Sales Leads Funnel
How to build an online Selling and Marketing Funnel
The creation of an online sales and marketing funnel is crucial for any business hoping to be successful within the digital age. When you create a funnel, you can ensure that your website is optimized for conversions in addition to ensuring that the marketing campaigns are targeted at the correct target audience.
A sales funnel is a method which takes potential customers right from the initial exposure to your service or product until they make a purchasing. The name funnel comes from the fact that at each step of the process, you lose customers who don't move on to the next stage.
There are four fundamental phases to an online sales funnel:
It's when potential customers begin to be aware of your service or product. They may see an advertisement or read a blog article or even receive an email from a marketing campaign. Sales leads funnel.
Interest: Now that they're aware of your offering They should be interested in it. This is where you need to give additional information about what youre offering and why it is beneficial to them.
The decision is made: At this point the potential buyers are in a position to make a decision about whether or not to purchase your product. They may compare your product to other suppliers, read testimonials, or look at pricing alternatives.
Action Then, they take action and buy your product.
What is a Marketing and Sales Funnel?
Sales funnels are a method that guides a buyer through the initial experience of an item or service to the decision to purchase. A sales funnel comprised by a sequence of steps designed to guide potential customers through the process of making a purchase, from initial contact to post-purchase follow-up.
The objective of any marketing funnel is to convert as many leads to paying customers as possible. Through guiding potential customers through a series of steps and making sure that every step is optimized for conversion, businesses can increase their conversion rate in general and get more sales from the results of their online campaigns.
The basic steps in a sales funnel are:
1. Awareness: The consumer becomes aware of the product or service through advertising, word-of-mouth or other forms of marketing.
2. Examining: The buyer begins thinking about whether or not this product/service is right for them. Then, they begin looking into their options.
3. Choice: The consumer decides whether or not they want to purchase the product or service, and then makes the final decision.
4. Following-up: The buyer receives their purchase , and is followed-up with post-purchase (such as surveys on customer satisfaction or offers for upsell/cross-sell).
The benefits of having a Sales and Marketing Funnel
The advantages of having a sales and marketing funnel are numerous and the most significant one is the fact that it allows you to create a system to convert your prospects into buyers. It also lets you keep track of your results in order to fine-tune your marketing and sales efforts for maximum impact.
A different key reason to use a sales and marketing funnel allows you to identify your potential customers in order that you can target them with messages.For instance, if you know that a certain group of prospects are interested in a particular product, you can direct your marketing efforts at them in order to increase the chance of making a sale.
In the end, a sales and marketing funnel can also assist you in saving time and money through automation of certain tasks involved in the sales process. For instance, if you've an email list of potential customers then you can utilize autoresponders to automatically send messages with discounts or special deals on your products or services. This will increase the number of conversions, without having to put in additional hours of effort. Sales leads funnel.
How to Create an Online marketing and sales funnel
To develop an online sales and marketing funnel, you have to understand what a funnel is and how it functions. A funnel is the process that takes someone from initial awareness of your product or service until becoming a regular customer. The concept is that at each step of the funnel, you're offering more information and worth to the client that eventually lead to a purchase.
Step 1: Design an effective Lead Magnet
A lead magnet is an offer to opt-in that you utilize to create leads for your company. The aim of a lead magnet is to get your site visitors to exchange their contact information with you, so you can follow-up with them, and then sell them your products or services.
There are various kinds of lead magnets that you can design, but your most significant task is to ensure that the lead-in magnet you create is something your target people actually want and is able to deliver on the promises it makes.
One of the easiest methods of creating leads is to simply offer the prospect of a discount on your product or services. If, for instance, you're an internet designer you could offer a special discount on your website design service to people who sign on to your mailing list.
Another well-known lead magnet is an eBook or PDF guide. It could be a guide about how to set up an organization and lose weight, ways to save money or other. Basically, anything that would provide value to your target readers.
It is also possible to create a workbook, checklist, cheat sheet, or any other type of printable resource that could be useful to your target audience.
And finally, another popular kind of lead magnet is an online course or video-based training series. This kind leads are great because it allows you to showcase your knowledge and establish trust with your viewers in the process.
Step 2: Create an landing page
A landing page can be defined as any website that a user can arrive on. In marketing terms, a landing page is an independent web page designed specifically for the purpose of marketing or advertising. It differs from your homepage because it was designed to elicit a specific behavior from your visitors, known as a conversion.
Conversions can take a variety of ways, like signing up for a mailing list, registering for a free trial or making a purchase or using a contact form. The aim to create a landing page on which to convince your visitors to take the action, and there are certain factors that can help in encouraging visitors to make the necessary changes.
Your landing page must have:
- A striking and unique headline
- Visitors can use a form to fill in
- A powerful call-to action (CTA) which encourages conversions
- Images or videos that highlight your message or reinforce the benefits or features of your product or service
- A simple design that is easy to navigate Minimal distractions
- The capability to monitor conversions
Step 3. Create an Email Autoresponder Series
Now that youve built your landing page and collected leads, it's time to create an email autoresponder sequence that will convert those leads into customers.
Your autoresponder sequence for emails should be a sequence of 3-5 emails that begin with a welcome email and goes through every stage of your sales and marketing funnel.
Each step in the funnel, you must be providing your customers with valuable content that will help them get closer to becoming a customer. By the time they reach the end of your email autoresponder series, they should be convinced that your product or service is the thing they're looking for and willing to purchase.
Here's an overview of the goals each autoresponder email should achieve:
Email 1 The Welcome Email first email in your autoresponder collection should consist of a welcome note from the sender to their subscriber. It's also a good opportunity to start building rapport by introducing yourself to them and giving an overview of what they can expect from your emails.
2. Email: the Issue Email In the second email of your autoresponder sequence, it's time to get more specific on the issue that your product or service solves. This is where you begin to engage your reader by explaining the problems that they're currently experiencing.
Email 3 A Solution-oriented Email 3rd email, its time to introduce your solution which is where you discuss your product or service in more depth. This is also when you begin to get into the meaty details about how your service or product operates and what makes it the best solution for their problem.
Email 4 Social proof emails. In this email, you should provide social proof that reinforces why your product or service is the most effective solution to their issue. This could take the form of case studies, testimonials or even testimonials by other customers who have utilized their product.
Email 5: The Call-to Action Email The last email of your autoresponder series must contain an effective call-to-action (CTA) that entices your reader to take action and buy an item or purchase your service. This could take the form of a discount coupon or limited-time offer or trial periods of free.
Step 4 Step 4: Promote Your Lead Magnet
Once you've developed your lead magnet and designed the landing pages, it's time to make sure you've promoted your product.
The best method of promoting your lead magnet is to use an approach that is two-pronged first, bring traffic to a landing page where they can sign-up to your special offer. Second then, follow up by sending a series of emails after they sign up.
In order to drive people to your squeeze page you can make use of a variety of techniques, such as paid advertising and email marketing, social media and even physical marketing materials like postcards, flyers or even business cards.
When someone has signed up to receive your lead magnet, it's important to follow up with them via a series of emails. In these emails, you'll be able to provide additional information about your service or product as well as increase trust among your target audience, and eventually make an offer to sell.
With only a small amount of effort with a little effort, you can create the online sales and marketing funnel to help you make more sales and increase the size of your business. Sales leads funnel.
Conclusion
Now that you know how to build an online marketing and sales funnel, it's time to put it into action. Rememberthat the purpose is to entice potential customers, then convert them into leads, and then nurture those leads into customers. By following the steps outlined in this guide, you'll be well on the way to reaching online sales success.