Sales Funnel Storybrand
How to build an online Sales and Marketing Funnel
A well-designed online marketing and sales funnel is essential for any company that wishes to be successful today in the digital age. By creating a funnel, you can make sure that your site is optimized for conversions and that your marketing efforts are targeted towards the right people.
Sales funnels are a process that takes potential buyers from the moment they first become aware of your service or product until they make a the purchase. The term funnel is used because at each stage of the process, you lose some customers who don't move on to the next phase.
There are four crucial phases to the online marketing funnel.
It's the time when potential customers are made aware of your service or product. They may be exposed to an advertisement or read a blog post or receive an email campaign to promote your business. Sales funnel storybrand.
Inquiry: Now that they are aware of your product They should be interested in the product. This is when you have to give more information on what you have to offer and why its valuable to them.
In this moment, potential customers are ready to decide whether or not to buy your product. They might look at your products against other companies, read reviews or review pricing options.
Action Then, they take the necessary action and purchase your item.
What is a Marketing and Sales Funnel?
An effective sales funnel an approach that takes a customer through the initial experience of the product or service, to the purchase decision. It is made up of a set of steps that are designed to help potential buyers through the decision-making process, beginning with initial contact, and continuing with following-up post-purchase.
The aim of any funnel to sell is convert as many leads to paying customers as quickly as is possible. Through guiding potential customers through a sequence of steps and making sure that every step is optimized for conversion, companies can boost their conversion rate overall and make more money from the results of their online promotional efforts.
The steps in a typical sales funnel include:
1. Awareness: The client becomes aware of the product or service via advertising, word-of mouth or other marketing strategies.
2. Inquiry: The consumer begins considering whether or not that product or service is suitable for them. Then, they begin looking into the options available.
3. Decision: The buyer decides whether or not they want to buy the product or the service, and then takes the final decision.
4. Follow-up: Customers receive their purchase and may be reached for follow-up post-purchase (such as surveys on customer satisfaction or offers for upsell/cross-sell).
The Benefits of Having an Advertising and Sales Funnel
The advantages of having a sales and marketing funnel are many and the most significant one is that it allows you to establish a method to convert prospects into customers. It also lets you analyze your performance to help you fine-tune your marketing and sales techniques for maximum effectiveness.
Another key benefits is that having a marketing and sales funnel allows you to segment your prospects so that they receive targeted messages.For instance, if you have a sense that a certain set of customers are interested in a particular product, you can direct your marketing efforts towards the group to increase your chances of selling.
In the end, a sales and marketing funnel can also help you save time and money by automating some of the activities involved in the sale process. For instance, if you've an list of email addresses of potential customers, you can use autoresponders to send them automatic messages offering discounts or special offers for your services or products. This will increase the number of conversions, without having to put in additional hours of effort. Sales funnel storybrand.
How do you create an online Sales and Marketing Funnel
In order to build an online sales and marketing funnel, it is necessary to be aware of what a funnel is and how it functions. A funnel is a method that takes someone from initial awareness of your product or service to becoming an actual customer. The concept is that at each stage of the funnel, you are offering more information and worth to the client that eventually lead to a sale.
Step 1: Design a Lead Magnet
A lead magnet is an opt-in offering that you utilize to create leads for your company. The aim of a lead magnet is to lure your visitors to exchange their contact information with you in order that you can follow up with them and sell them the products or services you offer.
There are numerous types of lead magnets you can create, but your most significant task is to ensure that your lead magnet is something that your target customers actually desires and that it delivers on the promises it makes.
One of the most straightforward methods of creating a lead magnet is to simply offer the prospect of a discount on your product or services. For example, if youre a web designer, you could offer a discount on your web design services to anyone who signs on to your mailing list.
Another type of lead magnet is one that is an eBook or PDF guide. It could be a manual on how to begin an organization and lose weight, tips for saving money and so on. It's all about things that will be beneficial to your target public.
You could also create your own workbook, checklist, cheat sheet or any other type of printable resource that could help your target viewers.
Another popular kind for lead magnets is the online course or video training series. This kind of lead magnet a great choice because it allows you to demonstrate your expertise and build trust with your viewers at the same time.
Step 2: Create an landing page
A landing page is a webpage that a person is able to arrive or land on. In the context of marketing, a landing page is an individual web page designed specifically for the purpose of advertising or marketing. It is different from your home page in that it has been created to trigger a specific step from your visitors known as a conversion.
Conversions may take many ways, like signing up to an email newsletter, signing up for a free trial and making a purchase or using a contact form. The goal to create a landing page on which to get your users to take this step and there are a few aspects that will assist in getting them to do so.
Your landing page should contain:
- A compelling and original headline
- A form that visitors can fill out
- A powerful call-to action (CTA) that can encourage conversions
- Videos or images that help will reinforce your message. features of your product or service
- Simple design that is easy to navigate .
- The capability to monitor conversions
Step 3. Create an Email Autoresponder Series
Now that you have created your landing page and gathered leads, its time to develop an email autoresponder series that can turn those leads into customers.
Your email autoresponder series should be a series of three to five emails that begins with a welcome message , and goes through every stage of your marketing and sales funnel.
At each stage of your funnel, you should be providing your customers with valuable content that will help them become a buyer. At the final stage of your autoresponder series, they will believe that what you sell is exactly what they want and looking to buy.
Here's an overview of what every email in your autoresponder series should achieve:
Email 1 The Welcome Email first message in your autoresponder sequence should include a welcoming email from your company to the subscriber. This is also a good opportunity to start building rapport by introducing yourself and giving an overview of what they can expect from your email.
Second Email: Your Issue Email In the second email of your autoresponder series time to be more specific about the problem that your service or product solves. This is the moment when you can really begin to engage your reader by explaining the problems that they're experiencing right now.
Email 3: The Solution Email In the third email, you're now ready to present your solution, which is where you talk about your service or product in more in depth. This is also when you begin to provide the important details about the way your product or service works and why its the most appropriate solution to the issue.
Email 4: the social proof mail In this 4th email, you should give proof of social connections that proves the reasons why your product is the best solution to your client's needs. This could take the form of testimonials, case studies or even feedback from other clients who have tried products or services from you.
Email 5: The Call-to-Action Email The last email in your autoresponder sequence should contain strong and compelling call-to-action (CTA) that encourages your readers to act and buy your product or service. This could be in the form of a discount coupon or limited-time offer or free trial period.
Step 4 4. Promote Your Lead Magnet
Now that you have created your lead magnet and designed the landing pages, you're ready to market your offer.
The best method of promoting the lead-generating offer is by using an approach that is two-pronged to first drive visitors to a squeeze page where they can sign up for your offer. Then to follow up with an email series after you sign them up.
In order to drive people to your squeeze page, you can utilize a variety of strategies, including paid advertisements, social media, email marketing, and even physical marketing materials like brochures or business cards.
After someone has signed up to your lead magnet, it's crucial to follow up with them via a series of emails. In these emails, you can give more information about your service or product and establish trust with your customers and, eventually, present a sales pitch.
With just a few steps it is easy to create with a little effort, you can easily create an online sales and marketing funnel to help you make more sales and increase the size of your business. Sales funnel storybrand.
If you've learned the best way to build an online marketing and sales funnel, you're ready to put that knowledge into action. Remember, the goal is to entice potential customers, convert them into leads, and finally keep those leads in the loop until they become customers. If you follow the steps laid out in this guide, youll be well on the way to achieving online selling success.