel on word press.
Conclusion
If you've learned the best way to design an online marketing and sales funnel, its time to put it into action. Keep in mind that the aim is to attract customers, transform them into leads, and then cultivate those leads into customers. If you follow the steps laid out in this article, you'll be well on your way to reaching online successful sales.