Steve Larsen Sales Funnel
How to Build an Online Selling and Marketing Funnel
A well-designed online marketing and sales funnel is vital for any business hoping to thrive today in the digital age. By creating a funnel, you will be able to ensure that your website is optimized for conversions along with ensuring your advertising campaigns are targeted to the appropriate group of customers.
Sales funnels are a process that guides potential customers from the moment they first become aware of your service or product up to purchase. It is called a funnel due to the fact that at each stage of the process, you will lose some people who dont go on to the next stage.
There are four fundamental steps to the online marketing funnel.
The term "awareness" refers to when potential customers begin to be aware of your service or product. They may see an advertisement or read a blog post or get an email from a marketing campaign. Steve larsen sales funnel.
Interest: Now that theyre aware of your product it is essential that they are attracted to it. This is the time to give additional information regarding what you offer and why its valuable to them.
Decision: At this stage, potential customers are ready to make a decision about whether or how they will purchase your product. They may compare your product to other companies, read reviews or review pricing alternatives.
Action: Finally, they take actions and purchase your product.
What is a Marketing and Sales Funnel?
Sales funnels are a process that takes a customer through the initial experience of a product or service through the purchase decision. It is made consisting of a number of steps that are created to guide potential customers through the process of making a decision, from initial contact to after-purchase follow-up.
The objective of any funnel to sell is convert the most leads into paying customers as quickly as is possible. In guiding potential buyers through a series of steps and ensuring that every step is optimized for conversion, businesses can boost their conversion rate in general and gain more revenue from marketing efforts. online advertising efforts.
The typical steps of a sales funnel are:
1. Awareness: The client becomes aware of the service or product through advertising, word-of-mouth or any other form of marketing.
2. Examining: The buyer begins to think about whether the product or service they are considering is appropriate for them and begins researching the options available.
3. Decision: The customer decides whether or not they want to buy the product or the service, and then makes the final decision.
4. Follow-up: The purchaser receives their purchase , and is contactable for follow-up after purchase (such as surveys of customer satisfaction or offers for upsell/cross-sell).
The Benefits of Having the Sales and Marketing Funnel
The advantages of having a marketing and sales funnel are many but the primary one is that it allows you to have a systematic way to convert potential customers into customers. It also allows you to track your results to help you fine-tune your marketing and sales techniques for maximum effectiveness.
A different key benefit is that a marketing and sales funnel gives you a way to categorize your customers so that you can target them with messages.For example, if you recognize that a specific group of prospects are interested in a specific product and you want to direct your marketing efforts towards the group to increase the chances of selling.
Finally, a sales and marketing funnel could assist you in saving time and money through automation of certain aspects of the sales process. For instance, if you have an email list of prospective customers and you want to use autoresponders to send them automatic messages offering discounts or special offers on your products or services. This could help boost conversions without having to put into extra hours of labor. Steve larsen sales funnel.
How do you create an online marketing and sales funnel
To create an online sales and marketing funnel, you have to be aware of what a funnel is and how it operates. A funnel is a procedure that takes someone from initial awareness of your product or service until becoming a customer who is paying for it. It is believed that at each step of the funnel, you are giving more information and value to the customer, which eventually leads to a purchase.
Step 1: Design a Lead Magnet
Lead magnets are an opt-in offering that you use to generate leads for your company. The objective of the lead magnet is to entice your website visitors to exchange their contact information with you in order you can follow-up with them and sell them the products or services you offer.
There are various kinds of lead magnets that you can create, but the most important thing is to ensure that the lead magnet you choose to use is something that your target audience actually wants and is able to deliver on the promises it makes.
One of the easiest ways to create lead magnets is to simply offer the prospect of a discount on your product or services. If, for instance, you're Web designer then you could offer a discounted rate on your website design service to anyone who signs up for your email list.
Another type of lead magnet is one that is an eBook or PDF guides. It could be a manual about how to set up an enterprise and lose weight, ways to save money and so on. The idea is that anything you write about will provide value to your target public.
It is also possible to create an outline, workbook, cheat sheet, or other type of downloadable resource that would be beneficial to your target audience.
Another popular type of lead magnet would be an online course or video-based training series. This type of lead magnet is great as it allows you to show off your expertise and build trust with your target audience at the same time.
Step 2: Create a Landing Page
A landing page is a web page that a visitor is able to arrive or land on. In terms of marketing the term "landing page" refers to a separate web page made specifically for the needs of advertising or marketing. It is distinct from your main page in that it has been developed to encourage a specific step from your visitors which is known as a "conversion.
Conversions can take many ways, like signing up to an email newsletter, signing up for a free trial and making a purchase or making contact via a form. The purpose for your page's landing pages is to get your visitors to take this action, and there are certain elements that will encourage your visitors to do this.
Your landing page should include:
- A captivating headline that is unique and memorable.
- A form for visitors to fill out
- A powerful call-to action (CTA) which encourages conversions
- Images or videos that are designed to reinforce your message. the features of your service
- Simple design that is simple to navigate.
- The ability to track conversions
Step 3: Create an email Autoresponder Series
Now that you have created your landing page and gathered leads, it's time to design an autoresponder email sequence that will convert those leads into clients.
The sequence of emails you send to your autoresponders should consist of 3-5 emails that begins with a welcome message and goes through every stage of your sales and marketing funnel.
In each step of the funnel, you must provide your prospects with relevant content that can help them become a buyer. When they reach the conclusion of your email autoresponder series they should believe that what you sell is what they want and ready to buy.
Here's an overview of the goals each autoresponder email will accomplish:
Email 1: The Welcome Email The first autoresponder email in your set should serve as a welcome note from the sender to their subscriber. It is also an excellent opportunity to start building rapport by introducing yourself to them and giving an overview of what they can expect from your email.
Mail 2: The Problem Email In the second email in your autoresponder sequence, it's time to become more specific about the problem that your product or service solves. This is when you begin to engage your reader by explaining the problems that theyre currently experiencing.
Email 3 The Solution Email In the 3rd email, you're now ready to showcase your solution. This is when you explain your product or service in more specific terms. This is also the time to start getting into the meaty details of how your service or product operates and what makes it the ideal solution to your customer's problem.
Email 4 The social proof email. In this fourth email, it is important to offer social proof to show the reason why your product or service is the best solution to their problem. This could take the form of testimonials, case studies, or even reviews by other customers who have utilized products or services from you.
Email 5: The Call to Action Email The final email in your autoresponder sequence should contain an effective call-to action (CTA) that encourages readers to take action and buy your product or service. It could take the form of a discount voucher or limited-time offer or free trial period.
Step 4: Use Your Lead Magnet to Market Your Lead
Now that you've designed your lead magnet and designed your landing site, you're ready to market your product.
The best way to advertise your lead magnet is through the two-step method first, bring traffic to a landing page where they can sign up for your special offer. Second, follow up with an array of emails following they have signed up.
To get people to your squeeze pages, you can utilize a variety options, including paid ads as well as social media, email marketing, and even physical marketing tools like postcards, flyers or even business cards.
Once someone has signed-up for your lead magnet, it is important to follow-up with them with a series of emails. Through these messages, you'll provide more information about your service or product to increase trust among your target audience, and eventually make an effective sales pitch.
With just a few steps it is easy to create your own online marketing and sales funnel that will help you make more sales and increase the size of your company. Steve larsen sales funnel.
Now that you know how to create an online marketing and sales funnel, it's time to put it into action. Rememberthat the purpose is to draw in potential customers, convert them into leads, then nurture those leads into customers. By following the guidelines in this guide, you'll be well on the way to achieving online sales success.