Sales Process Vs Sales Funnel
How to Build an Online Advertising and Sales Funnel
The creation of an online sales and marketing funnel is essential for any business looking to prosper in the digital age. By creating a funnel you will be able to ensure that your website is optimized for conversions and that your marketing campaigns are targeted at the correct target audience.
A sales funnel is a method which takes potential customers from their initial awareness of your product or service all the way through to the purchase. Its called a funnel because at each step of the procedure, you'll lose some people who dont go on to the next stage.
There are four crucial elements of the online marketing funnel.
The term "awareness" refers to when potential customers are made aware of your service or product. They may view an ad or read a blog article, or receive an email with a marketing message. Sales process vs sales funnel.
At this point, they're aware of your offering and are aware of it, they should be interested in it. This is when you have to give more information about the product you are offering and why it is beneficial to them.
Decision: At this stage prospective customers are prepared to decide whether or not they want to purchase your product. They might compare you to other brands, read reviews or research pricing alternatives.
Action Then, they take the necessary action and purchase your item.
What is a Marketing and Sales Funnel?
An effective sales funnel a process that guides a buyer from the initial awareness of the product or service, to the decision to purchase. The sales funnel is comprised up of a set of steps that are designed to guide potential customers through the process of making a purchase, from initial contact to the follow-up after purchase.
The purpose of a good sales funnel should be to turn the most leads into paying customers as much as they can. In guiding potential buyers through a series of steps and ensuring that every step is optimized for conversion, businesses can improve the rate of conversion overall and gain more revenue from your online marketing efforts.
The stages of a typical sales funnel include:
1. Awareness: The consumer becomes aware of the service or product through word-of-mouth advertising or other forms of marketing.
2. Consideration: The customer starts to think about whether that product or service is suitable for them. They then begin researching the options available.
3. Decide: The customer chooses whether or no to purchase the product or service, and then takes the final decision.
4. Following-up: The buyer receives their purchase and can be followed-up with post-purchase (such as surveys on customer satisfaction or upsell/cross-sell offers).
The Benefits of Having a Sales and Marketing Funnel
The advantages of having a marketing and sales funnel are numerous and the most significant one is the ability to create a system to convert potential customers into customers. It also lets you monitor your progress so that you can tweak your marketing and sales strategies to maximize the impact.
A different key advantage is the fact that a sales and marketing funnel allows you to categorize your customers so that you can send them targeted messages.For example, if you are aware that a particular group of potential customers is interested in a particular product, you can direct your marketing efforts toward the group to increase your chances of selling.
A sales and marketing funnel may also aid in saving time and money by automating some of the activities involved in the sale process. For example, if you've got an email list of prospective customers then you can utilize autoresponders to automatically send messages with discounts or special discounts for your services or products. This will increase the number of conversions, without having to put into extra hours of labor. Sales process vs sales funnel.
How to Build an Online marketing and sales funnel
To create an online sales and marketing funnel, you need to understand what a funnel is and how it operates. A funnel is the process that allows a customer to go from having awareness of your product or service to becoming a customer who is paying for it. It is believed that at each step of the funnel, you are providing more information and worth to the client, which eventually leads to a purchase.
Step 1: Design a Lead Magnet
A lead magnet is an opt in offer that you make to generate leads for your business. The objective of lead magnets is to lure your users to exchange their contact information with you so you can follow-up with them and promote the products or services you offer.
There are many different types of lead magnets you can make, however what's most crucial to do is make sure that the lead magnet you choose to use is something your target customers actually desires and it is also delivering on its promise.
One of the most straightforward methods of creating an effective lead magnet is to provide an offer of discount on your items or services. For instance, if you're Web designer you can offer a special discount on your website design service to those who sign to your email list.
Another type of lead magnet is one that is an eBook or PDF guides. It could be a manual about how to set up your own business, how to lose weight, tips for saving money or even. The idea is that anything you write about will appeal to your target readers.
It is also possible to create the following: a checklist, workbook cheat sheet or any other type of downloadable resource that will be useful to your target viewers.
The final kind of lead magnet is an online course or video-based training series. This type leads are great as it allows you to showcase your knowledge and establish trust with your viewers at the same time.
Step 2: Design an landing page
A landing site is any webpage that a person can land on. In marketing terms it is a separate web page specially designed for the use of marketing or advertising. It is different from your home page in that it was designed to elicit a specific step from your visitors called a conversion.
Conversions may take many types, including subscribing to a newsletter, registering for a trial offer or making a purchase or filling out a contact form. The purpose to create a landing page on which to convince your customers to take this action, and there are certain factors that can help in encouraging visitors to make the necessary changes.
Your landing page must have:
- A compelling and original headline
- A form for visitors to complete
- A strong call-to-action (CTA) that promotes conversion
- Images or videos that are designed to reinforce your message. the features of your service
- Simple design that is easy to navigate Minimal distractions
- The capability to monitor conversions
Step 3: Create an Email Autoresponder Series
After you've created your landing page, and collected leads, its time to design an autoresponder email series that will turn those leads into clients.
Your email autoresponder series should be a series of three to five emails that begin with a welcome message and goes through every stage of your sales and marketing funnel.
At every stage of the funnel, you should be providing your leads with relevant content that can help them to become a client. By the time they reach the end of your autoresponder series they should have a sense that the service or product is exactly the thing they're looking for and looking to buy.
Heres an outline of what each email in your autoresponder sequence should achieve:
Email 1: The Welcome Email The first email you send out in your autoresponder series should be a welcoming note from the sender to their subscriber. This is also a good occasion to start building rapport by introducing yourself to them and giving them a brief overview of what they can expect from your emails.
Mail 2: The Issue Email In the second email of your autoresponder sequence, it's time to get more specific on the issue that your service or product solves. This is the moment when you can really begin to engage your readers by providing the issues that theyre currently experiencing.
Email 3:"The Solution" Email. In this 3rd email, its time to showcase your solution. This is where you describe your service or product in more detail. It is also the moment to start getting into the meaty details about how your service or product is used and why it's the best solution for your client's issue.
Email 4: the social proof mail In this 4th email, it is important to offer social proof to show why your product or service is the best solution for their problem. This could take the form of testimonials, case studies or even reviews of other clients who have tried their product.
Email 5: The Call to Action Email The final email in your autoresponder set-up should include an effective call-to action (CTA) which encourages readers to take action and buy your product or service. It could take the form of a discount code an offer with a limited time period, or free trial period.
Step 4 Step 4: Promote Your Lead Magnet
After you've created your lead magnet as well as your landing site, you're ready to make sure you've promoted your offer.
The best way to advertise the lead-generating offer is through two steps first, bring traffic to a squeeze page where they can sign-up to your offer. Then you follow up with several emails once they have signed up.
To get people to your squeeze page you can make use of a variety options, including paid ads such as social media, email marketing and even physical marketing tools like posters or cards.
Once someone has signed-up for your lead magnet it is important to follow-up to them by sending them a series of emails. With these email messages it is possible to provide more information about your service or product and increase trust among your target audience and, eventually, present an offer to sell.
With only a small amount of effort You can build your own online sales and marketing funnel to help you make more sales and increase the size of your business. Sales process vs sales funnel.
If you've learned the best way to design an online sales and marketing funnel, you're ready to put your knowledge into action. Rememberthat the purpose is to attract potential customers, turn them to leads, and cultivate those leads into customers. If you follow the steps laid out in this article, you'll be well on the way to becoming successful in online successful sales.